Buying guide

The Best Form Builders in 2026, Compared From Their Own Pricing Pages

By Uyi Abraham, Founder and CEO, VonzaLast reviewed 7 November 2026Vendor pages read on 7 November 2026

The best form builder depends on what the form has to do. Typeform suits polished, conversational forms and quizzes, from $28 a month billed yearly. Jotform suits teams that want a ready-made form for everything and payments with no extra Jotform transaction fee, from $34 a month billed yearly. Tally and Fillout have the roomiest free plans, and Google Forms and Microsoft Forms come with the office suite you may already pay for. Paperform suits payment forms that read like a web page with no cut of sales, Zoho Forms suits teams on Zoho and scored quizzes, Formstack and Cognito Forms suit teams with many entries and workflows, and WPForms suits a WordPress site. Vonza suits creators and small businesses who want each form to take the payment, create the contact and start the follow-up in the same account that sells their courses, products and bookings.

A form builder makes the forms that collect what your business runs on: contact details and leads, registrations, applications, quiz answers, orders and payments, without writing code. Twelve builders are compared here: eleven competitors and Vonza, which publishes this guide. The table gives each one’s lowest paid price, free plan limits, fee on payments and four features exactly as its own page stated them on 7 November 2026.

This guide replaces our older roundup of form builders for online stores. That post named tools without prices; every figure below is read fresh from each vendor’s own page, and the point it made still stands: a form that feeds your contacts, emails and checkout saves you copying answers from one tool to the next.

At a glance

Each competitor row is what its own pricing page stated on 7 November 2026. “Not stated” means the page did not mention it.

12 platforms compared on lowest paid price, free plan limits, fee on payments, AI form generation, logic, quizzes, branding removal, as read on 2026-11-07
Platform	Lowest paid price	Free plan limits	Fee on payments	AI form generation	Logic	Quizzes	Branding removal
Vonza	$99/mo	14-day free trial on every plan	Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page).	Yes: Vonza AI writes the questions, picks the blocks and styles the form (uses AI credits)	Show, hide or require questions, skip to a page, end early, set values and calculate	Quiz mode with points, a pass mark, the score and the right answers after submit	Remove the “Made with Vonza” badge on eligible plans
Typeform	Basic $28 a month billed yearly, or $39 monthly (100 responses a month); Plus $56 or $79	Free plan with “a limited number of responses per month”; the number is not published	Not published; payments through Stripe	Yes: “AI-powered form creation” from Basic	Conditional logic from Basic	Knowledge and outcome quizzes with scores	From Plus
Jotform	Bronze $34 a month billed yearly, or $39 monthly	Free Starter plan: 5 forms, 100 submissions a month, 10 payment submissions a month, 100 MB	No additional Jotform transaction fee	Yes: “AI Form Builder: Create online forms with simple prompts”	Conditional logic	Quiz card forms, one question at a time	On any paid plan
Google Forms	Part of Google Workspace, from Business Starter at $7.00 per user a month on monthly billing	Not stated on the pages we read	Not stated; payments are not mentioned	Not stated	Yes: logic shows questions based on earlier answers	Yes: quizzes to test knowledge	Not stated
Microsoft Forms	Included in Microsoft 365 Business Standard, $14.00 per user a month paid yearly	“Try for free”: a one-month trial of Business Standard; free plan limits not stated	Not stated; payments are not mentioned	“Built-in AI and smart recommendations”; generating a form from a prompt not stated	Branching questions	Yes: quizzes, with answers exported to Excel	Not stated
Tally	Pro $24 a month on monthly billing	Free plan: unlimited forms and submissions within fair use; 10 MB per uploaded file	Not published; payments through Stripe	Yes: Tally AI generates, edits and fixes forms in plain language	Conditional logic and calculations on the free plan	Trivia and personality quiz templates; no quiz mode named	From Pro
Fillout	Starter $15 a month billed annually ($180 a year); monthly price not readable	Free plan: unlimited forms and seats, 1,000 responses a month, 20 MB per file	Not stated	Yes: an AI Form Builder and an AI Quiz Maker	Conditional logic on the free plan	Calculations and scoring on the free plan	All branding removed from Pro; Starter shows light branding
Paperform	Pro $49 a month billed annually; monthly price not readable	Free plan: 30 submissions a month, 3 signed documents a month, Paperform badge always shown	No transaction fees and no cut of what you sell	Yes: describe the form in natural language and AI generates it	Conditional logic	Yes: scores from answer values, “perfect for quizzes”	From Pro
Formstack	Forms $83 a month paid annually, or $99 monthly (1 user, 25 forms)	No free plan; a 14-day free trial of Forms	Not stated	Not stated (its AI generates documents)	Not stated	Not stated	Not stated
Cognito Forms	Pro $24 a month as its plan card prints it; the billing term of each figure is not clear on the page	Free Individual plan: 1 user, 100 entries a month, payments, Cognito Forms branding	Not published; payments through Cognito Pay	Not stated	Not stated	Survey and quiz forms named; scoring not stated	From Pro
Zoho Forms	Basic US$10 a month billed annually; monthly price not readable	Free plan: 3 forms, 500 submissions a month, 10 payment submissions, 200 MB	Not stated	Yes: AI Forms from a prompt (AI credits)	Conditional rules	Quiz forms with answer keys, scoring and a timer	The “Powered by Zoho” footer goes on any paid plan
WPForms	Basic $49.50 for the first year (normally $99.00), billed yearly	A free version exists; its limits are not stated on the pricing page	3% on the free version or an inactive licence; zero WPForms fees on Pro	Yes: WPForms AI builds whole forms from a chat	Smart conditional logic	Graded, personality and weighted quizzes	Not stated

