ClickFunnels vs Kartra
ClickFunnels vs Kartra: which funnel platform should you choose?
ClickFunnels and Kartra both build funnels, take payments with bumps and upsells, run A/B tests and send email. ClickFunnels sells unlimited funnels and visitors on every plan from $97 a month and caps contacts by plan; Kartra starts lower at $59 a month, adds a 5% fee on that plan, counts contacts and custom domains, and wraps the funnel in campaigns, a helpdesk and calendars. Each vendor’s figures come from its own pages, read on 2026-11-14, with Vonza alongside as a labelled third option.
Vendor figures read on 2026-11-14 from each vendor’s own pages.
ClickFunnels or Kartra: the short answer
Both are capable funnel platforms. They differ in what they meter, what surrounds the funnel and what the entry plan costs.
Choose ClickFunnels if
- You want “Unlimited Funnels” and “Unlimited Visitors” on every plan and the best-known funnel toolset.
- You run A/B tests on email campaigns as well as pages, and want an AI funnel builder with word quotas in the plan.
- You can live with 10K contacts and 5 custom domains on Launch, or will pay for Scale.
Choose Kartra if
- You want the lower entry price and can work inside 500 contacts, 5 pages and a 5% fee on Essentials, or will move to Starter.
- Campaigns, behaviour-based sequences, a helpdesk and calendars matter as much as the funnel itself.
- You want up to four split tests at a time, pop-ups and exit intents, and a Funnel Mapper to plan and simulate before you build.
Consider Vonza if
- The funnel sells your own courses, community, products or events and you want them delivered from the same account.
- You want Vonza AI to write every page from your brief, 41 templates in your brand colours and 55 page designs.
- You want a store, scheduling, invoicing and an affiliate program per funnel in the same plan, without contact tiers.
ClickFunnels vs Kartra pricing
ClickFunnels’ and Kartra’s figures as their own pricing pages stated them on 2026-11-14. Vonza’s price is its live price today.
| Pricing | ClickFunnels | Kartra | Vonza |
|---|---|---|---|
| Lowest monthly price | $97/month (Launch) | $59/month (Essentials) | $99/mo |
| Higher plans | $197/month (Scale), $297/month (Optimize); Dominate $5,997 a year | $119/month (Starter), $229/month (Growth), $549/month (Professional) | Higher plans and their live prices are on the pricing page |
| Annual billing | Launch $81, Scale $164 and Optimize $248 a month, billed annually | Essentials $52, Starter $99, Growth $189 and Professional $429 a month, billed yearly | Pay monthly, or save up to 30% with annual billing. |
| Transaction fee | Not published on the pricing page | 5% on Essentials; 0% from Starter up | Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page). |
| Free trial | 14-day free trial; 30-day money-back guarantee | Free trial, length not stated on the pricing page | Every plan starts with a 14-day free trial. |
| Contacts | 10K on Launch, 75K on Scale, 150K on Optimize, 400K on Dominate | 500 on Essentials, 2,500 on Starter, 12,500 on Growth, 25,000 on Professional | Not sold in contact tiers |
| Custom domains | 5 on Launch; unlimited from Scale | 1 on Essentials and Starter, 3 on Growth, 5 on Professional | A domain you have connected; how many depends on your plan |
Sources: clickfunnels.com (clickfunnels.com/pricing and its funnel builder, features, A/B testing and AI funnel builder pages, read on 2026-11-14); kartra.com (kartra.com/plans-and-pricing and its landing page builder, sales funnel software and funnel mapper pages, read on 2026-11-14). A copy of each page as read is kept so the figures can be checked. Vonza’s price is its live price on the day you read this page.
ClickFunnels and Kartra feature by feature
Each column quotes that vendor’s own pages as read on 2026-11-14. “Not listed” means the pages we read did not mention it, not that the platform lacks it. Vonza’s column describes the new Vonza Funnels, which you opt into beside classic funnels.
