Buying guide

The Best Landing Page Builders in 2026, Compared From Their Own Pages

By Uyi Abraham, Founder and CEO, VonzaLast reviewed 14 November 2026Vendor pages read on 14 November 2026

The best landing page builder depends on what the page is for. Leadpages suits paid-traffic pages with no visitor cap and a Stripe checkout, from $49 a month on its own FAQ figures. Unbounce suits marketers who want unlimited A/B tests from its Experiment plan and whose visitors fit a tier. Instapage suits ad teams that personalise a page per ad group, though its prices could not be read. Carrd is the cheapest one-page site, Kit and Mailchimp build landing pages inside an email tool with a free plan, HubSpot’s free landing pages fill its CRM, and systeme.io gives three funnels for nothing. Swipe Pages and Landingi are page builders with AI and traffic tiers, and ClickFunnels is the funnel builder with pages inside it. Vonza suits creators and small businesses whose landing page is the first step of a funnel that sells their courses, products or bookings from the same account.

A landing page has one job: one offer, one action, no menu to wander off into. Whether the traffic comes from an ad, a search result or a link in your bio, the page decides whether the click becomes a lead or a sale, and nobody wants to spend three days building one by hand. Twelve builders are compared here: eleven competitors and Vonza, which publishes this guide. The table gives each one’s lowest paid price, free plan limits, traffic or page caps and four features exactly as its own page stated them on 14 November 2026.

This guide replaces our older roundup of ten landing page builders. That post named tools without prices and leaned on opinion; every figure below is read fresh from each vendor’s own page and saved, and three of its ten (WordPress, Wix and KickoffLabs) are left out because their prices or landing page features were not readable or were not a product of their own. Two of its points still stand: the vendors that only build the page make you pay for a second tool to sell or follow up, and a page tied to the funnel, email and checkout behind it saves you the stitching.

Prices change often, and two vendors in this set print prices that disagree with themselves. Each competitor’s row links to the page we read, and where a Vonza comparison page exists it goes deeper: a capability table, reasons to switch or stay, and how migration works.

At a glance

Each competitor row is what its own pricing page stated on 14 November 2026. “Not stated” means the page did not mention it.

