Kartra sells itself as one platform for pages, funnels, email, memberships and checkout, and prices it in four plans that differ mainly by contacts, domains and a transaction fee on the cheapest tier. This post reads kartra.com/plans-and-pricing as it stood on 14 November 2026 and lays the plans out in plain English. Every figure comes from that page; where the page is silent, we say so.
The four plans at a glance
| Essentials | Starter | Growth | Professional | |
|---|---|---|---|---|
| Monthly billing | $59/mo | $119/mo | $229/mo | $549/mo |
| Annual billing | $52/mo | $99/mo | $189/mo | $429/mo |
| Contacts | 500 | 2,500 | 12,500 | 25,000 |
| Emails | 10,000/month | "Unlimited email & SMS" | "Unlimited" | "Unlimited" |
| Custom domains | 1 | 1 | 3 | 5 |
| Pages | 5 | "Unlimited" | "Unlimited" | "Unlimited" |
| Memberships / courses | 1 | "Unlimited" | "Unlimited" | "Unlimited" |
| Kartra AI | 30 uses | 100 uses | not stated | not stated |
| Transaction fees | "5% transaction fees" | "0% transaction fees" | 0% | 0% |
Source: kartra.com/plans-and-pricing, read 14 November 2026. Quoted words are the page's own. The yearly toggle is labelled "Save up to 22%".
Monthly or annual
Billed yearly, Essentials drops from $59 to $52 a month, Starter from $119 to $99, Growth from $229 to $189 and Professional from $549 to $429. The page's "Save up to 22%" refers to the largest of those gaps. As with any annual plan, the saving is real only if you keep the account for the year.
The Essentials fee
The detail that changes the maths is the transaction fee. Essentials lists "5% transaction fees"; Starter and above list 0%. That 5 per cent is Kartra's, on top of whatever your payment provider charges to process the card.
Work it through for your own sales. The gap between Essentials and Starter is $60 a month billed monthly ($47 billed annually). Five per cent of your monthly sales passes that gap at $1,200 a month in sales ($940 on annual billing). Below that figure Essentials is cheaper despite the fee; above it, Starter costs less overall and lifts the contact, page and membership limits as well.
What the limits mean for a creator
Contacts are 500, 2,500, 12,500 and 25,000. Every address in the account counts. Five hundred is a small list; a single lead magnet that works can pass it in a few weeks, which makes Essentials a starting plan rather than a working one for most creators.
Pages are 5 on Essentials and "Unlimited" above it. A single funnel can use most of five pages (opt-in, thank-you, sales, checkout, upsell).
Memberships and courses are 1 on Essentials and "Unlimited" above it.
Custom domains are 1, 1, 3 and 5.
Emails are 10,000 a month on Essentials and "Unlimited email & SMS" from Starter.
Kartra AI, the page's AI copy writer for pages, emails and SMS, is metered at 30 uses on Essentials and 100 on Starter; the page does not state a figure for Growth and Professional.
Features by tier. The page adds "Funnel simulation", "Automations", "Affiliates" and 10 team members at Growth, and "Real-time funnel analytics" at Professional. If you plan to run an affiliate programme, Growth is the entry point.
Free trial and guarantee
There is no free plan. The page offers a "Free Trial" without stating its length, and a "30-Day risk-free money back guarantee. Cancel anytime."
What Kartra's product pages add
Kartra's feature pages, read the same day, describe "100+ stunning pre-designed templates" for pages, split tests of "up to four distinct page versions per campaign" with a custom traffic split, pop-ups and exit intents, upsells, downsells and thank-you pages in funnels, single-step or multi-step checkout forms, and a Funnel Mapper that plans and simulates a funnel and exports it as a PDF. Those pages prove the features exist; apart from the Growth and Professional lines above, they do not say which plan carries each one.
Working out your real cost
Add to the plan price:
- The 5 per cent on Essentials, if that is where you start, on every sale.
- Payment processing from your provider, on every plan.
- The plan your list will need in a year. If you expect to pass 2,500 contacts, price Growth.
- Anything Kartra does not replace for you, such as live streaming for webinars or a scheduling tool with reminders, each with its own subscription.
How Vonza compares
Vonza includes funnels, landing pages, courses, communities, memberships, email and SMS marketing, forms, appointment scheduling, live streaming, checkout, order bumps and one-click upsells in every plan, with a 14-day free trial, and no plan tier carries a platform percentage on your sales. The new Vonza Funnels builds a funnel as steps on a visual canvas, from 41 templates or with Vonza AI writing every page (which uses AI credits), with split tests on any step, a leads pipeline and automations. How many funnels, landing pages and custom domains you can have depends on your plan; see pricing.
We do not print Vonza's prices in a blog post because they are set on the pricing page and change there first. For a side-by-side with every Kartra figure dated, read Vonza vs Kartra. For the wider field, see Kartra alternatives, ClickFunnels vs Kartra and our guide to the best sales funnel builders. Our companion post explains ClickFunnels pricing the same way.
Five questions to answer before you buy
- Will my monthly sales pass about $1,200? Above that, the 5 per cent on Essentials costs more than the step up to Starter.
- How many contacts will I have in twelve months? Five hundred is passed quickly by one working lead magnet; 2,500 by a modest list.
- Do I need an affiliate programme or automations? The page lists both at Growth, so that is the entry point if you do.
- How many custom domains do I run? One on the two lower plans means one brand per account.
- What else am I paying for? Live streaming for the webinar, a scheduling tool with reminders, a community space; add their subscriptions before you compare totals.
About these figures
Every number in this post was read from kartra.com/plans-and-pricing on 14 November 2026 and saved as evidence that day. Prices and limits change; check the vendor's page before you buy, and tell us if you find a difference so we can update this post. We quote the page's own words where wording matters, and we do not quote review scores, user counts or figures from third-party sites.
If you are moving from Kartra, the sales funnel page shows what the new Vonza Funnels does, and free migrations explains how we help you move your funnels, courses and memberships.