Vonza publishes this guide and sells one of the platforms in it. Every competitor figure is quoted from that vendor’s own page, read on the date shown and saved so it can be checked, and Vonza’s own price is its live price from the pricing page. There are no affiliate links.

The twelve form builders, one by one

1. Vonza
Publisher
Best for: Creators, coaches and small businesses who want each form to take payment, create the CRM contact and start the follow-up in the account that also sells their courses, products and bookings
The new Vonza Forms builds a form from a one-sentence description with Vonza AI, from one of 61 templates in 12 categories, or from scratch with more than 40 question and content blocks, including matrix, ranking, signature, calculated and repeating fields. A form can ask one question at a time, score a quiz, and take one-time, subscription, installment or pay-what-you-want payments by card, Apple Pay, Google Pay, Klarna (through Stripe), PayPal for one-time payments and Paystack for Nigerian naira, with up to 5 add-ons at checkout. Every respondent who leaves an email becomes a CRM contact, tagged and ready for an automation that enrols them in a course or starts an email sequence.
Vonza is the publisher of this guide. Vonza Forms is part of the Vonza platform rather than a standalone form tool, and it connects to other apps through webhooks to Zapier, Make or your own server rather than native Zapier, Google Sheets or Slack apps. AI generation uses AI credits, and installment and flexible prices need an eligible plan.
Lowest paid price
$99/mo on the lowest plan, live from the pricing page
Free plan limits
14-day free trial on every plan
Fee on payments
Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page).
AI form generation
Yes: Vonza AI writes the questions, picks the blocks and styles the form (uses AI credits)
Logic
Show, hide or require questions, skip to a page, end early, set values and calculate
Quizzes
Quiz mode with points, a pass mark, the score and the right answers after submit
Branding removal
Remove the “Made with Vonza” badge on eligible plans
Source:vonza.com/pricinglive price; feature facts from the Vonza product pages.Vonza Forms the AI form builder the 61 form templates payment forms the quiz maker Vonza vs Typeform
Start 14 Day Free Trial
2. Typeform
Best for: Polished conversational forms, surveys and quizzes
Typeform’s plans list AI-powered form creation, conditional logic and webhooks on Basic, scored knowledge and outcome quizzes, a signature question, Stripe payment questions, multi-language forms and more than 500 integrations through Zapier, with an unlimited number of forms.
Every plan is metered by responses: Basic includes 100 a month, Plus 1,000 and Business 10,000. Removing the Typeform branding needs Plus, and the free plan’s response limit is not stated on Typeform’s own pages.
Lowest paid price
Basic $28 a month billed yearly, or $39 monthly (100 responses a month); Plus $56 or $79
Free plan limits
Free plan with “a limited number of responses per month”; the number is not published
Fee on payments
Not published; payments through Stripe
AI form generation
Yes: “AI-powered form creation” from Basic
Logic
Conditional logic from Basic
Quizzes
Knowledge and outcome quizzes with scores
Branding removal
From Plus
Source:typeform.comread on 7 November 2026.Typeform Alternatives
3. Jotform
Best for: A template for almost any form, payments with no extra Jotform fee, and HIPAA features on its top plans
Jotform’s templates page lists more than 20,000 form templates, and its payments page says it never charges extra transaction fees for payments or donations through your forms. Its products include an AI form builder, conditional logic, card forms for quizzes and Jotform Sign for e-signed documents.
Every plan caps forms and submissions: Bronze allows 25 forms and 1,000 submissions a month, and payment submissions are counted separately. Free forms and signed documents carry Jotform branding, and HIPAA-enabled features start on Gold.
Lowest paid price
Bronze $34 a month billed yearly, or $39 monthly
Free plan limits
Free Starter plan: 5 forms, 100 submissions a month, 10 payment submissions a month, 100 MB
Fee on payments
No additional Jotform transaction fee
AI form generation
Yes: “AI Form Builder: Create online forms with simple prompts”
