# Webinar Funnel: register, teach live, sell from the replay

> A webinar funnel is a sequence of pages that registers people for a live training, reminds them to attend, and then sells one offer at the end of the session and on a replay page afterwards. It suits courses, coaching programmes and software where a buyer needs an hour of teaching before the price makes sense.

In the new Funnels, the webinar template lays the whole sequence out on one canvas, and the Webinar step registers each sign-up for a Vonza Streaming stream.

These pages describe the new Funnels, the visual canvas builder you choose with “Try the new Funnels” in your Vonza admin. Classic funnels keep working, and you can switch back at any time.

## Who a webinar funnel is for

A webinar earns its hour when the offer needs explaining; if a sales page can do it in two minutes, send people there instead.

- **Course creators with a flagship programme**: Teach one lesson from the course live, show the method working, and open enrolment at the end. The replay page keeps selling for a few days to people who registered but could not attend.
- **Coaches and consultants selling a group programme**: A live session lets people hear how you think and ask questions before they commit to a programme that runs for weeks. The application-style questions on registration tell you who turned up.
- **Software and service businesses with a demo to give**: When the product has to be seen working, a scheduled live demo for many people at once beats one-to-one calls, and every registrant becomes a lead in your pipeline.

## The steps of a webinar funnel, in the order the Vonza template builds them

Five pages and one live session; each step’s main button leads to the next.

1. **Registration page** (Webinar step): The Webinar step. It takes the sign-up and registers the person for the Vonza Streaming stream you pick in the step’s settings, so every sign-up sees the join link. Publishing warns you if no stream is set. Lead with the date, the one outcome of the session and who it is for. Design: Agenda.
2. **Confirmation page** (Page step): A free-form Page step that repeats the date and time, shows the join link, and asks people to add the session to their calendar. A short trailer here lifts attendance more than a long thank-you message. Design: Bridge.
3. **The live session on Vonza Streaming** (not a canvas step): Not a page in the funnel: the stream itself. Teach for most of the hour, then present the offer once, with a clear next step. Registrants join from the link in their confirmation and reminder emails.
4. **Replay page with the offer** (Page step): A Page step in the Replay design: the recording at the top, the offer underneath, and a button to the checkout. People who registered but missed the live session land here from your follow-up emails. Design: Replay.
5. **Checkout** (Checkout step): The one checkout step of the funnel. Pick the course, programme or product you presented, copy its own pricing plans or set one price for the webinar offer, and add up to five order bumps if you have a natural extra. Design: Trust.
6. **Thank-you page** (Thank you step): Confirms the purchase and tells the buyer where to log in, when the programme starts or what arrives by email. It ends the funnel.

Every registrant is a lead in the funnel’s pipeline whether or not they attend, and a replay page visit or a purchase are events the automations can act on.

## The maths of a webinar funnel

A webinar funnel has three places where people drop away: the registration page, the live session, and the offer. Work out each one before you decide what to fix.

**An example with placeholder numbers, not averages or results**

| Line | Example figure | How it is worked out |
| --- | --- | --- |
| Visitors to the registration page | 1,000 | From your emails, posts and ads |
| Registrations | 300 | 30% of visitors register |
| Attend live | 120 | 40% of registrants turn up |
| Watch the replay instead | 60 | 20% of registrants open the replay page |
| Buyers | 18 | 10% of the 180 who saw the offer |
| Revenue at a $300 offer | $5,400 | 18 orders × $300 |

The figures are placeholders to show the arithmetic, not a forecast. Read the table from the bottom up: eighteen buyers came from 180 people who saw the offer, who came from 300 registrants, who came from 1,000 visitors. Doubling registrations doubles everything beneath it, which is why the registration page is the step to test first. Lifting attendance from 40% to 50% puts thirty more people in front of the offer without a single extra visitor.

Vonza’s Stats screen gives you every line: page views and unique visitors per step, leads, orders, revenue and conversion for 7, 30 or 90 days, with the step-by-step drop-off drawn for you.

## What to test first in a webinar funnel

One step at a time, starting where the numbers are biggest.

- **The registration page headline and date line**: Start here, because every later number is a fraction of this one. Test a headline that names the outcome against one that names the method, and keep the test running until a few hundred visitors have seen each version. The metric for an opt-in style step is the sign-up.
- **The confirmation page**: Try a trailer video against a plain text confirmation. The metric is a visit to the next step, so give the page one button to the replay or the join link and judge it on clicks.
- **The replay page offer**: Once registrations are steady, test the offer section on the replay page: the price presentation, the order of the bonuses, or the recording above the offer against the offer above the recording. The metric is a visit to the checkout.