| Area | ClickFunnels | Kartra | Vonza |
|---|---|---|---|
| Funnel builder | Drag-and-drop sales funnels with “Unlimited Funnels Limited Time” on every plan; countdown funnels; ClickFunnels Classic still offered beside the current editor | Funnels and campaigns in one connected platform: landing pages, opt-in forms, email sequences, checkout, upsells, downsells, memberships and calendars; a Funnel Mapper to plan a funnel, with simulation from Growth | The new Vonza Funnels, which you try from the classic funnels screen: steps on a visual canvas (opt-in, sales page, checkout, upsell, downsell, webinar, application, thank-you and free-form pages), with one checkout step per funnel |
| Templates and AI | Proven templates (no count on the pages we read; a blog post groups 44 templates into 12 funnel types); “Free AI Funnel Builder” that builds a funnel from a few questions; AI Tools metered by words, 1M on Launch to 10M on Dominate | “100+ stunning pre-designed templates” (the same page also says about 500 page templates); Kartra AI writes page, email and SMS copy, with 30 uses on Essentials and 100 on Starter | 41 templates across 7 goals and 12 industries, every page in your brand colours and fonts, and 55 page designs to switch between; Vonza AI writes every page from a description of your offer and drafts automation emails and SMS, using AI credits |
| Landing pages | A landing pages app and site pages inside the same editor; “Unlimited Visitors” on every plan | Landing pages with lead capture forms, pop-ups and exit intents; 5 pages on Essentials, unlimited from Starter; hosted on a Kartra sub-domain or pushed to your own domain | A funnel’s opt-in step for lead capture, or a one-page landing page built in the Vonza website builder from a description or a template, on your Vonza sub-domain or a custom domain |
| Checkout and upsells | One-click upsells, one-time offers and order form bumps; Smart Checkout; a “Payments AI” app, with processors not named on the pages we read | Checkout pages in a single step or several, with coupons, order bumps, upsells and downsells; one-time, recurring or instalment prices | Up to 5 order bumps on the checkout step; one-click upsell and downsell steps; coupons; card, Apple Pay, Google Pay and Klarna through Stripe, PayPal for one-time payments and Paystack in Nigerian naira |
| Split tests | A/B tests on funnels and on email campaigns | Up to four split tests at a time, each with up to four page versions and a traffic split you choose | Show a second version of any step’s page to a share of visitors you set, from 1 to 99 per cent; opt-ins, orders or next-step visits decide, and you keep the winner with one click. Funnel steps only |
| Leads and automations | Email, Automations and CRM apps; contacts 10K on Launch, 75K on Scale, 150K on Optimize and 400K on Dominate; emails metered from 50K a month on Launch | Email and SMS, automations, CRM and tagging built in; 500 contacts on Essentials, 2,500 on Starter, 12,500 on Growth, 25,000 on Professional | Every sign-up in a pipeline with stages you can rename, as a board or a table, filtered by UTM and exported to CSV; automations with 6 triggers (including a lead who leaves checkout without buying), 9 actions and 4 ready-made recipes; email, and SMS where your plan includes it |
| Tracking and analytics | Not listed on the pages we read | Conversion rates, clicks and visitor behaviour per page; paste your own tracking codes; real-time funnel analytics on Professional | A Tracking tab for your Facebook Pixel, Google tag, Google Tag Manager id and your own head or body code, per funnel or per page; page views, unique visitors, leads, orders, revenue and conversion for 7, 30 or 90 days, with step-by-step drop-off |
| Domains and sharing | 5 custom domains on Launch, unlimited from Scale; sending a funnel to another account is not listed on the pages we read | 1 custom domain on Essentials and Starter, 3 on Growth, 5 on Professional; share a funnel map as a PDF or sell it in Kartra’s marketplace | Live on your Vonza sub-domain or a custom domain you have connected (how many depends on your plan); share with a link, an embed code or a QR code; send a copy to another Vonza creator on eligible plans |
| Affiliates | An Affiliate Center app; the plan table read on 2026-11-05 showed it from Scale, not on Launch | Affiliate management from Growth | An affiliate program per funnel with a percentage or fixed commission and a cookie window, on plans that include affiliates |
| Courses and community | Courses and community: 3 on Launch, 6 on Scale, 10 on Optimize, 20 on Dominate; membership sites | Memberships and courses: 1 on Essentials, unlimited from Starter | Vonza Courses and Vonza Community in the same login; a funnel sells your courses, communities, products, bundles, memberships, degrees and paid events |
| Pricing | Launch $97/month, Scale $197/month, Optimize $297/month; Dominate $5,997 a year | Essentials $59/month, Starter $119/month, Growth $229/month, Professional $549/month; 5% transaction fee on Essentials | $99/mo |
Where ClickFunnels is stronger, and where Kartra is
From the same pages as the tables.
ClickFunnels is stronger at
- No funnel or visitor cap on any plan, and unlimited custom domains from Scale.
- A/B tests on email campaigns as well as funnel pages.