12 platforms compared on lowest paid price, free plan limits, traffic or page caps, AI builder, a/B testing, custom domains, checkout with bumps, as read on 2026-11-14
Platform	Lowest paid price	Free plan limits	Traffic or page caps	AI builder	A/B testing	Custom domains	Checkout with bumps
Vonza	$99/mo	14-day free trial on every plan	Landing pages, live funnels and custom domains depend on your plan; see the pricing page	Yes: Vonza AI builds a one-page landing page from a description in the website builder, and writes every page of a funnel from your brief (uses AI credits)	Split tests on funnel steps only: a second version shown to a share of visitors you set; not on standalone landing pages	Yes: a domain you have connected; how many depends on your plan	Yes, in a funnel: one checkout step with up to 5 order bumps and one-click upsell and downsell steps
Leadpages	Business $49 a month per its pricing FAQ (the plan cards print $25 on annual billing); Grow $99 (card: $50)	No free plan; 7-day free trial, card required	Unlimited traffic on every plan; 50 pages on Business, unlimited from Grow	Yes: a page from a text description in 60 seconds; 12K to 160K AI credits a month by plan	Manual A/B testing from Grow (6 variants per page); multivariate A/B/C/D and Smart Traffic on Optimize	1 on Pro, 2 on Business, 4 on Grow, 6 on Optimize, 10 on Enterprise per the plan cards	Yes: a Stripe checkout on any page with order bumps and zero Leadpages transaction fees
Unbounce	Starter $29 a month, or $22 billed yearly; Build $99 ($74 yearly)	No free plan; 14-day free trial, no credit card	Up to 500 visitors a month on Starter, 20k on Build, 30k on Experiment, 50k on Optimize; 5 pages on Starter, unlimited from Build	Yes: Unbounce AI copywriting; 4,000 to 80,000 AI credits a month by plan	Unlimited A/B testing and variants from Experiment ($149 a month); AI traffic routing on Optimize	Root domains: 1 on Starter and Build, 2 on Experiment, 3 on Optimize; unlimited sub-domains	Not stated on the pages we read
Instapage	Not published: Instapage’s pricing page showed no prices when we read it	No free plan stated; 14-day free trial	Not published on the pages we read	Yes: AI-generated headlines, paragraphs and calls to action per ad group and audience	Yes, with heatmaps and on-page analytics	Not stated on the pages we read	Not stated on the pages we read
Carrd	Pro Lite $9 a year; Pro Standard $19 a year, which adds custom domains, forms, embeds and analytics	Free plan: up to three sites with Carrd branding and the core features; 7-day Pro trial	Sites, not traffic: 3 on Free, 3 to 25 on Pro Lite, 10 to 100 on Pro Standard and above	Not stated on the pages we read	Not stated on the pages we read	From Pro Standard ($19 a year)	No: payment-enabled forms on a Pro Plus plan or higher, and embeds from Stripe, PayPal and Gumroad
Swipe Pages	Startup $29 a month billed annually; Marketer $69; Agency $149; monthly prices not readable	No free plan; 14-day free trial, no credit card	20,000 visitors a month on Startup, 50,000 on Marketer, 500,000 on Agency; landing pages and funnels not capped	Yes: a “Prompt to Page” AI builder and AI research; 4,200 to 21,000 AI credits a month by plan	Server-side A/B testing, from the Marketer plan per its features page	1 on Startup, 5 on Marketer, unlimited on Agency	A checkout with Stripe, PayPal or Razorpay; order bumps not stated
Landingi	Build $29 a month; Optimize $149 ($29 for the first month); Scale $299; Enterprise from $1499; yearly prices not readable	No free plan; 14-day free trial	10 active pages and 2,000 visits a month on Build; 100 pages and 30,000 visits on Optimize; unlimited pages and 100,000 visits on Scale	Yes: Lunar, an AI page generator, plus an MCP server; 2,500 to 20,000 credits a month by plan	Server-side A/B testing from Optimize ($149 a month)	1 on Build, 3 on Optimize, 10 on Scale, 100 on Enterprise; extra domains $5 a month each	Not stated on the pages we read
Systeme.io	Startup $17 a month; Webinar $47; Unlimited $97; annual figures not shown on the page	Free plan that never expires: 2,000 contacts, 3 funnels, 1 course, 1 custom domain, 1 A/B test, 1 order bump, unlimited emails	Funnels 3 on Free, 10 on Startup, 50 on Webinar, unlimited on Unlimited; funnel steps 15 / 50 / 300 / unlimited; no visitor cap stated	Not stated on the pages we read	A/B tests between two page versions: 1 on Free, 10 on Startup, 50 on Webinar, unlimited on Unlimited	1 on Free, 3 on Startup, 10 on Webinar, unlimited on Unlimited	Yes: order bumps and one-click upsells, 1 each on Free, 10 on Startup, 100 on Webinar, unlimited on Unlimited; 0% transaction fees
ClickFunnels	Launch $97 a month, or $81 billed annually; Scale $197 ($164 annually)	No free plan; 14-day free trial and a 30-day money-back guarantee	“Unlimited Visitors” and “Unlimited Funnels Limited Time” on every plan; contacts 10K on Launch, 75K on Scale, 150K on Optimize, 400K on Dominate	Yes: a “Free AI Funnel Builder”; AI Tools from 1M to 10M words a month by plan	A/B tests on funnels and on email campaigns	5 on Launch; unlimited from Scale	Yes: one-click upsells, one-time offers and order form bumps, with Smart Checkout
Kit	Creator $33 a month billed yearly ($390 a year) for 1,000 subscribers; Pro $50 on a first-year promotion ($66 regular); monthly prices not readable	Free plan up to 10,000 subscribers: unlimited landing pages and forms, unlimited email broadcasts, and selling digital products; Kit branding until Creator	Unlimited landing pages, forms and traffic; plans are metered by subscribers instead	“Kit + AI” in its navigation; building a page from a prompt is not stated	Not stated on the pages we read	Yes: connect your own domain, or use a yourname.kit.com domain	Not stated: Kit sells digital products and subscriptions, but order bumps are not listed
HubSpot	Marketing Hub Starter $7 a seat a month on a new-customer promotion ($20 regular); Professional $800 a month billed annually ($890 monthly)	Marketing Hub Free: $0 for up to 2 users, no credit card, with the free landing page builder	Not stated for landing pages; Starter includes 1,000 marketing contacts	Yes: AI copywriting with slash and highlight commands, plus a template library	Yes: page variations tested against each other, with the winner chosen automatically (plan not stated)	Not stated on the pages we read	Not stated on the pages we read
Mailchimp	Essentials $13 a month ($6.50 a month for 12 months on promotion); Standard $20 ($10); Premium $350 ($175)	Free plan: up to 250 contacts, landing pages included	Not stated for pages; plans are metered by contacts and monthly email sends, with 250 contacts on Free	Not stated: an AI marketing tools section is in its navigation	A “Multivariate & A/B Testing” row exists; which plans carry it was not readable	Not stated on the pages we read	Not stated: the builder pulls products from a connected store

