# Lead Generation Forms That Turn Visitors Into Contacts

> A lead generation form asks a visitor for their email in exchange for something useful: a newsletter, a quote, a demo or a quiz result. In Vonza, every respondent who leaves an email becomes a CRM contact, tagged and ready for your follow-up emails.

## What is a lead generation form?

A lead generation form, or lead capture form, is a short form that turns an anonymous visitor into someone you can follow up with. It asks for an email, and sometimes a name or a phone number, in return for something useful.

Most are small: a newsletter sign-up, a waitlist, a quote or demo request, a free guide or a quiz result. The form is only half the job; the follow-up is the other half.

That is why the form and the follow-up live together in Vonza. The respondent lands in your CRM with a tag, and an automation can send the first email straight away.

| How it appears | What visitors see | When it opens |
| --- | --- | --- |
| Inline | The form inside your page, sized to fit | With the page |
| Popup | The form over the page | On a button click, after a delay, halfway down the page or on exit |
| Slide-in | A panel that slides in from the side | On a button click, after a delay, halfway down the page or on exit |
| Floating button | A button in the corner of every page | When the visitor clicks it |
| Link and QR code | The form on its own page | Wherever you share it |

[Everything else Vonza Forms can do](https://vonza.com/forms)

## Lead form templates

Finished forms for the most common lead magnets, each with a designed look and a thank-you screen.

- **Newsletter sign-up**: An editorial sign-up with email, first name, interests and consent.
- **Waitlist**: A minimal waitlist: email, how they heard about you and consent to be emailed when you open.
- **Demo request**: A B2B demo request that qualifies by team size and use case, with a preferred time for the call.
- **Solar quote request**: A two-step quote request that only asks for a business name when the visitor picks Business.
- **Simple contact**: A quiet contact form with name, email, topic and message. [Contact form template](https://vonza.com/form-templates/contact-form)
- **Which coffee are you?**: A one-question-at-a-time personality quiz that asks for an email to send the result, with the score on the thank-you page. [Quiz maker](https://vonza.com/quiz-maker)

[Browse all form templates](https://vonza.com/form-templates)

## What happens after someone submits

The lead is in your CRM before you open your inbox.

- Everyone who leaves an email becomes a contact. Existing contacts keep their details.
- Tag them with up to 10 tags per form, so you know which offer or campaign they came from.
- Start an automation on “Contact fills this form”: send an email sequence, enroll them in a course or add them to a list.
- Get an email for every response, along with up to 5 teammates, and send the respondent a confirmation.
- Post each response to Zapier, Make or your own server with signed, retried webhooks.

[Vonza automations](https://vonza.com/automations)

[Email marketing](https://vonza.com/email-marketing)

## Everything a lead form needs

Know where each lead came from, ask only the right questions and keep the spam out.

- **Source tracking built in**: utm_ link parameters are always saved with each response, plus any names you add, such as ref or campaign.
- **Hidden fields**: Fill a hidden field from the form link, such as the page or ad a lead came from.
- **Tags per form**: Every contact from a form gets the tags you pick, ready for your emails and automations.
- **Quizzes as lead magnets**: Score answers, show the result on the thank-you page and ask for an email to send it.
- **Qualify with logic**: Show a question only when an earlier answer calls for it, or end early on a different thank-you screen.
- **Spam protection**: An invisible trap for bots is on by default, or switch to reCAPTCHA.
- **Sources in Analytics**: See whether views came from search engines, social, email, an embed or other sites.
- **Link and QR code**: Share the form’s own page as a link, or print its QR code for events and shops.

[How Vonza CRM keeps every contact](https://vonza.com/crm)

## How to set up a lead form in Vonza

Three steps from a template to a popup on your site.

1. **Pick a lead template**: Start from Newsletter sign-up, Waitlist, Demo request or a quote request, or describe the form and let Vonza AI write it (it uses AI credits).
2. **Choose the tags and the follow-up**: In Contacts, pick the tags every respondent gets. On the Automations page, start a sequence on “Contact fills this form”.
3. **Embed it on your site**: Open Share, then Embed. Pick Popup, Slider, Floating or Inline, choose when it opens, and paste the code into your site.

[Landing pages](https://vonza.com/landing-pages)

[Website builder](https://vonza.com/website-builder)

## Questions about lead generation forms

### What is a lead generation form?

A lead generation form is a short form that collects a visitor’s email, and sometimes a name or phone number, in return for something useful such as a newsletter, a quote, a demo or a quiz result. It is also called a lead capture form.

### What is the difference between a lead form and a contact form?

A contact form is for people who already want to talk to you. A lead form offers something first, such as a guide, a quote or a result, so that people who are only browsing leave their email too.

### How do I add a popup form to my website?

Open the form’s Share options, choose Embed and pick Popup. Choose when it opens: on a button click, after a delay, halfway down the page or when the visitor is about to leave. Copy the code into your site. Slide-in, floating button and inline embeds work the same way.

### Does every lead go into my Vonza CRM?

Every respondent who leaves an email becomes a contact, and existing contacts keep their details. A form without an Email question, such as the Service quote template, which asks for a phone number, does not create a contact until you add one.

### Can I email new leads automatically?

Yes, in two ways. The form can send the respondent a confirmation email straight away, with their answers attached as a PDF if you like. For a longer follow-up, start an automation on “Contact fills this form” to send an email sequence, enroll them in a course or add them to a list.

### How do I know where a lead came from?

utm_ parameters in the form link are always saved with each response, and you can record other link parameters such as ref or campaign. Hidden fields can be filled from the link, each response shows where it came from, and Analytics breaks views down by source.

### Can I use a quiz to collect leads?

Yes. Turn on Quiz mode to score answers, ask for an email before the result, and show the score on the thank-you page. The Which coffee are you? template is built this way, and the respondent becomes a tagged contact like any other.

### Can I connect my lead forms to other tools?

Yes, with webhooks. A form can post each new or paid response to up to 5 https addresses, such as Zapier, Make or your own server. Every delivery is signed and retried if it fails.