Products has been rebuilt as its own app, and since 10 November 2026 it is the only Products in Vonza. Every account now sells through the new store pages: photo-led product pages, a cart and a one-page checkout, on the same store links as before. There is no switch to flick and nothing to migrate. This post walks through what changed and links to the pages that cover each part in detail. For the overview, start on the online store page.
One Products app for every account
If you sold through Vonza before, open Products in your dashboard and you will find the new app waiting with your existing products, orders and customers in it. The old and new Products share the same data, so nothing was copied or lost.
Your public links did not change either. Your store still answers at /store on your Vonza subdomain or your own connected domain, and every product keeps the address it had. Links you have put in emails, bios and ads keep working. Classic deep links inside the admin open the matching new screen.
The app is organised into a rail: All products, Orders, Customers, Insights, Automations, Gifts, Shipping, Collections and Store settings. Each product has its own rails for Overview, Media, Details, Pricing, Variants, Shipping, Content, Highlights, SEO, Settings, Reviews, Customers and Analytics.
Seven kinds of product
The first question when you create a product is what you are selling. There are seven answers:
- Digital: e-books, downloads and templates, delivered after payment through private links that expire. Buyers get 100 downloads by default, and you can set a download limit and an access expiry. See sell digital products.
- Physical: things you ship, with stock, variants and shipping profiles. See sell physical products.
- Service: coaching, sessions and done-for-you work. The product carries a "How to claim" note, a duration and a location that the buyer sees after paying. See coaching packages.
- Bundle: 2 to 20 of your published products at one price. Buyers see what they save against buying them separately.
- Gift card: store credit people can give, with ten built-in designs or your own picture. See gift cards.
- Licence key: a software key issued per sale. See sell software licences.
- Link: access to a private link. A free link works as a lead magnet: one "Get it free" button, and the buyer becomes a contact tagged with the product's name.
Courses, memberships, subscriptions and communities are not store product kinds. They live in their own Vonza modules, and a "membership" template in the store is simply a product with a subscription price.
Three ways to start a product
The create screen asks how you want to begin: Blank, Template or Vonza AI.
Blank asks what you are selling, then opens an empty product. Nothing is public until you publish.
Template offers finished product pages, with words, highlights, options and extras already filled in, in 18 categories: apparel, home and living, beauty and wellness, food and drink, jewellery and accessories, art and prints, stationery, e-books and guides, planners and printables, courses and workbooks, coaching and services, presets, fonts and design, music and audio, software and licences, memberships, gift cards, bundles, and events and experiences. There are over 100 templates to pick from.
Vonza AI asks you to describe the product in a few words, add a photo, or both. It writes the page and opens it in the editor. If you add a photo, Vonza AI looks at it while writing and makes it the product's first photo. If you have no photo, Vonza AI can make one. Creating with Vonza AI uses AI credits, and the screen shows about how much before you start. Everything it writes stays editable. There is a step-by-step walk-through in how to create a digital product with AI.
Vonza AI also works inside the editor once a product exists: it can write the description, tagline, highlights and SEO text, suggest options, and generate, clean up or put a studio background behind a photo.
Import your catalogue from Shopify
Moving from Shopify? Export your products as a CSV and drop the file into Products. Vonza matches Shopify's product CSV columns, including Handle, Title, Body, Tags, Published, the three Option name and value columns, Variant SKU, Variant Grams, Variant Inventory Qty, Variant Price, Variant Compare At Price, Variant Requires Shipping and Image Src, plus Vonza's own Kind, Collections and Status columns.
An import takes up to 5,000 rows and a 20 MB file, with up to 10 images per product, and runs in the background with a status you can watch. Each product is checked against your plan's product limit, and a product over the limit is reported in its row rather than failing the whole file. Handles already in use are skipped, so you can run the import again safely. The full guide is move your store from Shopify, and the comparison is on Shopify alternatives.
Pricing: one-time, free, pay what you want, subscription, instalments
The Pricing rail offers five price kinds: one-time, free, pay what you want, subscription (charged every week, month or year) and instalments (split into several payments). Add a compare-at price shown struck through, and put a product on sale with a start and an end date.
An additional fee adds an extra line at checkout for handling, a donation or rush delivery, either always added or chosen by the buyer. Prices are in your account's currency, and coupons created under Coupons in your dashboard are redeemed at the store checkout.
Variants, add-ons and stock
Add up to 3 options, such as Size, Colour or Material, and every combination becomes a variant with its own price, stock, SKU and photo. Add-ons are extras buyers add to a product, such as gift wrap or engraving, each with its own price and stock; they do not create variants.
Stock tracking stops sales at zero and counts down with every order. Set a low-stock alert, keep selling on back-order if you prefer, and let buyers leave an email to be told when a product is back. The detail is in product variants and add-ons and back-in-stock emails.
Shipping profiles and local pickup
Shipping profiles say where you ship and what it costs, with zones by country and a "Rest of world" zone. Rates can be flat (a base charge once per order plus a charge per additional item), per item or banded by weight, with a "free over" threshold and a delivery time. Add local pickup with a label and an address. You can also sell everywhere, only in the countries you choose, or everywhere except some. See shipping rates and local pickup.
Checkout layouts, order bumps and one-click offers
Choose a Classic, One step or Two step checkout for the store, and override it per product. Add an order bump, a tick box under the buy buttons that offers another product at its price or at a discount, and a one-click offer after payment, charged to the card just used within 15 minutes. A countdown can run to a fixed deadline or per visitor, and a recent-sales popup shows real orders from the last 14 days. Checkout layouts compares the three.
Buyers pay through your own connected Stripe or PayPal account (PayPal for one-time payments), or Paystack for sales in Nigerian naira. Apple Pay, Google Pay and Klarna come through Stripe. Facebook, Google, Google Tag Manager and TikTok pixels fire per product with ViewContent, InitiateCheckout and Purchase events.
Orders, customers, insights and automations
Orders come as a table or a board, with fulfilment and tracking, partial shipments, cancel, return, full or partial refunds, packing slips with a barcode, tags, notes and a CSV export. Customers shows everyone who bought, with search, their orders and revenue over 30 days, and a list of people waiting for stock.
Insights shows views, paid orders, revenue after refunds, what you earned after fees, conversion and traffic sources for 7, 30 or 90 days, from Vonza's own counters.
Automations send emails, texts and gifts on their own when an order is delivered, a cart is abandoned, stock runs low or a product is bought. Four starter templates get you going, including one that asks for a review 7 days after delivery, and a test run sends the automation against your latest order.
Gift cards and gifts
Gift cards come with ten built-in designs or your own picture. A buyer can send a card to up to 20 people in one order, each with a message, a From name and a send date, and the card keeps its balance across orders. You can also gift any product to a customer yourself from the Gifts section. The guide is how to start a gift card programme.
Every product page has its own SEO
The SEO rail sets the product's page address, page title, meta description and keywords, with a search preview, so each product can rank on its own. Since 13 November the editor warns before you change a published product's address.
Where to start
Open Products in your dashboard and create your first product, or import your catalogue. New to Vonza? The store is part of every Vonza plan with a 14-day free trial; how many products you can publish depends on your plan, which is set out on pricing. Comparing platforms first? Our guide to the best platforms to sell digital products puts Vonza beside the others with every figure dated.