Vonza publishes this guide and sells one of the platforms in it. Every competitor figure is quoted from that vendor’s own page, read on the date shown and saved so it can be checked, and Vonza’s own price is its live price from the pricing page. There are no affiliate links.

The twelve landing page builders, one by one

1. Vonza
Publisher
Best for: Creators and small businesses whose landing page is the first step of a funnel that sells their courses, products or bookings from the same account
A landing page on Vonza is either a one-page site in the website builder, where you describe your offer and Vonza AI builds the page or you start from a template, with a sign-up form, hosting on your Vonza sub-domain and your own domain, or the opt-in step of a funnel in the new Vonza Funnels, which you try from the classic funnels screen. The funnel route is where the selling happens: the opt-in step collects the email, sends a freebie and adds the lead to lists, the checkout step takes up to 5 order bumps and payment by card, Apple Pay, Google Pay or Klarna through Stripe, PayPal for one-time payments or Paystack in Nigerian naira, upsells are one click, and automations follow up by email, and SMS where your plan includes it. Every lead lands in a pipeline beside the courses, community, store and bookings you sell.
Vonza is the publisher of this guide. Split tests, lead automations and a checkout belong to funnel steps, not to standalone landing pages or websites, and the website builder’s analytics covers websites rather than landing pages. Vonza AI uses AI credits. The number of landing pages, live funnels and custom domains depends on your plan.
Lowest paid price
$99/mo on the lowest plan, live from the pricing page
Free plan limits
14-day free trial on every plan
Traffic or page caps
Landing pages, live funnels and custom domains depend on your plan; see the pricing page
AI builder
Yes: Vonza AI builds a one-page landing page from a description in the website builder, and writes every page of a funnel from your brief (uses AI credits)
A/B testing
Split tests on funnel steps only: a second version shown to a share of visitors you set; not on standalone landing pages
Custom domains
Yes: a domain you have connected; how many depends on your plan
Checkout with bumps
Yes, in a funnel: one checkout step with up to 5 order bumps and one-click upsell and downsell steps
Source:vonza.com/pricinglive price; feature facts from the Vonza product pages.Vonza landing pages Vonza Funnels the AI funnel builder the 41 funnel templates Link in bio Vonza vs ClickFunnels
Start 14 Day Free Trial
2. Leadpages
Best for: Paid-traffic landing pages with no visitor cap, a Stripe checkout and A/B tests from Grow
Leadpages lists 200+ templates in 23 categories, an AI builder, pop-ups with exit-intent, timed and scroll triggers, a Stripe checkout with subscriptions, payment plans and order bumps, and A/B variants assigned on the server, and it builds websites and blogs from the same editor.
Its pricing page prints two sets of prices (the FAQ and the plan cards) and its custom-domains page a third, so check what you will be charged before you buy. Pro and Business are publishing-only: A/B testing starts on Grow and heatmaps on Optimize. No email marketing of its own is listed.
Lowest paid price
Business $49 a month per its pricing FAQ (the plan cards print $25 on annual billing); Grow $99 (card: $50)
Free plan limits
No free plan; 7-day free trial, card required
Traffic or page caps
Unlimited traffic on every plan; 50 pages on Business, unlimited from Grow
AI builder
Yes: a page from a text description in 60 seconds; 12K to 160K AI credits a month by plan
A/B testing
Manual A/B testing from Grow (6 variants per page); multivariate A/B/C/D and Smart Traffic on Optimize
Custom domains
1 on Pro, 2 on Business, 4 on Grow, 6 on Optimize, 10 on Enterprise per the plan cards
Checkout with bumps
Yes: a Stripe checkout on any page with order bumps and zero Leadpages transaction fees
Source:leadpages.comread on 14 November 2026.Leadpages Alternatives
3. Unbounce
Best for: Marketers who want unlimited A/B tests and Smart Traffic, and whose visitors fit a tier
