# Order Bumps for Every Checkout, Funnel and Form

> An order bump is a small extra the buyer ticks on the checkout before paying. Add up to 5 to a Vonza checkout, a funnel’s checkout step or a payment form, and every order can be worth a little more.

## What is an order bump?

An order bump is an extra offer placed on the checkout page itself, next to the payment form. The buyer adds it with a tick before paying, and it is charged in the same payment as the main item.

Because the buyer has already decided to buy, a small, closely related extra is an easy yes: a workbook with a course, the recordings with a coaching programme, a planner with a membership.

An order bump is not the same as an upsell. A bump is shown before payment, on the checkout. An upsell is shown after payment, on its own screen.

| Compared | Order bump | One-click upsell |
| --- | --- | --- |
| When it is shown | On the checkout, before paying | Right after payment |
| How the buyer takes it | Ticks a box | One click, on the card just used |
| How many on Vonza | Up to 5 per checkout | One offer per checkout |
| Paid | In the same payment | As a second payment |

[How one-click upsells work](https://vonza.com/one-click-upsell)

## Add order bumps wherever you take payment

The same idea in four places, so the extra sits next to whatever you sell.

- **Checkouts**: Switch on “Show bump offers at checkout” and add up to 5. Each one is something you sell, or a custom line you deliver yourself. [Vonza checkout pages](https://vonza.com/checkout)
- **Funnel checkout steps**: A funnel’s checkout step takes up to 5 optional extras, with one switch to turn them on or off for the whole funnel. [Sales funnels](https://vonza.com/sales-funnel)
- **Payment forms**: A form that takes payment can show up to 5 add-ons next to the pay button: a course, a product, or something you deliver yourself. [Forms](https://vonza.com/forms)
- **Courses**: Add bump offers to a course from its Marketing area, so the course checkout offers the extra too. [Course pricing options](https://vonza.com/course-pricing-options)

## Everything an order bump needs

What you can set on each bump offer of a Vonza checkout.

- **Up to 5 per checkout**: Offer one extra or several, each with its own price.
- **Ticked by default**: Choose whether a bump starts ticked, so the buyer unticks it if they do not want it.
- **Anything you sell**: A course, product, membership, bundle or community, given to the buyer the moment they pay.
- **Or a custom extra**: A line on the bill for something you deliver yourself, such as a call or a review.
- **Shipping for physical items**: Add a shipping amount to a bump that sends a physical product.
- **A picture and one line**: Give each bump a title, an optional picture and one line on why it is worth it.
- **Itemised order emails**: Orders with add-ons send an itemised email to the buyer and to you. You can mute your copy.
- **No double charges**: Vonza will not charge a buyer for an item they already own.

## Order bump examples

Good bumps are small, related to the main item and useful straight away.

- **An online course + The workbook or templates**: Students use it from the first lesson.
- **A coaching programme + Recordings of every live call**: Buyers can rewatch what they missed.
- **A membership + A one-off welcome call**: A custom bump you deliver yourself.
- **A paid community + A starter course**: New members get going on day one.
- **An ebook + The audiobook version**: The same content, another way to use it.
- **A physical product + A small accessory, with shipping**: It ships in the same order.

[More order bump examples on the blog](https://vonza.com/blog/order-bump-examples)

[Upselling and cross-selling, explained](https://vonza.com/blog/upselling-and-cross-selling)

[Best checkout software, compared](https://vonza.com/best/checkout-software)

## How to add an order bump in Vonza

Three steps in the checkout designer.

1. **Open Bump offers**: Open your checkout in the designer, go to Bump offers and switch on “Show bump offers at checkout”.
2. **Add the offer**: Pick something you sell or add a custom line, then write its title, one line on why it is worth it, and its price.
3. **Tick it by default, then publish**: Choose whether it starts ticked, add up to 4 more, and publish. The bumps appear above the pay button.

## Questions about order bumps

### What is an order bump?

An order bump is a small extra offer shown on the checkout page, next to the payment form. The buyer adds it with a tick before paying, and it is charged in the same payment as the main item.

### How many order bumps can I add?

Up to 5 on a Vonza checkout, up to 5 on a funnel’s checkout step and up to 5 add-ons on a payment form.

### What is the difference between an order bump and an upsell?

An order bump is shown before payment, on the checkout, and the buyer ticks it. A one-click upsell is shown right after payment, on its own screen, and the buyer takes it with one click on the card they just used.

### What can I offer as an order bump?

Anything you sell on Vonza: a course, a product, a membership, a bundle or a community, which the buyer gets the moment they pay. Or a custom line for something you deliver yourself, such as a call.

### Can an order bump be ticked by default?

Yes. Each bump offer on a checkout has a “Ticked by default” setting. Leave it off if you want buyers to choose the extra themselves.

### Can I offer a physical product as a bump?

Yes. Pick the product and add a shipping amount to the bump, and it is added to the order with the main item.

### Will a buyer be charged for a bump they already own?

No. Vonza checks what the buyer already has and will not charge them for an item they already own.

### Do I get notified about orders with bumps?

Yes. An order with add-ons sends an itemised email to the buyer and to you, and you can mute your own copy. The sale also appears on the checkout’s Sales page.