The thank-you page is the most visited page in a funnel that nobody designs. Every lead and every buyer lands on it, in the moment they are most engaged with you, and most of them see a line of text and a logo. This post describes eight thank-you pages for the situations creators meet most often, with the copy each one needs and how to build it as the thank-you step of a Vonza funnel. The examples are drawn for this post; none is a real customer's page.
What every thank-you page needs
Before the examples, the three jobs the page always has:
- Confirm. Say plainly what just happened. "You are registered." "Your order is complete." People check this; they want to know the form worked.
- Set expectations. What arrives, where, and when. "The checklist is in your inbox within a minute. Check spam if it is not." "Your login details are in the email we just sent."
- Offer one next step. Not three. Join the community, add the date to a calendar, watch a two-minute video, follow you somewhere. One.
In Vonza Funnels the thank-you step is described as "Confirm and tell people what happens next." It cannot be the first step of a funnel and it ends the funnel. Six page designs are available, and every one opens in your Brand Kit colours and fonts.
Example 1: after a freebie sign-up
Situation. Someone signed up on an opt-in page for a PDF.
The page. Headline: "Your pricing worksheet is on its way." Sub-line: "Check your inbox in the next minute. If it is not there, look in spam and drag it to your inbox." Below, a short box: "While you wait: watch the 3-minute video on the one pricing mistake the worksheet fixes." Then a single button to your free community.
Why it works. The video uses the engaged minute to teach, which makes the first email more welcome. The community button gives a next step that costs nothing.
On Vonza. The opt-in step delivers the freebie as a link or an upload and can send an invitation email; the thank-you step holds the video and the button. The lead magnet funnel page shows the two-step shape.
Example 2: after a webinar registration
Situation. Someone registered for a live session.
The page. Headline: "You are registered for Thursday's session." Then the date, start time and time zone in large type, and an "Add to calendar" line. A paragraph: "Your join link is in the confirmation email and we will send a reminder an hour before." A short bulleted agenda, and one request: "Reply to the confirmation email with the one question you most want answered."
Why it works. The question request turns a passive registrant into a participant and gives you material for the session.
On Vonza. The Webinar step registers the person for your Vonza Streaming stream and shows its join link; the thank-you step repeats the time and sets the reminders expectation. The webinar funnel page covers the full shape.
Example 3: after a course purchase
Situation. A buyer just paid for a self-paced course.
The page. Headline: "Welcome to the course." Confirmation line with the course name. A numbered box: "1. Your login email is on its way. 2. Click the link and set a password. 3. Start with Lesson 1, it takes 12 minutes." A short video of you saying hello. One button: "Open the course".
Why it works. The numbered steps remove the moment of "now what?", which is where refunds start. The video makes the purchase feel like joining something.
On Vonza. The checkout step sells the course with its own pricing plans; the buyer is enrolled and the thank-you step points them to the student portal on your domain.
Example 4: after joining a community or membership
Situation. Someone paid for a membership.
The page. Headline: "You are in." Then three cards: "Introduce yourself" (a link to the welcome thread), "This week's live call" (date and time), "Your member perks" (a short list). A line on billing: "Your membership renews monthly; you can change or cancel it from your account."
Why it works. The first 48 hours decide whether a member stays. Three concrete things to do beat a wall of welcome text, and the billing line prevents the first support email.
On Vonza. A funnel can sell a community or a membership directly. Point the cards at your paid community and see the post on the membership funnel for the shape in front of this page.
Example 5: after buying an event ticket
Situation. A ticket for a workshop or a live event was bought.
The page. Headline: "See you on 14 March." The venue or the stream link, the start time, and a "What to bring" list. A QR code or ticket number if your event uses one. One button: "Add to calendar". A line: "Tickets are in the email we just sent; show it at the door."
On Vonza. The event template is described as "Sell tickets with an event page, checkout, a VIP upgrade and a confirmation"; the confirmation is this page. See the event ticket funnel page.
Example 6: after a small first purchase (tripwire)
Situation. A lead just bought a low-priced template pack right after signing up.
The page. Headline: "Your templates are ready." A download link or "Open in your library" button at the top. Then a short paragraph: "Most people who buy these templates ask the same question next: how do I fill them in for my business? That is what the workshop on Saturday covers." One button to the workshop page.
Why it works. The buyer has just proved they will pay. One relevant pointer, after the delivery, is enough.
On Vonza. The better place for a bigger offer is a one-click upsell step before this page; the thank-you page then stays clear. The post on the tripwire funnel shows both.
Example 7: after an application
Situation. Someone applied for a programme that sells through a call.
The page. Headline: "Thanks, your application is in." A paragraph: "We read every application personally and reply within two working days. If it is a fit, the reply has a link to book a call." Then: "In the meantime, this 8-minute video explains how the programme works and who it is not for." No button to buy.
Why it works. It sets a response time, which stops people reapplying, and the "who it is not for" video keeps the call honest.
On Vonza. The application template is described as "Qualify people before a call: an application page and a confirmation"; the confirmation is this page. See application funnel and the guide to the application-based funnel for a high-ticket course.
Example 8: after a declined upsell
Situation. A buyer said "No thanks" to the one-click upsell.
The page. The same confirmation as Example 3, with no mention of the declined offer. "Welcome to the course", the numbered next steps, the button to open it.
Why it works. A buyer who declined an offer should not be asked again on the next page. The "Upsell declined follow-up" automation recipe can send a note a few days later instead, when there is something new to say.
On Vonza. The upsell step's "No thanks" path can go to a downsell step or straight to the thank-you step. The one-click upsell page explains the paths.
Building the page
On the canvas, add a thank-you step at the end of the funnel and pick one of the six designs with Change design. Write the confirmation line, the what-happens-next box and the one button. Each step can set its own title and description for search engines and link previews, and live steps are indexable, so give the page a sensible title.
The Tracking tab sends page view, lead and purchase events from the funnel to your Facebook Pixel, Google tag or Google Tag Manager, so you do not need a separate conversion page. See funnel tracking pixels.
Three mistakes
- A thank-you page with three offers on it. One next step.
- No delivery details. "Check your email" is not enough; say when and what the subject line is.
- A dead end. Even a confirmation page should give the person somewhere to go.
Open Funnels, add a thank-you step to your funnel and give it a proper job. New to Vonza? Start a 14-day free trial from the sales funnel page.
