Abandoned Cart Recovery That Follows Up for You
Abandoned cart recovery means following up with people who started to check out but did not pay. In a Vonza funnel, an automation emails a lead who reached your checkout and has not bought after a wait you choose, from 5 minutes to 7 days.
What is abandoned cart recovery?
A cart or checkout is abandoned when someone gets as far as the payment page and leaves without paying. Abandoned cart recovery is the follow-up: a reminder, usually by email, that brings them back to finish the order.
The reminder works because the person has already shown they want the thing. Often they were interrupted, wanted to think, or hit a question the page did not answer. A short, friendly note at the right time is enough for some of them to come back.
On Vonza the follow-up is an automation. It notices the abandoned checkout for you, waits as long as you set, then sends what you wrote.
| Where | Trigger | Who it follows up | Wait |
|---|---|---|---|
| Funnel checkout step | Trigger: A lead leaves checkout without buying | Who it follows up: Leads who gave their details on an opt-in step earlier in the funnel | Wait: 5 minutes to 7 days |
| Vonza’s new store | Trigger: A checkout is left unpaid | Who it follows up: Shoppers who entered their email at checkout | Wait: 15 minutes to 7 days |
| Standalone checkout pages | Trigger: Not available | Who it follows up: No abandoned-checkout follow-up yet | Wait: None |
How abandoned checkout recovery works in a funnel
Four parts, all set in the funnel’s Automations tab.
The trigger
Pick “A lead leaves checkout without buying” and choose your funnel’s checkout step. Vonza checks every minute for leads who reached it and did not pay.
The wait
Set “After how long without buying”, anywhere from 5 minutes to 7 days. A lead who buys in the meantime is never sent the reminder.
The follow-up
Send an email, an SMS or both, with more waits in between. Add the lead to a list, move them to a stage, or get a note yourself.
The ready-made recipe
The “Abandoned checkout” recipe sets it all up: one email an hour after checkout. It is created switched off, so you can edit the words first.
Everything the follow-up can do
Up to 20 steps in one automation, in the order you choose.
Send email
Your subject and message, with the lead’s first name and the funnel name filled in. Add a reply-to address and up to 5 images.
Send SMS
A text to leads who gave a phone number. SMS depends on your plan and your SMS balance.
Wait
Space the reminders out: a first email after an hour, a second one a day later.
Only continue if
Check a tag, a stage or what the lead has bought before the next step, with an “If no” path.
Add to list or move to stage
Tag the lead or move them along your pipeline so you can see who stalled at checkout.
Notify me
Get a note in Vonza and by email when a lead leaves checkout, so you can reach out yourself.
Send a webhook
Pass the lead to another tool you use.
Once per visit
Each abandoned visit starts the automation once, and no email or text is ever sent twice.
Good to know before you switch it on
What the automation does, and what it does not.
It follows up people you already know
A reminder needs an address. The funnel automation follows up leads who filled in an opt-in form earlier in the funnel. A visitor who goes straight to checkout without opting in is not followed up.
It starts from when you switch it on
Visits from before the automation was switched on are not followed up, and neither are visits more than 7 days old.
Discounts are up to you
No discount code is created for you. If you want to offer one, create the coupon yourself and put it in your message.
Standalone checkout pages do not have it yet
Checkout pages built in Checkouts have no abandoned-checkout follow-up today. To recover abandoned checkouts, sell through a funnel with a checkout step, or through Vonza’s new store.
In Vonza’s store
Vonza’s new store can send an abandoned-cart email too. Its trigger is “A checkout is left unpaid”, and the “Nudge an abandoned cart after 1 h” template emails the shopper a link back to their cart. Like the funnel recipe, it is created switched off.
Selling with a Vonza storeHow to set up abandoned cart recovery in Vonza
Three steps in your funnel.
- STEP 01
Capture the lead first
Put an opt-in step before your checkout step on the funnel’s Canvas, so Vonza knows who reached checkout.
- STEP 02
Use the Abandoned checkout recipe
Open Automations, choose the “Abandoned checkout” recipe and pick your checkout step. Set the wait, from 5 minutes to 7 days.
- STEP 03
Write the email and switch it on
Edit the subject and message, add a second reminder if you like, try it with a test run, then switch it on.
Questions about abandoned cart recovery
Get answers to common questions here
It is the follow-up you send to someone who started to check out and left without paying, usually an email that reminds them of the order and brings them back to finish it.
Yes. In a funnel, the “A lead leaves checkout without buying” trigger starts an automation that emails the lead after the wait you choose. Vonza’s new store has its own abandoned-cart email as well.
You choose, from 5 minutes to 7 days. The ready-made recipe waits one hour, which catches people while the order is still fresh. You can add a second reminder a day or two later.
Leads who gave their details on an opt-in step in the funnel, reached the checkout step and did not buy within the wait. People who buy in the meantime are never sent it.
Yes, if SMS is included in your plan and you have SMS left. The text goes to leads who gave a phone number; leads without one are skipped.
No. Each abandoned visit starts the automation once, and an email or text that has gone out is never sent again.
Not yet. Checkout pages built in Checkouts have no abandoned-checkout follow-up. Use a funnel with a checkout step, or Vonza’s new store, to recover abandoned checkouts.
Yes, by writing it into your message. Vonza does not create a code for you, so create the coupon first and paste it into the email.
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