Logic
Conditional logic
Quizzes
Quiz card forms, one question at a time
Branding removal
On any paid plan
Source:jotform.comread on 7 November 2026.Jotform Alternatives
4. Google Forms
Best for: Quick surveys and quizzes for teams that already work in Google Workspace
Google’s Forms page lists premade templates, logic that shows relevant questions based on previous answers, quizzes to test knowledge, and themes in your organisation’s colours, images and fonts.
The Workspace pricing page does not list Forms by plan, and neither page we read mentions taking payments, generating a form with AI or removing branding. Free personal use is not stated on them either.
Lowest paid price
Part of Google Workspace, from Business Starter at $7.00 per user a month on monthly billing
Free plan limits
Not stated on the pages we read
Fee on payments
Not stated; payments are not mentioned
AI form generation
Not stated
Logic
Yes: logic shows questions based on earlier answers
Quizzes
Yes: quizzes to test knowledge
Branding removal
Not stated
Source:workspace.google.comread on 7 November 2026.Google Forms Alternatives
5. Microsoft Forms
Best for: Surveys and quizzes for schools and teams on Microsoft 365
Microsoft Forms creates surveys and quizzes in minutes, with branching questions, videos inside quiz questions and answers exported to Excel, and it works from any web browser on any device.
It comes as one of the apps in a Microsoft 365 business plan rather than on its own, and the pages we read do not mention payments, file-upload limits or removing branding.
Lowest paid price
Included in Microsoft 365 Business Standard, $14.00 per user a month paid yearly
Free plan limits
“Try for free”: a one-month trial of Business Standard; free plan limits not stated
Fee on payments
Not stated; payments are not mentioned
AI form generation
“Built-in AI and smart recommendations”; generating a form from a prompt not stated
Logic
Branching questions
Quizzes
Yes: quizzes, with answers exported to Excel
Branding removal
Not stated
Source:microsoft.comread on 7 November 2026.
6. Tally
Best for: A free plan with unlimited forms and submissions, written like a document
Tally’s free plan includes collecting payments, signatures and file uploads, conditional logic and calculations, multi-page forms, webhooks and integrations with Zapier, Make, Notion, Airtable and Google Sheets.
Removing the Tally branding, custom domains and uploads above 10 MB need Pro. The free plan’s unlimited use is subject to Tally’s fair usage guidelines, and yearly prices were not readable.
Lowest paid price
Pro $24 a month on monthly billing
Free plan limits
Free plan: unlimited forms and submissions within fair use; 10 MB per uploaded file
Fee on payments
Not published; payments through Stripe
AI form generation
Yes: Tally AI generates, edits and fixes forms in plain language
Logic
Conditional logic and calculations on the free plan
Quizzes
Trivia and personality quiz templates; no quiz mode named
Branding removal
From Pro
Source:tally.soread on 7 November 2026.
7. Fillout
Best for: A generous free plan with payments, logic and scoring, connected to the tools you already use
Fillout’s free plan already includes multi-page forms, payments, conditional logic, unlimited file uploads, and calculations and scoring for quizzes, with integrations such as Airtable, Google Sheets, Notion and HubSpot.
The free plan shows a Fillout badge, Starter light branding, and only Pro at $40 a month billed annually removes it. Signatures start on Starter, a custom domain on Business, and the fee on payments is not stated.
Lowest paid price
Starter $15 a month billed annually ($180 a year); monthly price not readable
Free plan limits
Free plan: unlimited forms and seats, 1,000 responses a month, 20 MB per file
Fee on payments
Not stated
AI form generation
Yes: an AI Form Builder and an AI Quiz Maker
Logic
Conditional logic on the free plan
Quizzes
Calculations and scoring on the free plan
Branding removal
All branding removed from Pro; Starter shows light branding
Source:fillout.comread on 7 November 2026.
8. Paperform
Best for: Forms that read like a web page, with payments on every plan and no cut of sales
Paperform takes payments on every plan through Stripe, Square, Braintree and PayPal Business, and says it charges no transaction fees. It lists more than 30,000 form templates, calculations and scoring for quizzes, conditional logic and AI form creation.
