Uyi Abraham CONTENT MANAGER 6 min read

You’re about to learn different ways to promote your Webinar in 2022. If you’re still wondering what Webinar is all about then the next paragraph is for you.

A Webinar is an online seminar that links an audience to the host as they offer live presentations from anywhere in the world. You can describe a webinar as an online seminar.

Setting up your webinar and creating your presentation is definitely a lot of work, but if you do it correctly, it will all be worth it in the long run.

You would want to get as many people as possible to attend your webinar. This is where promotion comes in. Don’t worry, you are covered.

The following are ways you can promote your webinar and generate as much traffic as possible:

1. Email Marketing

Email Marketing is a “hot cake” branch of digital marketing. It is imperative for you to promote your webinar by building an email list.

Anyone who signs up to receive an email from you is definitely interested in what you have to offer. Periodically send emails to your subscribers, informing them about your webinar.

While email marketing is very important, you should note that sending too many emails to your audience can make them lose interest in your Webinar. Limit the number of emails you send.

You may be asking, how many emails should I send about my upcoming webinar? A maximum of three emails are enough (Send two Emails precisely).

In the first email, share a story that naturally leads to an invitation to attend your webinar. Outline the topics that will be covered on your webinar, and include a link to your webinar registration page.

After a few days, send a second email to remind them about registration for your upcoming webinar. Again, outline the topics that will be covered in your webinar.

Some persons will register quickly as soon as they get the second email. Others will still choose not to register. The truth is that you can’t get everyone to register.

2. Use Your Website

Websites are important for selling online courses, promoting a personal brand, digital marketing, promoting webinars, and so on.

You should use your website to publicize your webinar, and there are a couple of places throughout your website where you can do this.

The Best Webinar Ads Placements are:

A. Website Header Ads

With an attractive headline, place an invitation to register for your webinar at the top bar of your website.

Include a link to your webinar registration page. Add an image that promotes your webinar to the sidebar of your website.

B. Sidebar Banners

Place adverts in the widget area of your website. Large banner ads convert better on the sidebar.

C. Popup Ads

A popup box on your website is also an effective way to promote your webinar because it forces your website visitors to decide whether or not they want to attend.

3. Run Facebook Ads

With approximately 2.93 billion monthly active users as of the first quarter of 2022, Facebook is the most used online social network worldwide.

Facebook is the number social media platform for your website to gain the needed exposure.

Facebook ads are a great way to promote your webinar to a specific target audience because you can target people based on their demographics, specific interests, etc.

Choose your target audience, and target location, and set your budget. Monitor the performance of your Facebook ads and make changes where necessary.

4. Social Media Handles

Apart from creating Facebook ads to boost your webinar, you can post on your Instagram, Twitter, Whatsapp, Facebook, and TikTop handle to inform followers about your upcoming webinar.

Social media is an excellent platform to promote your webinar as well. But make sure you are strategic about it. Don’t spam your friends or followers with constant posts about your webinar, and make sure you create unique posts that are appropriate for each platform.

On Instagram, for example, you could include a link to your website or webinar registration page in your bio, and then post an image that promotes your webinar and invites people to click on the link in your bio.

On Twitter, you could schedule a series of Tweets to go out over a few days, each sharing a specific tip that is relevant to your webinar topic, along with a link to your registration page.

Feel free to promote your webinar on all your social handles.

5. Guest Posting

Guest posting is the act of creating content for another website. Generally, guest bloggers write for similar blogs within their niche to attract traffic back to their website and boost domain authority.

With guest posting, you can land yourself on a high-traffic website and, hopefully, bring some of that traffic back to yours.

Start by finding some popular blogs and sites in your niche and reach out to them with a guest post pitch.

6. Partnership Deal

Find someone who also serves your target market but who isn’t a direct competitor of yours. Tell them about your webinar, and ask them if they would be interested in promoting your webinar to their audience in exchange for a percentage of any sales that are generated on the webinar.

Apart from getting a percentage from your webinar, you can agree with them to help promote their webinar or products in return.

This strategy works best when the person you reach out to co-hosts the webinar with you.

Since they’ve likely spent several years establishing trust with their audience, you want them to co-host the webinar so that they can introduce you to their audience before you begin your presentation.

To take it a step further, you can even spend some time before the webinar chatting with this person and asking them questions about their audience.

And most importantly, you can use Vonza to sell your courses via email, SMS, and online community. Sign up today for Vonza’s 30-day free trial, to start enjoying all those benefits.

Uyi Abraham is an award-winning business coach, serial entrepreneur, strategist and a best-selling author. He has been educating people on business and success principles for over 20 years. He is the founder of – a SaaS company that makes it easy for entrepreneurs to start and grow a profitable online business.VONZA Founder/CEO

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