# Real Estate Lead Magnet Funnel Template > A real estate lead magnet funnel turns a reader into a contact you can call. It offers a buyer’s guide, a seller’s checklist or a local market report in exchange for an email and a phone number, confirms it on a thank-you page, and puts the lead in a pipeline. This template is the two-page version. The Vonza Funnels template “Real estate lead magnet” (goal: lead, industry: Real estate): Give something away and grow your list: an opt-in page, then a thank-you page. ## What the real estate lead magnet template is for Property leads are expensive and slow. Someone reading about buying a first home may not transact for a year, so the asset you need is their contact details and permission to stay in touch. A lead magnet funnel earns both with a guide that is genuinely useful, then keeps the relationship warm with email until they are ready to view or list. The template’s opt-in page offers a home buyer’s guide in the placeholder copy; the same shape sells a valuation offer, a neighbourhood report or a moving checklist just as well. The form can ask for a phone number and a few qualifying questions (buying or selling, timeframe, area), which land on the lead’s record and let you sort the pipeline. The thank-you page confirms the download and is where an agent can offer the next step: a valuation, a viewing or a call. Because it is a step in a funnel, not a static page, you can see how many leads reach it and change it when the message is not landing. ## The steps and what each page carries 2 steps, in the order a visitor sees them. Each step is a page built from one of the library's designs and opens in your brand colours and fonts. ### Step 1: Opt-in (Opt-in) Collect an email in exchange for something free. The opt-in page carries the guide: a headline naming it, a paragraph on what is inside, three bullets and the sign-up form. The default “Photo beside the offer” design puts a property photo beside the form; the “Full-bleed photo” design opens on a wide photo with three outcome cards. The form asks for email and can ask for name, phone, up to ten questions and consent. Worth doing: Ask “Are you buying, selling or both?” as a pick-one question and the pipeline sorts itself. Designs this step can switch to: Photo beside the offer, Full-bleed photo, Card over a photo, Video first, Minimal, Photo row and reviews, Early list. ### Step 2: Thank you (Thank you) Confirm and tell people what happens next. The thank-you page confirms the sign-up and says the guide is on its way, with a “what happens next” band on the designs that carry one: open the email, save the sender, watch for the next one. It ends the funnel. Worth doing: Offer a free valuation or a viewing slot here, with a phone number; a property lead who just opted in is at their warmest. Designs this step can switch to: Centred confirmation, Full-bleed photo, Photo beside the message, Card over a photo, Minimal, Welcome video. ## What to change first A template is a starting point. These are the four edits that turn the placeholder funnel into yours. - **The guide and the area**: Upload your PDF guide or report as the freebie and name the area in the headline. A guide for one town outperforms a guide for everyone. - **Phone and the qualifying questions**: Switch the phone field on and add two pick-one questions: buying or selling, and when. Keep the form to five lines so people finish it. - **The pipeline stages**: Rename the stages for property: New, Called, Viewing booked, Valuation booked, Won, Lost. The funnel allows 3 to 12 stages. - **Lists for buyers and sellers**: Create two lists and add every lead to the right one from the opt-in step, so your buyer emails and seller emails stay separate. ## Who it suits The template suits agents, brokers and property marketers who want a list they own rather than leads they rent. It is the right first funnel for a new patch or a new agent. - Estate agents and realtors building a local list with a buyer’s or seller’s guide - Brokerages running adverts to a market report rather than to listings - Mortgage brokers and conveyancers who give away a first-time-buyer checklist - Property investors and developers collecting interest before a release ## How to start The template is in the Lead goal and the Real estate industry. Describe the guide and the area to Vonza AI and it drafts the two pages; upload the guide file in the opt-in step before you publish. 