Quick Checkout Funnel: the shortest path to a sale
A quick checkout funnel is two pages: a checkout that states the offer and takes the payment, and a thank-you page that delivers it. There is no separate sales page, because the buyer already knows what they want: a low-priced product, a deposit, a ticket to a small event, or an offer pitched in an email, a post or a video that links straight to the payment.
In the new Funnels, the quick checkout template is a Checkout step and a Thank-you step, with the full checkout feature set: bumps, coupons, buyer details and the payment methods you have connected.
These pages describe the new Funnels, the visual canvas builder you choose with “Try the new Funnels” in your Vonza admin. Classic funnels keep working, and you can switch back at any time.
Who a quick checkout funnel is for
Use it when the selling has already happened somewhere else. The checkout page’s job is to confirm the offer and remove every reason to hesitate.
Creators selling from a post, an email or a bio link
A preset pack, a template, a short guide or a mini-course priced to be bought on impulse. The link in your content goes straight to the checkout and the thank-you page delivers the file or enrols the buyer.
Small paid offers after an opt-in
The offer people call a tripwire: a low-priced product shown right after someone joins your list. Vonza has no template by that name, but a quick checkout funnel linked from a lead magnet’s thank-you page is exactly that.
Deposits, workshops and renewals
A booking deposit, a seat at a small workshop, a membership renewal: offers with a known price and a buyer who has already decided. Buyer details can collect a phone number and the extra questions you need.
The steps of a quick checkout funnel, in the order the Vonza template builds them
Two pages, which puts the whole weight on the checkout page. Everything the funnel can do at checkout is available here.
- STEP 01Checkout step
Checkout page
The one checkout step, and the first step of the funnel. Pick what it sells (a course, community, product, bundle, membership, degree or paid event), copy the item’s pricing plans or set one price, and choose a design that explains as it sells: Product shows the item, Trust adds reassurance, Video puts a short clip above the form. Add up to five order bumps, allow a coupon, ask for the buyer details you need, and switch on the checkout extras you want (postal code, reCAPTCHA, a terms checkbox, a celebration).
Design: Product.
- STEP 02Thank you step
Thank-you page
Delivers the purchase: a download link, the login for a course the buyer is now enrolled in, or the details of the booking. It is also the place to point at the next thing, whether a bigger offer or a community to join. It ends the funnel.
Want an upsell after the payment? Add an Upsell step between the checkout and the thank-you page; that is the sales funnel shape without its sales page. A funnel still has one checkout step, so the upsell is one click for a buyer who paid by card.
The maths of a quick checkout funnel
With no sales page, the quick checkout funnel has one conversion rate and one lever beside it: the order bump. The example shows what a bump does to order value.
The figures are placeholders to show the arithmetic, not a forecast. The bump lifted average order value from $30 to $36 without changing how many people bought. A second bump, or a one-click upsell added after the checkout, moves the same number again; the conversion rate, 6% here, is moved by the checkout page itself and by how warm the traffic was when it arrived.
Vonza’s Stats screen shows visitors, orders, revenue (sales minus refunds) and conversion over 7, 30 or 90 days, and the Sales screen lists every order with its status.
| Line | Example figure | How it is worked out |
|---|---|---|
| Visitors to the checkout page | 1,500 | From a post, an email and a bio link |
| Orders at a $30 product | 90 | 6% of visitors buy |
| Take the $15 order bump | 36 | 40% of buyers tick it |
| Revenue | $3,240 | $2,700 + $540 |
| Average order value | $36 | $3,240 ÷ 90 |
| Revenue per visitor | $2.16 | $3,240 ÷ 1,500 |
What to test first in a quick checkout funnel
For a checkout step the metric is the order; the Sales screen adds the order value.
- TEST 1
The checkout design
Product against Trust, or Minimal against Video. With no sales page, the design is the sales copy; run the test until a few hundred visitors have seen each version, then Pick winner.
- TEST 2
The bump, ticked or unticked
The same bump with “Ticked when the page opens” on against off. Judge it on orders and on order value in the Sales screen, because a pre-ticked bump can cost a few orders while raising the average.
