Uyi Abraham CONTENT MANAGER 5 min read

Digital Marketing refers to various activities which are performed to sell products online. It is an online way of promoting goods and services.

Digital Marketing features branches like email marketing, affiliate marketing, social media marketing, Social media marketing, content marketing, search engine optimization, web analytics, etc.

In this article, you will learn the top 6 digital marketing strategies to grow your business. We shall also share the advantages and reasons you must embrace digital marketing this year.

Digital Marketing Strategies

1. Social Media Marketing

Social media marketing is a very important means to grow your business.

In one of our articles, we revealed some social media marketing strategies. We have shared all the steps you need to be relevant on social media.

Our post on social media marketing also covers a guide to choosing the right social media platform for your business. Simply go through the full article here.

2. Email Marketing

Email marketing is a marketing digital strategy that involves sending emails to potential customers and current clients.

Have you ever received an email informing you about products and services and how to get them fast at a discount? This is email marketing.

You can market your products in the United States and the World in general by sending promotional emails once in a while.

With email marketing, you can increase your conversion rates and sales. You can boost your sales by making sure that the right email campaigns get to the right people. You can do this through email marketing segmentation. 

3. Video Marketing

Video marketing is a popular digital strategy that is not going away anytime soon. This involves growing your business by pushing great video content.

Research shows that 87% of online marketers use some sort of video content. Most of the video content comes from YouTube.

Other video-making and sharing platforms are:

  1. Youtube
  2. Wistia
  3. Instagram
  4. Facebook
  5. Vimeo
  6. Loom
  7. Vonza

The love for video content keeps increasing with every passing week. You must learn to create engaging videos. If you don’t mind, there are people around to help you create professional videos.

The main appeal of video marketing is good storytelling. When you are able to tell a good story that highlights your business and shows how you can solve the issues of your customers, then you’re more likely to generate leads and conversions.

4. Podcasting

According to the oxford dictionary, Podcasting is using the internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.

Podcasting is getting massive exposure all over the world. You can grow your online business dramatically using podcasts.

You can market your business by making your own podcast or by getting interviewed on someone else’s podcast.

While creating a podcast can be an excellent way to build your brand and your audience, it could take a while for traction to come. Many businesses may not have the equipment or enough connections in the industry to make their podcast popular.

5. Search Engine Marketing (SEM)

SEM is a paid advertisement on Search Engines. When you search Google or Bing, you sometimes see some results with the label Ad.

If you are using Google Ads or other search engine advertising services to promote your products then you are engaging in Search Engine Marketing.

Search Engine Marketing (SEM) is different from Search Engine Optimization. While Search Engine Optimization is Organic, Search Engine Marketing is paid. SEM is a paid advert while SEO is not.

Search Engine Marketing is surely a recommended Digital Marketing Strategy To Grow Your Business.

You need a business website for effective search engine marketing. Your customers expect to see you online.

More than half of everyone in the world uses the internet now. As of April 2022, there were 5 billion active internet users globally. Out of these, 4.65 billion were social media users

Before making purchases, the first thing a customer wants to do is get valuable business information.

It is essential to build trust, and listing every necessary information on your website is a great way to gain customers’ trust.

Since your potential customers can get enough information, it is easy to make purchases. It means that you’ll make more sales, customers are likely to come back since they know an easy means to reach your business, you’re placing your brand on the business map, and your stocks are rising.

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6. Influencer Marketing

The number of influencers on Facebook, Instagram, Twitter, and Tiktok is on the rise. Paying influencers is a sure way to boost your brand’s visibility.

Hiring influencers can be a cost-effective way of starting a digital marketing campaign. If you think that hiring influencers to promote your brand, product or service means only hiring celebrities, then you are mistaken.

Being an influencer does not always mean that the person is a celebrity. An influential person on social media is a person that has a substantial amount of followers and a notable track record of promoting products. 

Recommended: Online marketing tips

Advantages of Digital Marketing

These are the merits of digital marketing in the 21st century…

  1. It is an affordable form of marketing
  2. It is an accessible marketing channel
  3. It is interactive
  4. Room for expansion and tracking
  5. The ability to speak with authority on topics related to your product or industry
  6. A chance to engage with influencers, earn their respect and get them to endorse your company.
  7. Ability to compete with bigger brands

Reasons To Embrace Digital Marketing

These are good reasons you should consider digital marketing…

  1. Consumers are going digital
  2. It is very easy to track your campaigns
  3. You can respond to trends in real-time
  4. Grow your business fast with paid adverts
  5. Ability to locate your target audience
  6. Take your business international
  7. To help your business improve customer relation
  8. To track your competitors
  9. To increase sales and Return on Investment
  10. To engage with mobile users

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Uyi Abraham is an award-winning business coach, serial entrepreneur, strategist and a best-selling author. He has been educating people on business and success principles for over 20 years. He is the founder of – a SaaS company that makes it easy for entrepreneurs to start and grow a profitable online business.

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