Unbounce lists a drag-and-drop and AI builder, templates by conversion goal, pop-ups and sticky bars with 50+ templates, unlimited A/B testing with manual traffic allocation from Experiment, Smart Traffic routing by AI on Optimize, and free hosting or publishing to your own domain or WordPress site.
Every plan has a traffic cap, and going over is charged as a one-time overage. A/B testing is not on Starter or Build. No checkout, payments or email marketing are listed.
Lowest paid price
Starter $29 a month, or $22 billed yearly; Build $99 ($74 yearly)
Free plan limits
No free plan; 14-day free trial, no credit card
Traffic or page caps
Up to 500 visitors a month on Starter, 20k on Build, 30k on Experiment, 50k on Optimize; 5 pages on Starter, unlimited from Build
AI builder
Yes: Unbounce AI copywriting; 4,000 to 80,000 AI credits a month by plan
A/B testing
Unlimited A/B testing and variants from Experiment ($149 a month); AI traffic routing on Optimize
Custom domains
Root domains: 1 on Starter and Build, 2 on Experiment, 3 on Optimize; unlimited sub-domains
Checkout with bumps
Not stated on the pages we read
Source:unbounce.comread on 14 November 2026.Unbounce Alternatives
4. Instapage
Best for: Advertising teams that want a personalised page per ad group, with heatmaps and A/B tests
Instapage lists templates by industry, use case, page type and style, Instablocks and Global Blocks that you save, reuse and update across pages, Dynamic Text Replacement to match page copy to ad copy, Collections for personalised experiences by segment, and 120+ app integrations.
Its pricing page did not show prices by any method we tried, so no figure is quoted here. Its template count reads “500+” on two pages and “200+” on another. No checkout, payments or email marketing are listed.
Lowest paid price
Not published: Instapage’s pricing page showed no prices when we read it
Free plan limits
No free plan stated; 14-day free trial
Traffic or page caps
Not published on the pages we read
AI builder
Yes: AI-generated headlines, paragraphs and calls to action per ad group and audience
A/B testing
Yes, with heatmaps and on-page analytics
Custom domains
Not stated on the pages we read
Checkout with bumps
Not stated on the pages we read
Source:instapage.comread on 14 November 2026.Instapage Alternatives
5. Carrd
Best for: A simple one-page site or link-in-bio page for a few dollars a year
Carrd builds fully responsive one-page sites from dozens of templates or a blank page. Pro Standard adds custom domains with SSL, forms that connect to Kit, Mailchimp, beehiiv, ActiveCampaign and many other email tools, embeds from Stripe, PayPal, Gumroad and Typeform, analytics and bigger images, and the Pro plans drop the “Made with Carrd” branding.
Carrd is one page by design: no funnel, A/B testing, AI builder, checkout of its own or email sending. Custom domains and forms need Pro Standard, selling through a form needs Pro Plus or higher, and the free plan carries Carrd branding.
Lowest paid price
Pro Lite $9 a year; Pro Standard $19 a year, which adds custom domains, forms, embeds and analytics
Free plan limits
Free plan: up to three sites with Carrd branding and the core features; 7-day Pro trial
Traffic or page caps
Sites, not traffic: 3 on Free, 3 to 25 on Pro Lite, 10 to 100 on Pro Standard and above
AI builder
Not stated on the pages we read
A/B testing
Not stated on the pages we read
Custom domains
From Pro Standard ($19 a year)
Checkout with bumps
No: payment-enabled forms on a Pro Plus plan or higher, and embeds from Stripe, PayPal and Gumroad
Source:carrd.coread on 14 November 2026.Carrd Alternatives
6. Swipe Pages
Best for: Fast, mobile-first pages with an AI builder and a checkout, bought on annual billing
Swipe Pages lists an AI builder that researches your market and builds landing pages, lead quizzes and checkout pages from a prompt, AMP and Mobile Slides pages served from a CDN, global sections and scripts updated across hundreds of pages, dynamic text replacement, and conversion tracking in the dashboard.
Only annual prices are printed; the monthly figure is not readable. A/B testing and personalisation start on Marketer, and traffic is capped on every plan. No email marketing or courses of its own.
Lowest paid price
Startup $29 a month billed annually; Marketer $69; Agency $149; monthly prices not readable
Free plan limits
No free plan; 14-day free trial, no credit card
Traffic or page caps