- TEST 3
The fields you ask for
Email and card only against adding a phone number and a postal code. Fewer fields usually mean more orders; the extra fields earn their place only if you use them.
How split tests work in the new Funnels
- Show two versions of a step’s page to different visitors and keep the one that converts better.
- Each version gets a whole-number share of visitors from 1 to 99%, and each visitor keeps seeing the same version.
- The metric follows the step kind: an opt-in, an order, or a visit to the next step.
- Start, stop and resume the test from the canvas, then Pick winner: every visitor sees that version from now on and the other page is removed.
Follow-up automations that fit a quick checkout funnel
Delivery, the next offer and the recovered checkout. Build them in the funnel’s Automations tab.
- Trigger
Someone buys
Send the delivery email, add the buyer to a customer list, and Wait a few days before an email about the next offer. An Enroll step can open a related course for buyers of a digital product.
- Trigger
A lead leaves checkout without buying
Recipe: Abandoned checkout
For leads the funnel already knows (people who opted in or bought before), the recipe emails anyone who opened the checkout and left, after a wait you choose from 5 minutes to 7 days. Visitors who arrive cold and leave are not emailed, because there is no address to write to.
- Trigger
A lead views a page
Trigger on the thank-you page and Notify me, so every order reaches your inbox, or Send a webhook to pass the order to another system.
Every recipe is created switched off so you can read it first. Vonza AI can draft each email or SMS from one sentence, using AI credits; SMS depends on your plan.
Everything Vonza automations can doThe Vonza quick checkout templates and their designs
The library’s 41 templates include three quick checkout funnels, named “[Industry] quick checkout”, each a Checkout step and a Thank-you step in your brand colours and fonts. Pick the nearest, choose what it sells, and publish; the funnel’s address is yours to set and can live on your Vonza sub-domain or a custom domain you have connected.
Behind Change design, the checkout step has six designs (Product, Banner, Minimal, Trust, Card and Video) and the thank-you step six, out of 55 across the library. Nothing stops you adding steps on the canvas later: an Opt-in step in front, or an Upsell step behind.
With “Write it with AI” and the Checkout goal, Vonza AI writes both pages about one of your items. There is no tripwire template; this shape, linked from a lead magnet funnel, is how a tripwire is built in Vonza.
Included in every Vonza plan, 14-day free trial. How many funnels you can publish depends on your plan. See the plans
Designs to try with “Change design”
- Product (checkout)
- Trust (checkout)
- Minimal (checkout)
- Video (checkout)
- Card (checkout)
- Banner (checkout)
41 templates, 55 designs. Every page is ready to edit and comes in your brand colours and fonts.
Questions about quick checkout funnels
Get answers to common questions here
A quick checkout funnel is two pages: a checkout that states the offer and takes the payment, and a thank-you page that delivers it. In Vonza it is the quick checkout template, a Checkout step and a Thank-you step, with order bumps, coupons, buyer details and the payment methods you have connected.
It is how you build one. Vonza has no template called tripwire, but a tripwire is a low-priced offer shown right after an opt-in, and a quick checkout funnel linked from a lead magnet funnel’s thank-you page does exactly that. The sales funnel shape adds a sales page and an upsell if you want them.
Your published courses, communities, products, bundles, memberships, degrees and paid events, with the item’s own pricing plans or one override price. Up to five order bumps can add optional extras, each with a name, price, description and an item it gives access to.
Through Stripe (card, Apple Pay, Google Pay, Klarna), PayPal for one-time payments, or Paystack for Nigerian naira, depending on which providers you have connected. Only methods your platform has connected are offered on the page.
The checkout design, then the bump. A split test shows a second version of the checkout page to a share of visitors (1 to 99% each) and counts orders; Pick winner when one is clearly ahead, and compare order values in the Sales screen when the test is about the bump.
The payment page is the same kind of page. The funnel adds what sits around it: a thank-you step with its own design, the leads pipeline, split tests on the checkout, the funnel’s automations including abandoned checkout follow-up for known leads, and the Tracking tab for your pixel, Google tag and Tag Manager ids.
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