Vonza vs Gumroad
Vonza vs Gumroad: which should you sell your digital products on?
Gumroad is the easiest way to sell a first digital product: no monthly fee, a per-sale cut of 10% + $0.50 on direct sales, and Gumroad as merchant of record handling sales tax. Vonza is a store for seven kinds of product, from downloads and licence keys to gift cards and physical goods, inside the account that also runs your courses, community, email, SMS, funnels and bookings, on a monthly plan. Gumroad’s figures below come from its own pricing page, read on 2026-11-05, and its features page, read on 2026-11-14.
Vendor figures read on 2026-11-14 from each vendor’s own pages.
Vonza or Gumroad: the short answer
Gumroad is the specialist storefront. Vonza is the store plus everything that happens around a sale.
Choose Vonza if
- Your downloads are part of a bigger business: courses, a community, email and SMS campaigns, funnels and bookings in the same account.
- You sell more than files: physical goods with stock and shipping, services, bundles, gift cards and licence keys from one store.
- You want every buyer to become a CRM contact, with automations that email, text or send a gift when an order is delivered or a cart is abandoned.
- You would rather pay a monthly plan, with the platform fee set by your plan, than a share of every order.
Choose Gumroad if
- You sell a few digital products and want no monthly cost at all.
- You want Gumroad to be the merchant of record and handle sales tax collection and remittance for you.
- You want Discover marketplace traffic and accept the 30% share on those sales.
- You sell e-books in PDF, ePub and Mobi or audio in lossless quality and want those format choices built in.
Gumroad vs Vonza pricing
Gumroad’s figures as its pricing page stated them on 2026-11-05. Vonza’s price is its live price today.
| Pricing | Vonza | Gumroad |
|---|---|---|
| Lowest monthly price | $99/mo | $0 (no monthly fee) |
| Higher plans | Higher plans and their live prices are on the pricing page | None: one fee-only account |
| Annual billing | Pay monthly, or save up to 30% with annual billing. | Not applicable |
| Transaction fee | Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page). | 10% + $0.50 per direct sale; 30% on sales through Discover; Gumroad takes the payment as merchant of record |
| Free trial | Every plan starts with a 14-day free trial. | Free to start; the fee is the only charge |
| Who takes the payment | Your own Stripe account, PayPal for one-time payments, or Paystack for Nigerian naira; the money lands with you | Gumroad, as merchant of record, then pays you out |
Sources: gumroad.com (gumroad.com/features, with the fees from gumroad.com/pricing as read on 2026-11-05, read on 2026-11-14). A copy of each page as read is kept so the figures can be checked. Vonza’s price is its live price on the day you read this page.
Vonza and Gumroad feature by feature
Gumroad’s column quotes its own pages. “Not listed” means the pages we read did not mention it, not that Gumroad lacks it.
| Area | Vonza | Gumroad |
|---|---|---|
| Product types | Seven kinds: digital downloads, physical goods, services, bundles of 2 to 20 products, gift cards, licence keys and links | Digital products, e-books, courses, tutorials, memberships and subscriptions; licence keys for software; physical products not listed on the pages we read |
| Store and product pages | A store list with search, collections and filters; photo-led product pages with highlights, a promo video, reviews and a countdown; each page with its own URL, title and meta description, on your Vonza subdomain or your own domain, with a “Made with Vonza” badge | A Gumroad profile with product pages; “Already have a site? Link it to ours under a custom domain.” |
| Pricing options | One-time, free, pay what you want, subscription (weekly, monthly or yearly) or instalments, with a compare-at price and a scheduled sale | One-time prices, subscriptions and memberships; “charge more for lossless audio” |
| Checkout and upsells | Classic, one-step or two-step checkout; an order bump at checkout and a one-click offer after payment, charged to the card just used within 15 minutes; coupon codes | Gumroad hosts the checkout and takes the payment as merchant of record; upsells and order bumps not listed on the pages we read |
| Shipping and inventory | Stock per product or variant with low-stock alerts and back-in-stock requests; shipping profiles by country with flat, per-item or weight-banded rates, “free over” thresholds and local pickup | Not listed on the pages we read |
| Digital delivery | Private links that expire; 100 downloads per buyer by default, with a download limit and an access expiry you set; a product can be released over weeks | Files delivered after purchase; buyers can pick PDF, ePub or Mobi for an e-book |
| Gift cards and licence keys | Gift cards with ten designs or your own picture, sent to up to 20 people, keeping their balance across orders; licence keys generated, pasted or imported, one per sale | “Selling software? We can create your license keys”; gift cards not listed |
| Payments and fees | Your own Stripe account (card, Apple Pay, Google Pay, Klarna) or PayPal for one-time payments, or Paystack for Nigerian naira; the Vonza platform fee depends on your plan. | 10% + $0.50 per sale through your profile or direct links; 30% per sale when a new customer finds you through Discover; Gumroad is the merchant of record and handles sales tax |
| Marketing and automations | Facebook, Google, Google Tag Manager and TikTok pixels per product; automations that email, text or send a gift when an order is delivered, a cart is abandoned, stock runs low or a product is bought; every buyer becomes a CRM contact | Email broadcasts, automated workflows and import of an existing email list |
| Courses and community | Courses, community, email and SMS marketing, funnels, forms and appointment scheduling in the same account | Courses and memberships sold as products; a community is not listed |
| Pricing | $99/mo | $0 a month; a fee on every sale |
Where Gumroad is stronger, and where Vonza is
An honest split, from the same pages as the tables.