- An AI funnel builder that assembles a funnel from a few answers, with 1M to 10M AI words a month in the plan.
- A 30-day money-back guarantee on top of the 14-day trial.
Kartra is stronger at
- Entry price: $59 a month against $97, with 0% fees from Starter.
- Split testing depth: up to four tests at a time with up to four page versions each and a traffic split you set.
- Planning and selling funnels themselves: the Funnel Mapper simulates a funnel, exports it as a PDF and can sell it in Kartra’s marketplace.
- Pop-ups, exit intents, a helpdesk, calendars and SMS in the same platform.
A third option: Vonza
Vonza is our product, so it is labelled here rather than ranked. It fits creators whose funnel sells their own courses, community, products or events.
- The new Vonza Funnels: steps on a visual canvas, 41 templates in your brand colours, 55 page designs, and Vonza AI writing every page from your brief (uses AI credits).
- A checkout step with up to 5 order bumps, one-click upsell and downsell steps, coupons, and payment by card, Apple Pay, Google Pay, Klarna, PayPal or Paystack.
- Split tests on any step, automations with 6 triggers and 4 recipes including abandoned checkout, and a Tracking tab for your pixels and tags.
- Courses, community, a store, email and SMS, scheduling, invoicing and an affiliate program per funnel in the same login.
ClickFunnels vs Kartra: your questions
Answered from each vendor’s own pages, with the date we read them.
ClickFunnels is better when you want unlimited funnels and visitors on every plan, A/B tests on email as well as pages, and the funnel toolset most courses and templates are written for. Kartra is better when campaigns, sequences, a helpdesk and calendars matter as much as the funnel, when you want several split tests running at once, or when the lower entry price outweighs its contact and domain limits.
At the entry level, yes: Kartra’s Essentials was $59 a month ($52 billed yearly) against ClickFunnels’ Launch at $97 ($81 billed annually) on the pages we read on 2026-11-14. Essentials charges a 5% fee on sales and allows 500 contacts and 5 pages; Kartra’s Starter, with 0% fees and 2,500 contacts, was $119 ($99 yearly), above ClickFunnels’ Launch. Higher up, Kartra Growth was $229 and Professional $549, against ClickFunnels Scale at $197 and Optimize at $297.
Kartra’s pricing page lists “5% transaction fees” on Essentials and 0% from Starter up. ClickFunnels’ pricing page does not publish a transaction fee. Your payment processor’s own fees apply on both.
Kartra states more detail: up to four split tests at a time, up to four page versions per test and a traffic split you choose, with a confidence measure. ClickFunnels lists A/B tests on funnels and on email campaigns without stating a limit. Which is “better” depends on whether you test emails (ClickFunnels) or several page variants at once (Kartra).
Yes. ClickFunnels’ features page lists one-click upsells, one-time offers and order form bumps, plus Smart Checkout. Kartra’s sales funnel page lists checkout pages with coupons, order bumps, upsells and downsells, and one-time, recurring or instalment prices.
ClickFunnels caps contacts at 10K on Launch, 75K on Scale, 150K on Optimize and 400K on Dominate, with 5 custom domains on Launch and unlimited from Scale. Kartra caps contacts at 500, 2,500, 12,500 and 25,000 across its four plans, with 1 custom domain on Essentials and Starter, 3 on Growth and 5 on Professional, and 5 pages on Essentials.
Both. ClickFunnels’ “Free AI Funnel Builder” assembles a funnel from a few questions, and its plans include 1M to 10M AI words a month. Kartra AI writes copy for pages, emails and SMS, with 30 uses on Essentials and 100 on Starter.
Groove.cm, which sold GrooveFunnels, is closed to new customers. Its own pages, read on 2026-11-14, say “Groove.cm Is Becoming Scale.gg” and “New Groove enrollment is closed”, with existing members keeping access during a phased transition, and they publish no Groove prices. If you were weighing GrooveFunnels against ClickFunnels, compare ClickFunnels, Vonza and the other builders in our sales funnel builders guide instead.
Vonza, our own product, keeps the new Vonza Funnels in the same account as Vonza Courses, Vonza Community, a store, email and SMS, scheduling and invoicing, so a funnel sells and delivers your courses, communities, products, memberships and events without another tool. It is labelled as a third option on this page rather than ranked against ClickFunnels or Kartra.
Want to see the third option?
Every Vonza plan starts with a free trial, so you can try the new Vonza Funnels beside ClickFunnels or Kartra before you decide.
