# Sell Presets and LUTs Online > Presets and LUTs are the fastest digital products to deliver: a handful of small files that change how a photo or a video looks. On Vonza a preset pack is a Digital product, sold from your store, a checkout page or your link in bio, and delivered through private links that expire the moment someone pays. Presets sell on Vonza as a Digital product. Included in every Vonza plan, 14-day free trial. ## What people sell as presets Photographers sell the look their followers keep asking about: a Lightroom preset pack for desktop and mobile, a set of LUTs for video editors, a Capture One style pack, Photoshop actions, Procreate brushes. The packs that sell are tied to a look people can picture, moody film, bright and airy, warm travel, and to a use, weddings, newborns, food, street. Many sellers start with one free preset to build a following and sell the full pack to it. A preset buyer expects the right file for their software, DNG or XMP for Lightroom, CUBE for LUTs, a before-and-after that shows exactly what the look does, and an install guide for mobile, where most of them edit. They also expect a download they can repeat when they change phones, and a store they can trust not to leak the files they paid for. ### What sells - Lightroom desktop and mobile preset packs - LUT packs for video editors - Capture One styles and Photoshop actions - Procreate brush sets - Film-emulation and seasonal looks - Install guides and editing tutorials ### What buyers expect - DNG, XMP or CUBE files for their software - Before-and-after examples - A mobile install guide - A re-download when they change devices ## How Vonza delivers presets A preset pack is small files and a tutorial, and the Digital product keeps them private and delivers them at once. - **Every file type a pack needs**: Upload the DNG and XMP presets, the CUBE files, a PDF install guide and an MP4 tutorial on one Digital product, as single files or a ZIP. Images, video, audio, ZIP and documents are all accepted, up to your plan’s file size and never over 5 GB. - **Private links that expire**: Each click on Download creates a private link that lasts 15 minutes; the files are never on a public address. A leaked link is dead within the quarter hour. - **Download limits**: Buyers get 100 downloads by default. Lower it, raise it or set links to expire after a number of days in your store’s Downloads settings. - **Before-and-after on the page**: Use the product photos and the highlights with pictures for before-and-after pairs, and a promo video from your Cloud library for a short edit-along. - **Bundles for the full collection**: Sell each pack on its own and the whole collection as a Bundle of 2 to 20 products at one price; buyers see what they save. - **Buyers keep them in one place**: Every pack a buyer has bought sits in their Vonza account, with the download on the thank-you page and the receipt. Resend from the order if someone asks. ## Pricing options that fit presets Preset packs are impulse buys with a long tail, so the pricing kinds that matter are the ones that build a following and raise the order. - **One-time**: One price per pack. - **A free preset to build the following**: Price one preset at Free. The “Get it free” button collects the email and tags the contact with the product’s name; the full pack follows in your emails. - **Pay what you want**: For a single look, set a low minimum and let fans pay more. - **Compare-at and seasonal sales**: Show the regular price struck through and run a sale between a start and an end date for the holiday season or a launch. - **Subscription for a monthly look**: A monthly preset drop can be a Subscription, charged weekly, monthly or yearly, with optional free-trial days. ### Bump: the mobile version or the LUTs If the pack is for desktop, bump the mobile DNG version; if it is photo presets, bump the matching LUT pack for video. The bump is one tick box under the buy buttons and at checkout, charged in the same payment. After payment a one-click offer can propose the full collection, charged to the card just used within 15 minutes. ## How to start selling presets on Vonza Three ways to write the product page, none of them starting from a blank screen for long. 1. **Blank**: Choose Digital, name the pack and upload the preset files and the install guide. 2. **A template from Presets, fonts & design**: Start from a finished page in the Presets, fonts & design category, one of 18 with over 100 templates, written for exactly this kind of product. 3. **Vonza AI**: Upload a before-and-after and describe the look. Vonza AI writes the title, description and highlights and opens the page in the editor. It uses AI credits. ## Where to sell presets Preset buyers come from the photo they just saw, so the buy button belongs where the photo is. - [Your store](https://vonza.com/store): A page per pack with a collection per look, “Film”, “Bright”, “Travel”, and a cart for buyers taking two packs. - [A checkout page](https://vonza.com/checkout): A one-product payment page for the pack, with its own link for a YouTube description. - [Your link in bio](https://vonza.com/link-in-bio): A buy button on your link-in-bio page, where followers from Instagram land after seeing the edit. - [A lead-magnet funnel](https://vonza.com/lead-magnet-funnel): The free preset first, then the full pack offered on the thank-you page. ## What your product page looks like A preset page is before-and-after first: the pairs in the photos, the software and file types in the highlights, the install steps in the details, and the buy buttons with the mobile-version bump beneath them. - Photos with zoom and a promo video from your Cloud library - The price, with any compare-at price struck through - Highlights with pictures and details sections - Add to cart, Buy now or Get it free - One order bump beneath the buttons - Its own URL, page title and meta description ## More things to sell on Vonza - [Sell Ebooks Online from Your Own Store](https://vonza.com/sell/ebooks): A PDF, an EPUB or both, delivered the moment someone pays, with a launch price that ends on its own. - [Sell Printables Online with Instant Delivery](https://vonza.com/sell/printables): Wall art, planner pages, worksheets and party kits as a PDF or ZIP, with every page size in one purchase. - [Sell Templates Online: Canva, Notion and More](https://vonza.com/sell/templates): Canva, Notion, Figma, resume and slide templates, as a file or a private link revealed after payment. [Everything you can sell on Vonza](https://vonza.com/sell). Related pages: [selling digital products on Vonza](https://vonza.com/sell-digital-products), [link in bio](https://vonza.com/link-in-bio), [one-click upsells](https://vonza.com/one-click-upsell), [pricing](https://vonza.com/pricing). ## Questions about selling presets ### Which preset file types can I sell? Any file: DNG and XMP for Lightroom, CUBE for LUTs, Capture One styles, Photoshop actions, Procreate brushes. A Digital product accepts images, video, audio, documents and ZIP files up to your plan’s file size, never over 5 GB. ### How do I include an install tutorial? Add a PDF guide and an MP4 video as files on the same product, or put a link to the video in the product’s content. Buyers get everything on the thank-you page. ### Can I stop people sharing my presets? The files are never public. Each download uses a private link that lasts 15 minutes, and each buyer has a download limit, 100 by default, which you can lower in your store’s Downloads settings. ### Can I give one preset away for free? Yes. Price a Digital product at Free; the page shows “Get it free”, the visitor leaves an email and becomes a contact tagged with the product’s name. ### Can I sell a desktop pack and a mobile pack together? Yes. Sell them as separate products and as a Bundle of both at one price, or offer the mobile version as an order bump under the desktop pack’s buy buttons. ### Can I sell presets from my Instagram? Yes. Put a buy button for the pack on your Vonza link-in-bio page, or share the product’s own link, and buyers pay through your connected Stripe, PayPal or Paystack account. ### Can I see which packs sell best? Yes. Insights shows views, paid orders, revenue after refunds, conversion and traffic sources for 7, 30 or 90 days, with a Top products list and a Sources breakdown of campaign, search, social, email and direct.