Gumroad is stronger at
- Starting cost: nothing a month, so an unsold product costs nothing.
- Tax: as merchant of record Gumroad collects and remits sales tax on your sales worldwide.
- Discovery: the Discover marketplace brings new customers, at 30% of those sales.
- Formats: PDF, ePub and Mobi for e-books and a higher price for lossless audio.
Vonza is stronger at
- Range: seven kinds of product, including physical goods with stock and shipping, services, bundles, gift cards and licence keys.
- The sale itself: an order bump at checkout, a one-click offer after payment, coupons, a countdown and a choice of checkout layout.
- What comes after: every buyer becomes a CRM contact, automations follow up, and courses, community, email, SMS and bookings live in the same account.
- Starting points: a blank product, one of over 100 templates in 18 categories, or a page written by Vonza AI from a few words and a photo.
Set up your store on Vonza
There is no Gumroad import, so each product is added again. Templates and Vonza AI keep that short, and nothing is public until you publish.
- Create a product: blank, from one of over 100 templates in 18 categories, or by describing it to Vonza AI with a photo if you have one.
- Upload the files or paste your licence keys, set the price kinds you used on Gumroad, and add an order bump or a one-click offer if you like.
- Choose who takes the payment: your own Stripe account, PayPal for one-time payments, or Paystack for Nigerian naira.
- Publish on your Vonza subdomain or your own domain, and point your Gumroad buyers to the new links.
Vonza vs Gumroad: your questions
Answered from the pages we read, with the date we read them.
Gumroad is better for a first digital product or a small catalogue sold with no fixed cost, and for sellers who want someone else to be the merchant of record. Vonza is better when the store is one part of a creator business: it sells seven kinds of product and sits beside courses, a community, email, SMS, funnels and bookings, with every buyer in your CRM.
At low volume Gumroad costs less: it has no monthly fee and takes 10% + $0.50 of each direct sale and 30% through Discover, as its pricing page stated on 2026-11-05. Vonza charges a monthly plan with a platform fee per transaction that depends on your plan, so it can cost less as sales grow, and the plan covers courses, email, SMS, funnels and scheduling as well as the store. Vonza’s live price is in the table above.
“10% + $0.50 per transaction for all sales through your profile or direct links” and “30% per transaction when new customers find and buy from you through our discover marketplace”, as Gumroad’s pricing page stated on 2026-11-05. There is no monthly charge, and Gumroad is the merchant of record.
No. On Vonza buyers pay through your own connected Stripe account, PayPal for one-time payments, or Paystack for sales in Nigerian naira, and the money lands with you. Vonza does not work out or collect taxes on your sales; you handle that with your accountant or your payment provider. Gumroad takes the payment itself and handles that side for you.
On Vonza, yes: a Physical product tracks stock per variant, uses shipping profiles by country with flat, per-item or weight-banded rates, offers local pickup and lets buyers ask to be told when it is back in stock. Gumroad’s features page does not mention physical products, shipping or inventory.
Yes. Gumroad’s features page says “Selling software? We can create your license keys.” Vonza’s Licence key product generates up to 1,000 keys at a time, or takes keys you paste or import from a CSV of up to 5,000; each buyer gets one key on the thank-you page, the receipt and their downloads page, keys are stored encrypted, and unused keys can be revoked.
Through private links that expire, so the files are never public. Buyers get 100 downloads by default; you can set a download limit and an access expiry in days, and release a product over weeks so Week 1 opens right away and the next a week after purchase. Buyers find every download, licence key and order in their Vonza account.
There is no Gumroad import, so each product is created again on Vonza, blank, from a template or with Vonza AI, and the files uploaded; licence keys can be pasted or imported from a CSV. Vonza’s team moves your courses, communities and calendar for you on eligible annual plans; the free migration page has the details, and you can keep Gumroad running until the new links are live.
Try the Vonza store beside Gumroad
Every plan starts with a free trial, so you can set up one product on Vonza before you move the rest.