20,000 visitors a month on Startup, 50,000 on Marketer, 500,000 on Agency; landing pages and funnels not capped
AI builder
Yes: a “Prompt to Page” AI builder and AI research; 4,200 to 21,000 AI credits a month by plan
A/B testing
Server-side A/B testing, from the Marketer plan per its features page
Custom domains
1 on Startup, 5 on Marketer, unlimited on Agency
Checkout with bumps
A checkout with Stripe, PayPal or Razorpay; order bumps not stated
Source:swipepages.comread on 14 November 2026.
7. Landingi
Best for: Agencies and marketers who want an AI page generator, programmatic pages and server-side A/B tests
Landingi lists 400+ templates, Lunar, which generates a page’s structure, copy and layout from a prompt, Solis AI insights and micro-conversion tracking on Optimize, programmatic landing pages generated in bulk from data on Scale, and multi-language pages.
Pages and visits are capped on every plan below Scale, and the yearly toggle’s figures did not render. A/B testing starts on Optimize at $149 a month. No checkout, payments or email marketing are listed.
Lowest paid price
Build $29 a month; Optimize $149 ($29 for the first month); Scale $299; Enterprise from $1499; yearly prices not readable
Free plan limits
No free plan; 14-day free trial
Traffic or page caps
10 active pages and 2,000 visits a month on Build; 100 pages and 30,000 visits on Optimize; unlimited pages and 100,000 visits on Scale
AI builder
Yes: Lunar, an AI page generator, plus an MCP server; 2,500 to 20,000 credits a month by plan
A/B testing
Server-side A/B testing from Optimize ($149 a month)
Custom domains
1 on Build, 3 on Optimize, 10 on Scale, 100 on Enterprise; extra domains $5 a month each
Checkout with bumps
Not stated on the pages we read
Source:landingi.comread on 14 November 2026.
8. Systeme.io
Best for: Starting a funnel with landing pages for nothing, with 0% fees and email built in
systeme.io puts landing pages inside funnels, with templates for lead magnet, product launch, webinar, tripwire and membership funnels, email campaigns with unlimited sends, courses, communities, CRM pipelines and an affiliate program on every plan including Free, and it sends a complete copy of a funnel to another account with one click.
Funnels, steps, bumps, upsells, A/B tests, automation rules and custom domains are counted on every plan below Unlimited at $97 a month. AI page generation is not listed on the pages we read, and the annual prices did not render.
Lowest paid price
Startup $17 a month; Webinar $47; Unlimited $97; annual figures not shown on the page
Free plan limits
Free plan that never expires: 2,000 contacts, 3 funnels, 1 course, 1 custom domain, 1 A/B test, 1 order bump, unlimited emails
Traffic or page caps
Funnels 3 on Free, 10 on Startup, 50 on Webinar, unlimited on Unlimited; funnel steps 15 / 50 / 300 / unlimited; no visitor cap stated
AI builder
Not stated on the pages we read
A/B testing
A/B tests between two page versions: 1 on Free, 10 on Startup, 50 on Webinar, unlimited on Unlimited
Custom domains
1 on Free, 3 on Startup, 10 on Webinar, unlimited on Unlimited
Checkout with bumps
Yes: order bumps and one-click upsells, 1 each on Free, 10 on Startup, 100 on Webinar, unlimited on Unlimited; 0% transaction fees
Source:systeme.ioread on 14 November 2026.Systeme.io Alternatives
9. ClickFunnels
Best for: Funnel-first marketers who want landing pages inside a full funnel builder
ClickFunnels lists a landing pages app and a drag-and-drop funnel builder in one editor, countdown funnels, A/B tests on funnels and emails, one-click upsells and order form bumps, an AI funnel builder, email, automations and CRM apps, courses and community, and an Affiliate Center.
Its transaction fee is not published and its payment processors are not named on the pages we read. Contacts, custom domains and courses are counted on Launch, the affiliate centre starts on Scale, and the template count is not stated.
Lowest paid price
Launch $97 a month, or $81 billed annually; Scale $197 ($164 annually)
Free plan limits
No free plan; 14-day free trial and a 30-day money-back guarantee
Traffic or page caps
“Unlimited Visitors” and “Unlimited Funnels Limited Time” on every plan; contacts 10K on Launch, 75K on Scale, 150K on Optimize, 400K on Dominate
AI builder
