Vonza vs Kartra
Vonza vs Kartra: which should run your funnels?
Kartra is an all-in-one marketing platform: funnels and campaigns, landing pages with pop-ups, email and SMS, checkout with bumps and upsells, memberships and up to four split tests at a time, priced by contact tier with a 5% fee on its Essentials plan. The new Vonza Funnels lays a funnel out on a canvas, writes every page with Vonza AI and sells the courses, community, products and events in the same account, with the store, scheduling and invoicing beside it; you try it from the classic funnels screen. Kartra’s figures below come from its own pages, read on 2026-11-14.
Vendor figures read on 2026-11-14 from each vendor’s own pages.
Vonza or Kartra: the short answer
Both are all-in-ones. Kartra is built around marketing campaigns; Vonza is built around what you sell.
Choose Vonza if
- You sell courses, a community, products or events and want the funnel, the checkout and the delivery in one account.
- You want Vonza AI to write every page of a funnel from your brief and draft the follow-up emails and SMS, using AI credits.
- You want a store, scheduling and invoicing in the same plan, and to run an affiliate program on each funnel.
- You would rather not be priced by contact tier.
Choose Kartra if
- Behaviour-based campaigns, sequences and a helpdesk are the heart of your marketing.
- You want up to four split tests running at once with several page versions each.
- You plan funnels visually first: Kartra’s Funnel Mapper plans and simulates a funnel and exports it as a PDF.
- You want pop-ups and exit intents on landing pages.
Kartra vs Vonza pricing
Kartra’s figures as its pricing page stated them on 2026-11-14. Vonza’s price is its live price today.
| Pricing | Vonza | Kartra |
|---|---|---|
| Lowest monthly price | $99/mo | $59/month (Essentials) |
| Higher plans | Higher plans and their live prices are on the pricing page | $119/month (Starter), $229/month (Growth), $549/month (Professional) |
| Annual billing | Pay monthly, or save up to 30% with annual billing. | Essentials $52, Starter $99, Growth $189 and Professional $429 a month, billed yearly (“Save up to 22%”) |
| Transaction fee | Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page). | 5% on Essentials; 0% from Starter up |
| Free trial | Every plan starts with a 14-day free trial. | Free trial (length not stated on the pricing page); no free plan |
| Contacts and pages | Leads are not sold in contact tiers; the number of live funnels and landing pages depends on your plan (see the pricing page) | 500 contacts and 5 pages on Essentials; 2,500 contacts and unlimited pages on Starter; 12,500 on Growth; 25,000 on Professional |
| Custom domains | A funnel lives on a custom domain you have connected; how many you can connect depends on your plan | 1 on Essentials and Starter, 3 on Growth, 5 on Professional |
Sources: kartra.com (kartra.com/plans-and-pricing and its landing page builder, sales funnel software and funnel mapper pages, read on 2026-11-14). A copy of each page as read is kept so the figures can be checked. Vonza’s price is its live price on the day you read this page.
Vonza and Kartra feature by feature
Kartra’s column quotes its own pages as read on 2026-11-14. Vonza’s column describes the new Vonza Funnels, which you opt into beside classic funnels.
| Area | Vonza | Kartra |
|---|---|---|
| Funnel builder | The new Vonza Funnels, which you try from the classic funnels screen: steps on a visual canvas (opt-in, sales page, checkout, upsell, downsell, webinar, application, thank-you and free-form pages), with one checkout step per funnel | Funnels and campaigns in one connected platform: landing pages, opt-in forms, email sequences, checkout, upsells, downsells, memberships and calendars; a Funnel Mapper to plan a funnel, with simulation from Growth |
| Templates and AI | 41 templates across 7 goals and 12 industries, every page in your brand colours and fonts, and 55 page designs to switch between; Vonza AI writes every page from a description of your offer and drafts automation emails and SMS, using AI credits | “100+ stunning pre-designed templates” (the same page also says about 500 page templates); Kartra AI writes page, email and SMS copy, with 30 uses on Essentials and 100 on Starter |
| Landing pages | A funnel’s opt-in step for lead capture, or a one-page landing page built in the Vonza website builder from a description or a template, on your Vonza sub-domain or a custom domain | Landing pages with lead capture forms, pop-ups and exit intents; 5 pages on Essentials, unlimited from Starter; hosted on a Kartra sub-domain or pushed to your own domain |
| Checkout and upsells | Up to 5 order bumps on the checkout step; one-click upsell and downsell steps; coupons; card, Apple Pay, Google Pay and Klarna through Stripe, PayPal for one-time payments and Paystack in Nigerian naira | Checkout pages in a single step or several, with coupons, order bumps, upsells and downsells; one-time, recurring or instalment prices |
| Split tests | Show a second version of any step’s page to a share of visitors you set, from 1 to 99 per cent; opt-ins, orders or next-step visits decide, and you keep the winner with one click. Funnel steps only | Up to four split tests at a time, each with up to four page versions and a traffic split you choose |
| Leads and automations | Every sign-up in a pipeline with stages you can rename, as a board or a table, filtered by UTM and exported to CSV; automations with 6 triggers (including a lead who leaves checkout without buying), 9 actions and 4 ready-made recipes; email, and SMS where your plan includes it | Email and SMS, automations, CRM and tagging built in; 500 contacts on Essentials, 2,500 on Starter, 12,500 on Growth, 25,000 on Professional |
| Tracking and analytics | A Tracking tab for your Facebook Pixel, Google tag, Google Tag Manager id and your own head or body code, per funnel or per page; page views, unique visitors, leads, orders, revenue and conversion for 7, 30 or 90 days, with step-by-step drop-off | Conversion rates, clicks and visitor behaviour per page; paste your own tracking codes; real-time funnel analytics on Professional |
| Domains and sharing | Live on your Vonza sub-domain or a custom domain you have connected (how many depends on your plan); share with a link, an embed code or a QR code; send a copy to another Vonza creator on eligible plans | 1 custom domain on Essentials and Starter, 3 on Growth, 5 on Professional; share a funnel map as a PDF or sell it in Kartra’s marketplace |
| Affiliates | An affiliate program per funnel with a percentage or fixed commission and a cookie window, on plans that include affiliates | Affiliate management from Growth |
| Courses and community | Vonza Courses and Vonza Community in the same login; a funnel sells your courses, communities, products, bundles, memberships, degrees and paid events | Memberships and courses: 1 on Essentials, unlimited from Starter |
| Pricing | $99/mo | Essentials $59/month, Starter $119/month, Growth $229/month, Professional $549/month; 5% transaction fee on Essentials |
Where Kartra is stronger, and where Vonza is
An honest split, from the same pages as the tables.
