Digital product · Sell online with Vonza

Sell Presets and LUTs Online

Presets and LUTs are the fastest digital products to deliver: a handful of small files that change how a photo or a video looks. On Vonza a preset pack is a Digital product, sold from your store, a checkout page or your link in bio, and delivered through private links that expire the moment someone pays.

See the product page

Included in every Vonza plan, 14-day free trial.

What people sell as presets

Photographers sell the look their followers keep asking about: a Lightroom preset pack for desktop and mobile, a set of LUTs for video editors, a Capture One style pack, Photoshop actions, Procreate brushes. The packs that sell are tied to a look people can picture, moody film, bright and airy, warm travel, and to a use, weddings, newborns, food, street. Many sellers start with one free preset to build a following and sell the full pack to it.

A preset buyer expects the right file for their software, DNG or XMP for Lightroom, CUBE for LUTs, a before-and-after that shows exactly what the look does, and an install guide for mobile, where most of them edit. They also expect a download they can repeat when they change phones, and a store they can trust not to leak the files they paid for.

What sells

Lightroom desktop and mobile preset packs
LUT packs for video editors
Capture One styles and Photoshop actions
Procreate brush sets
Film-emulation and seasonal looks
Install guides and editing tutorials

What buyers expect

DNG, XMP or CUBE files for their software
Before-and-after examples
A mobile install guide
A re-download when they change devices

How Vonza delivers presets

A preset pack is small files and a tutorial, and the Digital product keeps them private and delivers them at once.

Every file type a pack needs
Upload the DNG and XMP presets, the CUBE files, a PDF install guide and an MP4 tutorial on one Digital product, as single files or a ZIP. Images, video, audio, ZIP and documents are all accepted, up to your plan’s file size and never over 5 GB.
Private links that expire
Each click on Download creates a private link that lasts 15 minutes; the files are never on a public address. A leaked link is dead within the quarter hour.
Download limits
Buyers get 100 downloads by default. Lower it, raise it or set links to expire after a number of days in your store’s Downloads settings.
Before-and-after on the page
Use the product photos and the highlights with pictures for before-and-after pairs, and a promo video from your Cloud library for a short edit-along.
Bundles for the full collection
Sell each pack on its own and the whole collection as a Bundle of 2 to 20 products at one price; buyers see what they save.
Buyers keep them in one place
Every pack a buyer has bought sits in their Vonza account, with the download on the thank-you page and the receipt. Resend from the order if someone asks.

Pricing options that fit presets

Preset packs are impulse buys with a long tail, so the pricing kinds that matter are the ones that build a following and raise the order.

One-time
One price per pack.
A free preset to build the following
Price one preset at Free. The “Get it free” button collects the email and tags the contact with the product’s name; the full pack follows in your emails.
Pay what you want
For a single look, set a low minimum and let fans pay more.
Compare-at and seasonal sales
Show the regular price struck through and run a sale between a start and an end date for the holiday season or a launch.
Subscription for a monthly look
A monthly preset drop can be a Subscription, charged weekly, monthly or yearly, with optional free-trial days.

Bump: the mobile version or the LUTs

If the pack is for desktop, bump the mobile DNG version; if it is photo presets, bump the matching LUT pack for video. The bump is one tick box under the buy buttons and at checkout, charged in the same payment. After payment a one-click offer can propose the full collection, charged to the card just used within 15 minutes.

How to start selling presets on Vonza

Three ways to write the product page, none of them starting from a blank screen for long.

01
Blank
Choose Digital, name the pack and upload the preset files and the install guide.
02
A template from Presets, fonts & design
Start from a finished page in the Presets, fonts & design category, one of 18 with over 100 templates, written for exactly this kind of product.
03
Vonza AI
Upload a before-and-after and describe the look. Vonza AI writes the title, description and highlights and opens the page in the editor. It uses AI credits.

Where to sell presets

Preset buyers come from the photo they just saw, so the buy button belongs where the photo is.

Your store
A page per pack with a collection per look, “Film”, “Bright”, “Travel”, and a cart for buyers taking two packs.
A checkout page
A one-product payment page for the pack, with its own link for a YouTube description.
Your link in bio
A buy button on your link-in-bio page, where followers from Instagram land after seeing the edit.
A lead-magnet funnel
The free preset first, then the full pack offered on the thank-you page.

What your product page looks like

A preset page is before-and-after first: the pairs in the photos, the software and file types in the highlights, the install steps in the details, and the buy buttons with the mobile-version bump beneath them.

1Photos with zoom and a promo video from your Cloud library
2The price, with any compare-at price struck through
3Highlights with pictures and details sections
4Add to cart, Buy now or Get it free
5One order bump beneath the buttons
6Its own URL, page title and meta description

More things to sell on Vonza

Everything you can sell on Vonza

Sell Ebooks Online from Your Own Store
A PDF, an EPUB or both, delivered the moment someone pays, with a launch price that ends on its own.
Sell Printables Online with Instant Delivery
Wall art, planner pages, worksheets and party kits as a PDF or ZIP, with every page size in one purchase.
Sell Templates Online: Canva, Notion and More
Canva, Notion, Figma, resume and slide templates, as a file or a private link revealed after payment.

Questions about selling presets

About selling presets on Vonza

Any file: DNG and XMP for Lightroom, CUBE for LUTs, Capture One styles, Photoshop actions, Procreate brushes. A Digital product accepts images, video, audio, documents and ZIP files up to your plan’s file size, never over 5 GB.

Add a PDF guide and an MP4 video as files on the same product, or put a link to the video in the product’s content. Buyers get everything on the thank-you page.

The files are never public. Each download uses a private link that lasts 15 minutes, and each buyer has a download limit, 100 by default, which you can lower in your store’s Downloads settings.

Yes. Price a Digital product at Free; the page shows “Get it free”, the visitor leaves an email and becomes a contact tagged with the product’s name.

Yes. Sell them as separate products and as a Bundle of both at one price, or offer the mobile version as an order bump under the desktop pack’s buy buttons.

Yes. Put a buy button for the pack on your Vonza link-in-bio page, or share the product’s own link, and buyers pay through your connected Stripe, PayPal or Paystack account.

Yes. Insights shows views, paid orders, revenue after refunds, conversion and traffic sources for 7, 30 or 90 days, with a Top products list and a Sources breakdown of campaign, search, social, email and direct.