# Wellness Sales Funnel Template > A wellness sales funnel sells a programme of guided sessions and routines without shouting. One page explains the programme and who it is for, the checkout takes the order, a one-click upsell adds a companion series, a downsell offers something smaller, and a thank-you page welcomes the new member. The Vonza Funnels template “Wellness sales funnel” (goal: sales, industry: Wellness): A sales page, checkout, a one-click upsell with a downsell, and a thank-you page. ## What the wellness sales funnel template is for Wellness buyers are wary of hype, so the sales shape here does its work quietly: three outcomes (less stress, better sleep, habits that stick in the placeholder copy), what is included, honest terms and an FAQ. The template’s pages are the full five-step sales funnel, and each page comes up in your brand colours and fonts, so a calm palette stays calm. The checkout sells a published item from your account: a membership for an ongoing programme, a course for a fixed series, a bundle for both. Upsell and downsell are one-click for buyers who paid by card, which is how an evening sleep series or a set of routine cards gets added without a second checkout. ## The steps and what each page carries 5 steps, in the order a visitor sees them. Each step is a page built from one of the library's designs and opens in your brand colours and fonts. ### Step 1: Sales page (Sales page) Explain your offer and send people to checkout. The sales page carries the programme: a hero, three outcome cards, a feature list of what is included (guided sessions, routines, a journal, a live monthly session in the placeholder copy), labelled quote placeholders, an FAQ, a terms note and a closing call to action. Six sales designs are available; “Minimal” pairs a portrait hero with a three-step band for a quieter page. Worth doing: Lead with who the programme is for and how long a session takes; wellness buyers decide on fit and time before price. Designs this step can switch to: Classic sales page, Full-bleed photo, Long-form sales letter, Video sales page, Options side by side, Minimal. ### Step 2: Checkout (Checkout) Take the payment. The checkout page carries the live checkout with the programme’s pricing plans or one override price, up to five order bumps, a coupon box if allowed, buyer details, an optional terms tick box and the payment methods you have connected. The “Card over a photo” design adds a “what happens next” band under the form. Worth doing: Offer a printed journal or a routine-cards PDF as a bump; small, practical extras fit a wellness order. Designs this step can switch to: Product beside the form, Photo banner, Minimal, With a review and FAQ, Card over a photo, Video walkthrough. ### Step 3: Upsell (Upsell) Offer one more thing right after a purchase. The upsell page carries the companion offer: a notice line, the live offer card with Yes and “No thanks”, and a split band on why it goes with the order. Six upsell designs are available, from “Full-bleed photo” to “Minimal”; the “Countdown” design holds the offer for 30 minutes. Worth doing: Keep it gentle: a short evening series beside a daytime programme, offered once, with a clear “No thanks”. Designs this step can switch to: Notice and offer card, Full-bleed photo, Countdown, Video first, Minimal, Card over a photo, with reviews. ### Step 4: Downsell (Downsell) A smaller offer when the upsell is declined. The downsell page offers a lighter option when the upsell is declined: a notice line, the offer card and a split band, with the same one-click rules. “No thanks” leads to the thank-you page. Worth doing: Make the downsell a single-purchase item rather than another subscription. Designs this step can switch to: Notice and offer card, Full-bleed photo, Countdown, Video first, Minimal, Card over a photo, with reviews. ### Step 5: Thank you (Thank you) Confirm and tell people what happens next. The thank-you page confirms the order with the order summary and sets the first routine: when the first session is, where the journal is, how to reach you. The “Welcome video” design opens with a short greeting. Worth doing: Tell members what to do tonight. A programme that starts the same evening keeps more members than one that starts “soon”. Designs this step can switch to: Centred confirmation, Full-bleed photo, Photo beside the message, Card over a photo, Minimal, Welcome video. ## What to change first A template is a starting point. These are the four edits that turn the placeholder funnel into yours. - **The programme the checkout sells**: Publish the membership or course, pick it in the checkout step, and copy its plans (monthly, yearly) or set one price. - **The three outcomes and the included list**: Rewrite the outcomes in your own language and list the real sessions and routines; delete the quote placeholders unless you have permission to use real words. - **The two offers after purchase**: Choose the upsell and the downsell items. One-click works for one-time, pay-what-you-want and plans priced at zero; otherwise the pay form shows. - **A softer design**: Switch the sales page to “Minimal” or “Full-bleed photo” with “Change design” if the classic layout feels busy for your brand. ## Who it suits The template suits anyone selling a wellness