The free plan allows 30 submissions a month with a badge that cannot be turned off, a custom domain costs $20 a month on top of Pro, and Paperform says it is not HIPAA compliant yet.
Lowest paid price
Pro $49 a month billed annually; monthly price not readable
Free plan limits
Free plan: 30 submissions a month, 3 signed documents a month, Paperform badge always shown
Fee on payments
No transaction fees and no cut of what you sell
AI form generation
Yes: describe the form in natural language and AI generates it
Logic
Conditional logic
Quizzes
Yes: scores from answer values, “perfect for quizzes”
Branding removal
From Pro
Source:paperform.coread on 7 November 2026.
9. Formstack
Best for: Organisations with data-collection workflows, documents and e-signatures to run together
Formstack sells forms on their own or in a suite with documents and unlimited e-signatures, with more than 300 integrations and a HIPAA add-on.
There is no free plan, Forms allows 1,000 submissions per form, and its pricing page does not state logic, quizzes, AI form generation, branding removal or a fee on payments.
Lowest paid price
Forms $83 a month paid annually, or $99 monthly (1 user, 25 forms)
Free plan limits
No free plan; a 14-day free trial of Forms
Fee on payments
Not stated
AI form generation
Not stated (its AI generates documents)
Logic
Not stated
Quizzes
Not stated
Branding removal
Not stated
Source:formstack.comread on 7 November 2026.
10. Cognito Forms
Best for: Unlimited forms with payments on every plan, priced by entries
Cognito Forms allows unlimited forms and payments on every plan, adds electronic signatures and save-and-resume on Pro, workflows, approvals and a client portal on Team, and HIPAA compliance on Enterprise.
Plans are metered by entries: 100 a month free and 2,000 on Pro. Its pricing page shows two toggle blocks whose figures we could not map to monthly or annual billing with confidence.
Lowest paid price
Pro $24 a month as its plan card prints it; the billing term of each figure is not clear on the page
Free plan limits
Free Individual plan: 1 user, 100 entries a month, payments, Cognito Forms branding
Fee on payments
Not published; payments through Cognito Pay
AI form generation
Not stated
Logic
Not stated
Quizzes
Survey and quiz forms named; scoring not stated
Branding removal
From Pro
Source:cognitoforms.comread on 7 November 2026.
11. Zoho Forms
Best for: Teams already on Zoho, and quizzes with answer keys, scoring and a timer
Zoho Forms connects to Stripe, PayPal, Square, Paystack and other gateways, to Zoho CRM and the other Zoho apps, and to Google Sheets and Zapier. Its paid plans add branding and custom themes, and Premium adds HIPAA compliance.
The free plan caps forms at 3 and payment submissions at 10, and AI features run on AI credits. The fee on payments is not stated.
Lowest paid price
Basic US$10 a month billed annually; monthly price not readable
Free plan limits
Free plan: 3 forms, 500 submissions a month, 10 payment submissions, 200 MB
Fee on payments
Not stated
AI form generation
Yes: AI Forms from a prompt (AI credits)
Logic
Conditional rules
Quizzes
Quiz forms with answer keys, scoring and a timer
Branding removal
The “Powered by Zoho” footer goes on any paid plan
Source:zoho.comread on 7 November 2026.
12. WPForms
Best for: Forms that live inside your own WordPress site, with no submission limits
WPForms is a WordPress plugin with no submission limits and no per-response fees. Its plans list AI form creation, smart conditional logic, graded, personality and weighted quizzes, digital signatures, calculations and file uploads.
It needs a WordPress site you run yourself, and the sale prices are for the first year. On the free version or an inactive licence WPForms takes a 3% platform fee on every transaction.
Lowest paid price
Basic $49.50 for the first year (normally $99.00), billed yearly
Free plan limits
A free version exists; its limits are not stated on the pricing page
Fee on payments
3% on the free version or an inactive licence; zero WPForms fees on Pro
AI form generation
Yes: WPForms AI builds whole forms from a chat
Logic
Smart conditional logic
Quizzes
Graded, personality and weighted quizzes
Branding removal
Not stated
Source:wpforms.comread on 7 November 2026.