Yes: a “Free AI Funnel Builder”; AI Tools from 1M to 10M words a month by plan
A/B testing
A/B tests on funnels and on email campaigns
Custom domains
5 on Launch; unlimited from Scale
Checkout with bumps
Yes: one-click upsells, one-time offers and order form bumps, with Smart Checkout
Source:clickfunnels.comread on 14 November 2026.ClickFunnels Alternatives
10. Kit
Best for: Newsletter and creator landing pages inside an email tool that is free up to 10,000 subscribers
Kit lists 20+ landing page templates (53 are named in its gallery) for newsletters, lead magnets, webinars and waitlists, each connected to tags, welcome flows and lead-magnet delivery, with real-time conversion analytics, Google Analytics, Segment and Facebook pixel tracking, and an Unsplash image library.
Automations and sequences start on Creator, as does removing Kit branding. The pages we read do not state A/B testing for pages, and only yearly prices are printed.
Lowest paid price
Creator $33 a month billed yearly ($390 a year) for 1,000 subscribers; Pro $50 on a first-year promotion ($66 regular); monthly prices not readable
Free plan limits
Free plan up to 10,000 subscribers: unlimited landing pages and forms, unlimited email broadcasts, and selling digital products; Kit branding until Creator
Traffic or page caps
Unlimited landing pages, forms and traffic; plans are metered by subscribers instead
AI builder
“Kit + AI” in its navigation; building a page from a prompt is not stated
A/B testing
Not stated on the pages we read
Custom domains
Yes: connect your own domain, or use a yourname.kit.com domain
Checkout with bumps
Not stated: Kit sells digital products and subscriptions, but order bumps are not listed
Source:kit.comread on 14 November 2026.
11. HubSpot
Best for: Free landing pages that fill a CRM, for teams that may grow into Marketing Hub
HubSpot’s landing page builder is part of its CRM: mobile-optimised templates, a drag-and-drop editor, content that changes by a visitor’s location, device or lifecycle stage, forms that never ask the same question twice, SEO suggestions and conversion analytics, with every lead landing in the free CRM.
The landing page tool is part of Content Hub, and the pages we read do not say which plan carries A/B testing or custom domains. Starter pricing is per seat with a promotional first price, and Professional is a large step up.
Lowest paid price
Marketing Hub Starter $7 a seat a month on a new-customer promotion ($20 regular); Professional $800 a month billed annually ($890 monthly)
Free plan limits
Marketing Hub Free: $0 for up to 2 users, no credit card, with the free landing page builder
Traffic or page caps
Not stated for landing pages; Starter includes 1,000 marketing contacts
AI builder
Yes: AI copywriting with slash and highlight commands, plus a template library
A/B testing
Yes: page variations tested against each other, with the winner chosen automatically (plan not stated)
Custom domains
Not stated on the pages we read
Checkout with bumps
Not stated on the pages we read
Source:hubspot.comread on 14 November 2026.
12. Mailchimp
Best for: Landing pages tied to an email list and a connected store, on a free plan for 250 contacts
Mailchimp’s landing page builder pulls product imagery from a connected e-commerce store, offers a free download or a contest to grow the list, and its compare table marks landing pages as included on every plan, Free included, next to the email marketing the brand is known for.
Promotional prices run for 12 months, then the list prices apply. Several plan rows render as icons, so A/B testing by plan could not be read, and no funnel, checkout or upsell features are listed.
Lowest paid price
Essentials $13 a month ($6.50 a month for 12 months on promotion); Standard $20 ($10); Premium $350 ($175)
Free plan limits
Free plan: up to 250 contacts, landing pages included
Traffic or page caps
Not stated for pages; plans are metered by contacts and monthly email sends, with 250 contacts on Free
AI builder
Not stated: an AI marketing tools section is in its navigation
A/B testing
A “Multivariate & A/B Testing” row exists; which plans carry it was not readable
Custom domains
Not stated on the pages we read
Checkout with bumps
Not stated: the builder pulls products from a connected store
Source:mailchimp.comread on 14 November 2026.