programme that is more than one session: a membership, a series or a bundle. It is the shape to pick when you have an upsell and a downsell ready and a brand that should feel unhurried. - Yoga, meditation and breathwork teachers selling a guided programme - Therapists and counsellors with a self-paced course beside their practice - Sleep, nutrition and habit coaches with a main programme and a companion series - Wellness studios selling an at-home membership next to in-person classes ## How to start The template is in the Sales goal and the Wellness industry. Vonza AI drafts the five pages from a description of the programme and who it is for; the “Calm” tone was made for pages like this. 1. **Choose the new Funnels**: Start your 14-day free trial and, in Funnels, choose “Try the new Funnels”. Classic funnels keep working and you can switch back any time. 2. **Pick the template**: Open Templates, filter by goal or industry, and pick this template. It opens on the canvas in your Brand Kit colours and fonts, every page ready to edit. 3. **Or let Vonza AI pick it**: Choose “Write it with AI”, describe your offer and who it is for, pick a goal and a tone. Vonza AI picks the template from your brief and writes the copy of every page. It uses AI credits. 4. **Publish**: Fix anything the publish check lists, then publish on your Vonza sub-domain or a connected custom domain at /fn/your-address, and share the link, an embed or a QR code. ## The automation recipe that fits Recipe: Upsell declined follow-up Switch on the “Upsell declined follow-up” recipe. A member who said “No thanks” to the companion series on day one often wants it in week two, when the first habit has formed. The recipe starts when the upsell is declined and emails later; every recipe is created switched off so you can edit the email and the wait first. 1. Trigger: an offer is declined on the upsell step. 2. Wait seven days. 3. Send email: how the first week went, and the companion series as a next step. 4. Only continue if the lead has not bought it; wait seven days and send one more note, then stop. Every recipe is created switched off. Edit it, run “Test run” to send everything to yourself, then switch it on. Read about the shape, the builder and Vonza AI: [Sales funnel builder](https://vonza.com/sales-funnel), [Video sales letter funnel](https://vonza.com/video-sales-letter-funnel), [AI funnel builder](https://vonza.com/ai-funnel-builder), [Lead magnet funnel](https://vonza.com/lead-magnet-funnel). ## More funnel templates - [Fitness Sales Letter Funnel Template](https://vonza.com/funnel-templates/fitness-sales-letter-funnel): A four-step fitness sales letter funnel: a long-form sales letter, a checkout with a review and FAQ, a 30-minute countdown upsell and a thank-you page. - [Creators Video Sales Funnel Template](https://vonza.com/funnel-templates/creators-video-sales-funnel): A four-step video sales funnel for creators: a video sales page, a checkout with a walkthrough video, a one-click upsell and a welcome video, in your brand kit. - [Online Store Sales Funnel Template](https://vonza.com/funnel-templates/online-store-sales-funnel): A five-step store sales funnel: a product sales page, a checkout with order bumps, a one-click upsell, a downsell and a thank-you page with the order summary. [All 41 funnel templates](https://vonza.com/funnel-templates) ## Frequently asked questions ### What is a wellness sales funnel? It is a five-step sales funnel for a wellness programme: a sales page that explains the programme, a checkout, a one-click upsell for a companion offer, a downsell when the upsell is declined and a thank-you page. The Vonza template has every step in place with the wellness pack’s placeholder copy, ready to edit. ### Can the checkout sell a monthly membership? Yes. The checkout sells a published item, and a membership brings its own pricing plans, such as monthly and yearly. The checkout copies those plans or uses one override price. Upcoming renewals and trial ends appear in the funnel’s Sales screen under “Upcoming payments”. ### How does the downsell work? When a buyer clicks “No thanks” on the upsell, the funnel moves them to the downsell page, which offers a smaller alternative on the live offer card. A buyer who paid by card adds it with one click; declining again leads to the thank-you page, and either decline can start a follow-up automation. ### Can I make the pages feel calmer than the default design? Yes. Every page opens in your Brand Kit colours and fonts, and each step has a “Change design” picker: six sales, six checkout, six upsell, six downsell and six thank-you designs for this funnel, including “Minimal” layouts with a portrait photo and little else. ### Can members pay in instalments? If the item offers an instalment plan, the checkout can copy it. Instalments are refunded through Stripe or Paystack when you refund within 30 days, and upcoming instalments appear in the Sales screen. The funnel charges in your platform currency. ### Do I have to use the upsell and downsell? No. Delete the two offer steps on the canvas and point the checkout’s main button at the thank-you page. The funnel still sells; you can add an upsell back later. You can also save the trimmed funnel as a template of your own for the next programme.