Kartra is stronger at
- Split testing: up to four tests at a time, up to four page versions each, with a traffic split you set and a confidence measure.
- Planning: the Funnel Mapper plans and simulates a funnel, exports it as a PDF and can sell it in Kartra’s marketplace.
- Landing page extras: pop-ups, exit intents and forms that recognise returning subscribers.
- Marketing depth: campaigns, sequences, a helpdesk and calendars in the same platform.
Vonza is stronger at
- Selling: the funnel sells courses, community, products, bundles, memberships, degrees and paid events delivered from the same account, with a store beside it.
- Writing: Vonza AI writes every page from your brief and drafts automation emails and SMS, and 41 templates open in your brand colours.
- No contact tiers, and funnels, landing pages and domains that follow your plan rather than a 500-contact entry plan.
- Sharing and affiliates per funnel: send a copy to another Vonza creator, and set a commission and cookie window on each funnel.
Move from Kartra to Vonza for free
Switch to Vonza effortlessly. We’ll migrate your courses, communities, and calendar for free with any Annual Pro or Business plan. Tell support what you are bringing from Kartra and the team handles the move; anything beyond courses, communities and your calendar can be moved for a fee.
Choose Your Plan
Sign up for an Annual Pro or Business plan to get started.
Request Migration
Contact Vonza Support and tell us what you want migrated.
We Handle Everything
Our team manages your migration and keeps you updated.
Vonza vs Kartra: your questions
Answered from the pages we read, with the date we read them.
Kartra is better for marketers who live in campaigns and sequences, want several split tests running at once and plan funnels visually before building them. Vonza is better when the funnel exists to sell your own courses, community, products or events, because the checkout, the delivery, the email and SMS follow-up and the store sit in the same account as the funnel.
Kartra’s Essentials plan was $59 a month billed monthly, or $52 a month billed yearly, when we read its pricing page on 2026-11-14, with 500 contacts, 5 pages and a 5% fee on sales; Starter, which removes the fee, was $119 ($99 yearly), Growth $229 ($189) and Professional $549 ($429). Vonza’s live price is in the table above and is not tiered by contacts; the plan covers courses, community, a store, email, SMS, scheduling and invoicing as well as funnels.
On Essentials, yes: its pricing page lists “5% transaction fees”. From Starter up the fee is 0%. Vonza’s own fee sentence, taken from its pricing page, is in the table above.
Yes, on any step of a funnel in the new Vonza Funnels: a split test shows a second version of the step’s page to a share of visitors you set, from 1 to 99 per cent, counts opt-ins, orders or next-step visits, and lets you keep the winner with one click. Kartra lists up to four split tests at a time with up to four page versions each. Neither comparison covers standalone landing pages on Vonza, which do not have split tests.
Kartra’s landing page builder page says “100+ stunning pre-designed templates” in one place and about 500 page templates in another, so we quote both. Vonza Funnels has 41 funnel templates across 7 goals and 12 industries, and any step can switch between 55 page designs; every template opens in your brand colours and fonts.
No. Vonza’s funnel pages have their own opt-in form, and a countdown is one of the upsell and downsell page designs, but there are no pop-ups or exit-intent boxes. Kartra lists landing pages, exit intents and informative pop-ups.
Both. Kartra lists affiliate management from its Growth plan. On Vonza you turn affiliates on per funnel, choose a percentage or fixed commission and the cookie window, invite affiliates and see each one’s clicks, sales and earnings, on plans that include the affiliate program.
There is no Kartra import, so you rebuild each funnel on Vonza: start from one of 41 templates or describe your offer to Vonza AI, set the offer and prices on the canvas, and point your domain at it when it is published. Your contacts can be loaded as Vonza contacts once they are exported. Vonza’s team moves your courses, communities and calendar for you on eligible annual plans; the free migration page has the details, and you can keep Kartra running until you have checked everything.
Try the new Vonza Funnels beside Kartra
Every plan starts with a free trial, so you can rebuild one funnel on Vonza before you move the rest.