## Follow-up automations that fit a webinar funnel

Reminders before the session and a replay sequence after it are where a webinar funnel is won.

- **Someone becomes a lead** (recipe: Welcome new leads): Start from the recipe and turn it into the reminder sequence: confirm the registration, then use Wait steps set to a time of day to send the day-before and one-hour reminders with the join link.
- **A lead views a page**: Trigger on the replay page. Wait a day, then send the offer summary; wait again and send a last-chance email. Add an Only continue if step so buyers drop out of the sequence.
- **A lead leaves checkout without buying** (recipe: Abandoned checkout): A registrant who opens the checkout and leaves is already a known lead, so the abandoned checkout recipe can email them after a wait you choose, from 5 minutes to 7 days.

Every recipe is created switched off so you can read it first. Vonza AI can draft each email or SMS from one sentence, using AI credits; SMS depends on your plan.

## The Vonza webinar template and its designs

The new Funnels library holds 41 templates across 7 goals and 12 industry packs, and five of them are webinar funnels, one per industry pack, named “[Industry] webinar”. Pick the one closest to your field and every page opens in your brand colours and fonts, with the registration, confirmation, replay, checkout and thank-you steps already linked on the canvas.

Any step can change its look with “Change design”: six webinar designs for the registration page, including a trailer layout and an agenda layout, six page designs for the confirmation and replay (Replay, Bridge, Story, Gallery, Letter and FAQ), six checkout designs and six thank-you designs, out of 55 in all. If you would rather describe the session and let Vonza AI write every page, start with “Write it with AI” and choose the Webinar goal.

“Save as template” keeps the whole funnel, automations included, under My templates for the next webinar.

**Designs to try:** Trailer (webinar), Agenda (webinar), Replay (page), Bridge (page), Trust (checkout), Video (checkout).

Included in every Vonza plan, 14-day free trial. How many funnels you can publish depends on your plan.

[See the plans](https://vonza.com/pricing)

## Questions about webinar funnels

### What is a webinar funnel?

A webinar funnel is a set of linked pages that registers people for a live training, reminds them to attend, presents one offer during the session, and keeps selling from a replay page afterwards. In Vonza it is one funnel on the canvas: a Webinar registration step, a confirmation page, a replay page, a checkout and a thank-you page.

### Where does the live webinar run?

On Vonza Streaming. The Webinar step picks one of your streams, and everyone who registers through the page is registered for that stream and sees its join link. You present and teach in Vonza Streaming; the funnel handles registration, reminders, the replay and the sale.

### How many steps does a webinar funnel have?

The Vonza template has five pages: registration, confirmation, replay with the offer, checkout and thank-you. The live session is the sixth stage but not a page. You can add an upsell after the checkout or a downsell on the “No thanks” path, and switch any step’s design.

### Can I sell the replay for a limited time?

Yes. The replay page is a free-form Page step, so you can keep it live for as long as you like and unpublish or redirect it when the offer closes. A follow-up automation triggered by a visit to the replay page can send the deadline emails. Vonza does not put a countdown timer on every page; the Countdown design exists for upsell and downsell steps.

### What should I split test first?

The registration page, because every later number is a share of registrations. A split test shows a second version of the page to a share of visitors you choose (1 to 99% each) and counts sign-ups; when one version is clearly ahead, Pick winner sends every visitor to it. Test the replay page offer afterwards.

### How do reminders and replay emails work?

In the funnel’s Automations tab. “Someone becomes a lead” starts a reminder sequence with Wait steps set to a time of day; “A lead views a page” on the replay page starts the replay sequence; “A lead leaves checkout without buying” runs the abandoned checkout recipe. Each automation can have up to 20 steps and Vonza AI can draft the emails.

## Related pages

- [Vonza Funnels](https://vonza.com/sales-funnel)
- [Funnel templates](https://vonza.com/funnel-templates)
- [AI funnel builder](https://vonza.com/ai-funnel-builder)
- [Vonza Streaming](https://vonza.com/live-streaming)
- [Abandoned checkout follow-up](https://vonza.com/abandoned-cart-recovery)
- [Event ticket funnel](https://vonza.com/event-ticket-funnel)
- [Course launch funnel](https://vonza.com/course-launch-funnel)
- [Lead magnet funnel](https://vonza.com/lead-magnet-funnel)