How to choose a form builder

Start with what happens after someone presses submit: who gets the answers, and what should happen next. Then check these, in this order.

What the free plan really allows: Free plans are capped by forms, responses a month or payment submissions. Count how many responses you expect in a busy month, not a quiet one.
Payments, and what they cost: If the form sells, check which payment providers it supports, whether it takes recurring or installment payments, and whether the builder adds its own fee on top of the provider’s.
Logic and calculations: Showing or skipping questions based on earlier answers keeps forms short. Calculations add up an order total or a quiz score without a spreadsheet.
Quizzes and scoring: For a lead quiz or a knowledge check, look for points per answer, a pass mark and a result screen that changes with the score.
AI and templates: An AI builder or a template close to your use case gets a first draft live in minutes. Check whether AI generation costs extra credits.
Your brand on the form: Removing the builder’s own badge is a paid feature on almost every tool. Check which plan removes it and whether you can add your logo, fonts and colours.
Where the answers go: A respondent who becomes a contact, gets a confirmation email and lands in the right follow-up saves copying answers by hand. Check the native integrations, or webhooks to Zapier or Make.

How we chose

Every competitor figure comes from the vendor’s own pricing or product page, read on 2026-11-07 and saved as plain text; nothing comes from review sites, listicles or memory.
The twelve cover the main ways people build forms: conversational (Typeform), template-led (Jotform), inside an office suite (Google Forms, Microsoft Forms), free-first (Tally, Fillout), page-style with payments (Paperform), workflow-heavy (Formstack, Cognito Forms), inside a business suite (Zoho Forms), and on WordPress (WPForms). Wufoo, Formsite and Formbakery, named in our older roundup, are left out to keep the guide to twelve.
“Not stated” means the page did not mention it, not that the tool lacks it; “not published” means the page gave no figure. Where a page showed only one billing option, the other is marked as not readable.
Vonza is the publisher and appears first with its live price; its row is written from its own product, and no competitor is scored or ranked.

Questions

Answered from the pages we read, with the date we read them.

The one that fits what your form has to do. For conversational forms and quizzes, Typeform (from $28 a month billed yearly). For a template for everything and payments with no extra Jotform fee, Jotform (from $34 a month billed yearly). For a roomy free plan, Tally or Fillout. For forms inside an office suite you already pay for, Google Forms or Microsoft Forms; for a WordPress site, WPForms. Vonza suits creators and small businesses who want the form, the payment and the follow-up in the account that sells their courses, products and bookings.

On the vendors’ own pages, Tally’s free plan allows unlimited forms and submissions within fair use, Fillout’s 1,000 responses a month, Zoho Forms’ 500 a month on 3 forms, Jotform’s 100 a month on 5 forms, Cognito Forms’ 100 entries a month and Paperform’s 30 submissions a month. Typeform has a free plan with a limit it does not publish, and Formstack has a 14-day trial instead. Vonza offers a 14-day free trial on every plan.

Jotform says it charges no additional transaction fee, and Paperform says it takes no cut of what you sell. WPForms takes 3% on its free version or an inactive licence and none on Pro. Typeform, Tally, Fillout, Formstack, Cognito Forms and Zoho Forms do not publish a fee on their pricing pages, and your payment provider charges its own processing fee on every builder. Vonza lists its platform fee per transaction by plan on its pricing page.

Typeform, Jotform, Tally, Fillout, Paperform, Zoho Forms and WPForms all state AI form creation on their own pages, and Microsoft Forms mentions built-in AI recommendations. In Vonza Forms you describe the form in a sentence and Vonza AI writes the questions, picks the blocks and styles it, using AI credits.

Typeform has knowledge and outcome quizzes with scores, Zoho Forms quizzes with answer keys, scoring and a timer, WPForms graded, personality and weighted quizzes, and Fillout and Paperform scoring through calculations. Google Forms and Microsoft Forms make quick knowledge quizzes. Vonza’s Quiz mode gives points per answer, a pass mark, and shows the score and the right answers after submit.

Yes, on a paid plan of most builders: Jotform, Zoho Forms and Cognito Forms on their paid plans, Typeform from Plus, Tally and Paperform from Pro, and Fillout fully from Pro. Paperform’s free badge cannot be turned off. In Vonza Forms you can remove the “Made with Vonza” badge on eligible plans.

A standalone builder is enough when a form only collects answers and you connect it to other tools yourself. If the form sells a course, a booking or a membership, a platform where the form, the checkout, the contact and the follow-up email live together saves the connecting. That is the case for Vonza Forms, where every respondent who leaves an email becomes a CRM contact.