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9 min read |
Email marketing has grown so popular in 2023 that you cannot even exist in the market without it. Email marketing is the process of marketing through email. It is the same as marketing in the traditional sense, but done through email hooks.
An email is an electronic mail used for communicating online. In today’s world almost everyone who uses a smartphone has his/her email account. This usability of email has made it suitable for marketers and businesses to advertise about their products and services through it.
Just the way a business used to give advertisements in a newspaper, the same is done through email, the only difference is the source of advertising.
Read 8 Steps To Start An Email Marketing Campaign.
What are email hooks ?
To begin with, let’s discuss what actually are email hooks ?
Email hooks are the opening lines of an email. The very first sentence you start your email is the hook line.
A hook is generally meant to grab the reader’s attention.
An email hook is considered to be the most important part of an email. By reading your hook only, a subscriber would be compelled to read the whole email or leave just there. If a hook is able to capture the reader’s attention, he/she is likely to read the email completely. But, if the hook is boring or not that great, the email is likely to go dump.
That is why it is so important to have a perfect hook. It need not to be lengthy or fashionable or filled up with complex words and hard sentences, it only needs to be apt and a bit adjusted to suit the email.
I got 8 Tips For Growing Your Audience Through Email Marketing for you.
How to frame an email hook ?
Now as you have known what an email hook is and also about its importance, let us tell you how to frame a great hook for your email and get started with creating quality hooks for your emails ahead.
1) Ask a question
Always, in an email hook, try to ask a question. Asking questions means to increase the curiosity of the readers. When the readers are curious they tend to find the answer. And to do so they would be required to read your email. Hence, questions in the hook line increase the chances of the article getting read completely. Also, pick up every second email that a successful brand sends, it would mostly have questions.
2) Single sentence
When you write an email hook, always try to keep it short and apt as much as possible. A lengthy hook is very likely to go unnoticed. Readers won’t read the complete hook until its too interesting for them.
A short and apt hook gets the attention of the readers easily and if the hook is perfect, they would surely read the article.
3) Mention a problem
Another interesting way to grab your reader’s attention is by mentioning a problem to them. You can state a problem that you feel or know your subscribers experience and promise to provide a solution to it.
4) Show readers a way
If you want to compel readers to read your hook and ultimately your email, try to show them a way. Put a solution to a problem or their worry in the hook line.
For example, if you are a health professional and you know many of your subscribers are diabetes patients, plus you have an advice to give to them. Do that with the right email, right hook. Structure your hook in such a way that shows to your readers that yes your email contains a solution to their problems.
5) Relevant
The most important thing you should take care of is that your email hook should be relevant and related to what your email talks about.
It should make a direct impact on the reader’s mind that, okay ! That is what the email is about. Relevancy is highly important as if the subject is not relevant to the body, it makes no sense to read.
Advantages of having an email hook
- Professional
The first and foremost advantage of using an email hook is that it makes your email look professional. Take a look at any email and study it. You would find that without any hook the email looks a bit empty. But, as soon as you add an email hook, your email automatically looks high quality.
- Complete
An email hook makes the email complete. Without a proper hook the email is incomplete. You can find the difference by removing the hook from any email. You would notice that a proper hook increases the value of an email and without any hook line the email looks pointless.
- Structured
Another advantage of having a hook to your email is that it would make your email look structured. As it is an important part of the email, without it the mail would lose its shine.
- Primary
A hook to an email is primary. It is one of the most important things to have in an email. Hooks increase the value of an email. They are primary as without them the email would result in nothing. To make an email a converting email, it is necessary to have a hook in it.
Converting not just in terms of sale, but also brand value, image and trust too.
- Persuasive
A good hook would persuade readers to read the email fully. Without any hook this persuasion to read the email completely is gone. The hook line is like a summary line to the email. It summarizes what an email has for its readers. But, if this hook is absent, many readers would not read the email even half.
9 email hooks to lure your target audience
So finally, it is the time when we tell you about 9 different email hooks, rather the type of email hooks that you can use in your emails to lure your target audience.
1) Excited hooks
One of the popular hooks that you can start your email with, could be an exciting kind of hook. You can show your excitement to your subscribers. This you can use at the time of a new product or service launch or announcement of a new offer.
You can increase the excitement level and curiosity level of your subscribers and try to get their attention on your email by using this type of hook.
Example –
- “Yay ! Our most awaited product is here. It’s been waiting to see you !”
- “Finally, we made what you wanted. A complete…”
2) Emotional hooks
These types of hooks are one of the most used email hooks overall. Emotional hooks are unique and they attract reader’s attention easily. Emotional hooks connect on a personal level to the readers and they tend to open and read the email to find out the details in it.
Example –
We have come a long way, we have to go more and you are our part. See how ?”
3) Spooky hooks
Spooky email hooks are again the type of email hooks that are unique. They can be used in particular types of emails to grab the attention of the subscribers.
Example –
“Its scary how we are growing at this | Check our latest features”
4) Questioning hooks
These particular hooks increase the curiosity of the readers. When you ask a question, a reader tends to find an answer. And to look for the answer, they would have to read the email to find it.
Example –
- “Ever thought of achieving higher grades with smart work ?”
5) Lyrical hooks
Lyrical hooks are getting popular nowadays. Many brands have started using lyrical hooks to grab the attention of young subscribers to their emails. For a change it is always good to try out new things.
This is an interesting way of engaging with your audience. Also this will show your brand as modern and up-to-date.
Example –
“We make our platform up-to-date only for your sake”
6) Informational hooks
You can also try out using informational hooks in your email. These hooks are related to your email only. But, it provides a piece of information to readers. These can be used when you, through an email, are conveying information to your readers.
Example –
“Here is why we don’t do paid SEO promotions on our website”
7) Interesting hooks
You can word-play and try out with different different email hooks for each and every email that you send to your readers.
Example –
“Like on the heart emoji and win a discount upto 50% in your favorite food item”
8) Modern/trendy hooks
To show that you also follow Gen Z culture or that your brand is modern and not restrictive to old, traditional ways, you can use modern and trendy email hook lines.
These will attract more and more audiences, definately to you.
Example –
“Federal Band again increased the interest rates, but our rates still remain the same | Check updated list”
9) Creative hooks
You can always create creative hooks and use them in your emails. Once you start sending emails, it would surely not be the one and only. You will in future send more and more emails. Just try out different hooks, create your own, personalize them and use them in your emails.
Example –
“We love nature and see how you’d love our products after seeing this”
You might also like to read: Email Retargeting: Reach Your Audience and Grow Sales
Conclusion
As now you know the importance of having correct email hooks in your email, we hope that you’d succeed in your campaign or if you wanted to send a single email, then too. But, try creating an email marketing campaign. It’d help you reach out to new customers and also enhance your subscriber base.
Try out Vonza today for your latest email marketing campaign.