How to choose a landing page builder

Start with what happens after the click: a lead in a list, a sale, a booking. Then check these, in this order.

Where the traffic goes after the click: A page builder stops at the form. If the page should sell, book or start a course, check whether the checkout, the email follow-up and the delivery live in the same tool or need another subscription.
Traffic and page caps: Unbounce, Landingi and Swipe Pages meter visitors; Leadpages and ClickFunnels sell unlimited traffic; Carrd counts sites. Count a busy month, not a quiet one, and read what happens when you go over.
Custom domains per plan: Almost every builder rations domains: one on the entry plans of Unbounce, Landingi, Swipe Pages and systeme.io, and Carrd and Kit charge for the first. Count the domains you publish to today.
Where A/B testing starts: Testing sits behind a plan or a count: Leadpages from Grow, Unbounce from Experiment, Landingi from Optimize, Swipe Pages from Marketer, systeme.io by a count per plan. If you test every campaign, price the plan that includes it, not the entry plan.
The AI builder and its credits: Most builders now draft a page from a prompt and meter it in credits or words. Check what a page costs in credits and whether the credits reset monthly.
Selling on the page: A checkout with order bumps and one-click upsells is what separates a funnel builder from a page builder. Leadpages, systeme.io, ClickFunnels and Swipe Pages state a checkout; most page builders do not.
What the free plan really allows: Free tiers cap something different each time: contacts (Mailchimp, systeme.io), subscribers (Kit), users (HubSpot) or sites and branding (Carrd). Check the cap you will hit first.

How we chose

Every competitor figure comes from the vendor’s own pricing or product page, read on 2026-11-14 and saved as plain text; nothing comes from review sites, listicles or memory. Where a vendor’s page contradicts itself, both figures are quoted.
The twelve cover the main ways people build a landing page: page-first builders (Leadpages, Unbounce, Instapage, Swipe Pages, Landingi), a one-page site tool (Carrd), funnel builders with pages inside (systeme.io, ClickFunnels), email and CRM tools with a landing page builder (Kit, HubSpot, Mailchimp), and Vonza.
Left out: WordPress and Wix (no landing page product of their own, and Wix’s US prices did not render), KickoffLabs (not re-read), Builderall and Instapage’s prices (their pricing pages were not readable; Instapage stays for its features), OptimizePress and Elementor (WordPress plugins priced per year rather than builders with hosting), and GrooveFunnels, which is closed to new customers.
“Not stated” means the page did not mention it, not that the tool lacks it; “not published” or “not readable” means the page gave no figure we could read. Where a page showed only one billing option, the other is marked as not readable.
Vonza is the publisher and appears first with its live price; its row is written from its own product, and no competitor is scored or ranked.