1. **Choose the new Funnels**: Start your 14-day free trial and, in Funnels, choose “Try the new Funnels”. Classic funnels keep working and you can switch back any time. 2. **Pick the template**: Open Templates, filter by goal or industry, and pick this template. It opens on the canvas in your Brand Kit colours and fonts, every page ready to edit. 3. **Or let Vonza AI pick it**: Choose “Write it with AI”, describe your offer and who it is for, pick a goal and a tone. Vonza AI picks the template from your brief and writes the copy of every page. It uses AI credits. 4. **Publish**: Fix anything the publish check lists, then publish on your Vonza sub-domain or a connected custom domain at /fn/your-address, and share the link, an embed or a QR code. ## The automation recipe that fits Recipe: Welcome new leads Switch on the “Welcome new leads” recipe and add one “Move to stage” step. It starts when someone becomes a lead, sends the guide link again, and after a wait moves the lead to the stage where a person calls them. “Notify me” tells you the moment a seller lead comes in. 1. Trigger: someone becomes a lead in this funnel. 2. Send email: the guide link and one local fact worth replying to. 3. Only continue if the lead answered “selling”; if no, add to the buyers list and stop. 4. Notify me: a seller lead with their answers. 5. Wait one day, then move to stage Called so the pipeline shows who is due a call. Every recipe is created switched off. Edit it, run “Test run” to send everything to yourself, then switch it on. Read about the shape, the builder and Vonza AI: [Lead magnet funnel](https://vonza.com/lead-magnet-funnel), [Application funnel](https://vonza.com/application-funnel), [Sales funnel builder](https://vonza.com/sales-funnel), [AI funnel builder](https://vonza.com/ai-funnel-builder). ## More funnel templates - [Coaching Lead Magnet Funnel Template](https://vonza.com/funnel-templates/coaching-lead-magnet-funnel): A two-step coaching lead magnet funnel: an opt-in page that gives away a workbook or guide and a thank-you page, with every lead in your pipeline. - [Online Courses Product Launch Funnel Template](https://vonza.com/funnel-templates/online-courses-product-launch-funnel): A five-step course launch funnel: an early-list page and confirmation before the doors open, then a sales page, checkout and thank-you page, in your brand kit. - [Fitness Sales Letter Funnel Template](https://vonza.com/funnel-templates/fitness-sales-letter-funnel): A four-step fitness sales letter funnel: a long-form sales letter, a checkout with a review and FAQ, a 30-minute countdown upsell and a thank-you page. [All 41 funnel templates](https://vonza.com/funnel-templates) ## Frequently asked questions ### What is a real estate lead magnet funnel? It is a two-page funnel that offers something useful to a property buyer or seller, such as a buyer’s guide, a seller checklist or a local market report, in exchange for their contact details. The opt-in page makes the offer and collects the details; the thank-you page confirms and offers the next step, such as a valuation or a viewing. ### Can the form collect a phone number? Yes. Email is always asked; name and phone are optional fields you switch on. You can add up to ten questions as short text, long text, a number or a pick-one choice, and a consent tick box. Everything is kept on the lead’s record in the funnel’s pipeline. ### How do I separate buyers from sellers? Ask a pick-one question on the form, then filter the Leads list by it, or let an automation do it: “Only continue if” branches on the answer, so sellers can be moved to a stage and you can be notified while buyers are added to a list. Lists are the platform’s People lists, so they work in your email campaigns too. ### Can I send SMS to property leads? An automation can send an SMS where SMS is included in your plan, with a quota shown as used and remaining. You can also SMS up to 200 leads at a time from the Leads list. Email is always available. ### Which designs can the opt-in page use? Seven: Photo beside the offer, Full-bleed photo, Card over a photo, Video first, Minimal, Photo row and reviews, and Early list. For property the wide photo designs work well with a street or interior photo. The thank-you page has six designs, including one with a “what happens next” band. ### Can I run the funnel on my own domain? Yes. A funnel lives on all your sites or one of them, on your Vonza sub-domain or a custom domain you have already connected, at an address such as /fn/buyers-guide. It can also be set as a site’s home page. The number of custom domains depends on your plan.