Order Bumps for Every Checkout, Funnel and Form
An order bump is a small extra the buyer ticks on the checkout before paying. Add up to 5 to a Vonza checkout, a funnel’s checkout step or a payment form, and every order can be worth a little more.
What is an order bump?
An order bump is an extra offer placed on the checkout page itself, next to the payment form. The buyer adds it with a tick before paying, and it is charged in the same payment as the main item.
Because the buyer has already decided to buy, a small, closely related extra is an easy yes: a workbook with a course, the recordings with a coaching programme, a planner with a membership.
An order bump is not the same as an upsell. A bump is shown before payment, on the checkout. An upsell is shown after payment, on its own screen.
| Compared | Order bump | One-click upsell |
|---|---|---|
| When it is shown | On the checkout, before paying | Right after payment |
| How the buyer takes it | Ticks a box | One click, on the card just used |
| How many on Vonza | Up to 5 per checkout | One offer per checkout |
| Paid | In the same payment | As a second payment |
Add order bumps wherever you take payment
The same idea in four places, so the extra sits next to whatever you sell.
Checkouts
Switch on “Show bump offers at checkout” and add up to 5. Each one is something you sell, or a custom line you deliver yourself.
Vonza checkout pagesFunnel checkout steps
A funnel’s checkout step takes up to 5 optional extras, with one switch to turn them on or off for the whole funnel.
Sales funnelsPayment forms
A form that takes payment can show up to 5 add-ons next to the pay button: a course, a product, or something you deliver yourself.
FormsCourses
Add bump offers to a course from its Marketing area, so the course checkout offers the extra too.
Course pricing options
Everything an order bump needs
What you can set on each bump offer of a Vonza checkout.
Up to 5 per checkout
Offer one extra or several, each with its own price.
Ticked by default
Choose whether a bump starts ticked, so the buyer unticks it if they do not want it.
Anything you sell
A course, product, membership, bundle or community, given to the buyer the moment they pay.
Or a custom extra
A line on the bill for something you deliver yourself, such as a call or a review.
Shipping for physical items
Add a shipping amount to a bump that sends a physical product.
A picture and one line
Give each bump a title, an optional picture and one line on why it is worth it.
Itemised order emails
Orders with add-ons send an itemised email to the buyer and to you. You can mute your copy.
No double charges
Vonza will not charge a buyer for an item they already own.
Order bump examples
Good bumps are small, related to the main item and useful straight away.
- An online course
The workbook or templates
Students use it from the first lesson.
- A coaching programme
Recordings of every live call
Buyers can rewatch what they missed.
- A membership
A one-off welcome call
A custom bump you deliver yourself.
- A paid community
A starter course
New members get going on day one.
- An ebook
The audiobook version
The same content, another way to use it.
- A physical product
A small accessory, with shipping
It ships in the same order.
How to add an order bump in Vonza
Three steps in the checkout designer.
- STEP 01
Open Bump offers
Open your checkout in the designer, go to Bump offers and switch on “Show bump offers at checkout”.
- STEP 02
Add the offer
Pick something you sell or add a custom line, then write its title, one line on why it is worth it, and its price.
- STEP 03
Tick it by default, then publish
Choose whether it starts ticked, add up to 4 more, and publish. The bumps appear above the pay button.
Questions about order bumps
Get answers to common questions here
An order bump is a small extra offer shown on the checkout page, next to the payment form. The buyer adds it with a tick before paying, and it is charged in the same payment as the main item.
Up to 5 on a Vonza checkout, up to 5 on a funnel’s checkout step and up to 5 add-ons on a payment form.
An order bump is shown before payment, on the checkout, and the buyer ticks it. A one-click upsell is shown right after payment, on its own screen, and the buyer takes it with one click on the card they just used.
Anything you sell on Vonza: a course, a product, a membership, a bundle or a community, which the buyer gets the moment they pay. Or a custom line for something you deliver yourself, such as a call.
Yes. Each bump offer on a checkout has a “Ticked by default” setting. Leave it off if you want buyers to choose the extra themselves.
Yes. Pick the product and add a shipping amount to the bump, and it is added to the order with the main item.
No. Vonza checks what the buyer already has and will not charge them for an item they already own.
Yes. An order with add-ons sends an itemised email to the buyer and to you, and you can mute your own copy. The sale also appears on the checkout’s Sales page.
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