Questions

Answered from the pages we read, with the date we read them.

The one that fits what the page has to do. For paid-traffic pages with no visitor cap and a Stripe checkout, Leadpages (Business from $49 a month on its FAQ figures). For unlimited A/B tests, Unbounce from its Experiment plan at $149 a month. For a one-page site for a few dollars a year, Carrd. For a landing page inside a free email tool, Kit or Mailchimp; for one that fills a CRM, HubSpot. For a page that is the first step of a funnel with a checkout, systeme.io, ClickFunnels, or Vonza, which also delivers the courses, products and bookings the page sells.

On the vendors’ own pages, Kit’s free plan allows unlimited landing pages and forms up to 10,000 subscribers, systeme.io’s gives 3 funnels, 2,000 contacts and 1 custom domain and never expires, HubSpot’s Marketing Hub Free includes the landing page builder for up to 2 users, Mailchimp’s free plan includes landing pages for up to 250 contacts, and Carrd’s allows three one-page sites with Carrd branding. Leadpages, Unbounce, Instapage, Swipe Pages, Landingi and ClickFunnels sell a trial instead. Vonza offers a 14-day free trial on every plan.

Unbounce (500 visitors a month on Starter, 20k on Build, 30k on Experiment, 50k on Optimize), Landingi (2,000 visits on Build, 30,000 on Optimize, 100,000 on Scale) and Swipe Pages (20,000, 50,000 and 500,000 visitors). Leadpages, ClickFunnels and Kit state unlimited traffic; systeme.io, Carrd, HubSpot and Mailchimp state no visitor cap on the pages we read. Vonza sells no visitor tier; its landing pages, live funnels and custom domains depend on your plan.

Leadpages from its Grow plan, Unbounce from Experiment, Landingi from Optimize, Swipe Pages from Marketer, and systeme.io by a count per plan (1 on Free, 10 on Startup, 50 on Webinar). ClickFunnels and Instapage include it; HubSpot tests page variations and picks the winner but does not say on which plan; Mailchimp’s A/B row could not be read by plan; Carrd and Kit do not state it. Vonza runs split tests on funnel steps, not on standalone landing pages.

Leadpages (a page from a text description in 60 seconds), Unbounce (AI copywriting), Instapage (AI headlines, paragraphs and calls to action), Swipe Pages (Prompt to Page), Landingi (Lunar), HubSpot (AI copywriting) and ClickFunnels (an AI funnel builder) all state one, most metered in credits or words. Kit and Mailchimp show AI in their navigation without a page builder claim; Carrd and systeme.io do not state one. Vonza AI builds a one-page landing page from a description in the website builder and writes every page of a funnel, using AI credits.

With some builders. Leadpages embeds a Stripe checkout with order bumps on any page and charges no fee of its own; systeme.io and ClickFunnels put a checkout, order bumps and one-click upsells in the funnel; Swipe Pages lists a checkout with Stripe, PayPal or Razorpay; Kit sells digital products from its pages; Carrd relies on payment-enabled forms or embedded Stripe, PayPal and Gumroad. Unbounce, Instapage, Landingi, HubSpot and Mailchimp do not list a checkout. On Vonza the landing page leads to a funnel checkout with up to 5 order bumps and one-click upsells, or to your store and checkout pages.

A landing page builder is enough when the page only collects a lead and you connect it to other tools yourself. If the page should sell, upsell and follow up, a funnel builder puts the checkout, the offers and the automations behind the page in one place. That is how Vonza treats it: a landing page in the website builder for a simple sign-up, or the opt-in step of a funnel when the page is the start of a sale, with the courses, products and bookings it sells in the same account.