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7 min read |
Email marketing, today, has achieved the usability level in the world markets that no one could ever have imagined. Whether small businesses or multi-national companies all have been regularly setting up and developing their email marketing campaigns time-to-time. They know much value a properly written email has.
Email marketing has become an essential form of marketing for all kinds of businesses. It is fast, safe, cheap and flexible. Also it creates opportunities for businesses to generate more revenue by reaching out to more and more customers online.
It is relatively cheaper than other forms of paid marketing. Smart entrepreneurs worldwide are using emails to increase brand trust among their audience. They send highly personalized and quality-driven emails to lure their customers.
Also as a form of communication, emails have reached their highest point, though there is much more growth for it, but comparing various the decade with this, it is already so high.
Now, we shall have a look at a few details of email retargeting and also few ideas to start with your campaign.
What is email retargeting
Email retargeting is a way of re-engaging with clients through email campaigns. Email retargeting involves creation of different email otherwise ad campaigns that are reach out to subscribers through email. Subscribers are the persons who have agreed to receive the emails of a particular business at their email account.
Email retargeting is an effective way of actively interacting with potential audiences and turning them into buyers.
How does email retargeting works
Email marketing has grown so popular in recent times because of its effectiveness and flexibility. It is the same as how marketing was done for years, the only difference being now – it is done through emails.
A business has its own email subscribers list which they try to keep on expanding to reach more and more people. An ad email is then sent to each and every one present in the list. This may include a series of emails sent to the subscribers.
Subscribers receive highly targeted ad emails with a great copy and a call-to-action tag. The emails are sent to turn subscribers into buyers, i.e, persuade them to buy the product or a service of the business.
Why you should start email retargeting
1) Advertise your products
One of the key benefits of email retargeting is that through emails you can easily advertise for your products and services.
And even emails are written only for the purpose of advertisement.
2) Re-engage with your audience
Email retargeting gives an opportunity of re-engaging with your audience and customers.
If you’ve not been actively interacting with your customers, try starting with an email campaign.
Many of the big names in the industry and most of the players use emails to communicate with their customers. Their email sending streak is constantly maintained as it gives them an edge over their competitors.
3) Drive more sales
Email marketing campaigns can hep you drive more sales.
An email for your new product, new offer or anything regarding the product would let your audience have the information about it.
If they need it or if the product or the offer interests them, you could certainly go and buy the same.
4) High ROI
Email retargeting yields high ROI (return on investment). You can yourself note the difference email retargeting makes on the sales and investment you have done.
It effectively increases the ROI by driving out more sales and increasing the profit.
As your email goes to more and more people, an increased number of views to your email would double the chances of you getting more sales. And as email marketing is not that hefty it certainly means high ROI for you.
5) Enlarge subscriber base
Email campaigns not only increase sales but it also help in increasing the subscription list of your business.
Email campaigns involve a series of steps and it works integratedly with other marketing campaigns.
If the campaign is successful, you would reach out to more people who’d subscribe to your emails.
6) Building trust and brand image
If you’re regular on sending emails to your customers, you are developing trust for your brand in them. Even if most of the people see it from the outside only, they still would remember your name in their mind.
If your email is interesting they might even read it full, if the copy is great, if the product or the offer is great, they would buy the product.
Challenges to email retargeting
- Frequent emails
Frequent emails means how often you send emails to your audience. If the number of emails you send to your clients daily is too high, they would get frustrated by your emails. This isn’t good for your brand and you, as you’d lose potential customers just because of an extra email.
- Balanced delivery rate
Balanced delivery rate means that neither you should send more emails to your subscriber nor less in number, the number of emails that you send should be balanced. It should not overburden the subscribers and also not divert them from your brand.
- Personalized emails
Personalized emails always work. When you add that sense of personalization to emails, your subscribers would get connected to them. They would read your emails with more interest and heart.
- Advanced copy
Using high quality copy while writing ad emails is the most important factor to keep in mind. A high quality copy increases the chances of the product or service being bought.
- Subscriber retention
Subscriber retention means how many of your existing subscribers can you retain after you are done with your email campaign. Whether the number of your subscribers increases, decreases or remains the same.
If the number increases you were in the right direction and your campaign got successful at some points.
Ideas for email retargeting campaign
1) Brand details
If you are doing an email campaign for the first time, you can tell your subscribers about who you are as a brand, your objectives and growth plans. What is your product line and what all services do you offer.
You can also start with a basic introduction of yourself.
2) Product description
Through email retargeting you can provide your customers with a description of your products. This includes all the basic details about your products, its usability, how many people use and recommend it, instructions to use the product.
You can also add information about the quantity and quality of your product. Just make sure to keep it simple and crisp. If your email is like a letter, it would lose its shine among the subscribers.
3) A new offer
You can use email retargeting to make your subscriber aware about any upcoming or ongoing offer regarding the product. You can also make them awake of any sale or any discount by an email.
Even these types of emails are likely to increase sales. When people are in need of something and you offer them at a discount or at an offer, they will surely buy that. Just make sure you are offering the right thing at the right time.
4) Introduction of a new product
When you are about to launch a new product or have already launched it, you can communicate it to your email subscriber. Certainly they can be the first ones to buy the product.
5) Any other relevant information
You can use emails to share any other information that you feel is necessary to share to your customers. It could be anything that is relevant and is not out of topic.
When you do this, firstly it makes the customers aware about the change or the update, secondly, it puts a good impression in the minds of your customers that you actually care for them and are trying to constantly be in touch with them.
Conclusion
So, got all the important information about email retargeting and campaigning ? We feel now you are ready for your own email retargeting campaign.
If yes, you can consider Vonza for your email campaigning. It is a great platform that offers great marketing functionalities. Do check it out.