# Online Store Sales Funnel Template > A sales funnel for a store sells one product at a time, on purpose. One page makes the case for a signature product, the checkout takes the order, a one-click upsell offers the matching accessory, a downsell offers something smaller if that is declined, and a thank-you page confirms with the order summary. The Vonza Funnels template “Online store sales funnel” (goal: sales, industry: Online store): A sales page, checkout, a one-click upsell with a downsell, and a thank-you page. ## What the online store sales funnel template is for A store page asks a shopper to browse. A funnel asks them to decide. For a signature product, a launch or an advert that points at one item, the funnel wins: there is one product, one price card, one checkout, and the extras arrive after the sale rather than cluttering it. The template is the full five-step sales shape written for an online store. The checkout sells a physical or digital product from your Vonza store with its own pricing, charges the product’s real shipping rates and asks for the address when a physical product needs one. The upsell and downsell are one-click for buyers who paid by card, so “complete the set” is a single tap rather than a second checkout. ## The steps and what each page carries 5 steps, in the order a visitor sees them. Each step is a page built from one of the library's designs and opens in your brand colours and fonts. ### Step 1: Sales page (Sales page) Explain your offer and send people to checkout. The sales page carries the product: a hero with the product photo, three outcome cards (made to last, tracked shipping, easy returns in the placeholder copy), a feature list, labelled quote placeholders, an FAQ, a terms note and a closing call to action. Six sales designs are available, from the classic split hero to “Options side by side”, which compares two versions of the offer. Worth doing: Use “Options side by side” if you sell a basic and a complete version; otherwise keep one price card so the decision stays simple. Designs this step can switch to: Classic sales page, Full-bleed photo, Long-form sales letter, Video sales page, Options side by side, Minimal. ### Step 2: Checkout (Checkout) Take the payment. The checkout page carries the live checkout beside the product, with up to five order bumps, a coupon box if allowed, phone and address fields (address is required for physical products), extra questions, an optional additional fee, a terms tick box and reCAPTCHA if you switch them on. Payment methods are the ones your platform has connected. Worth doing: Make the first bump a consumable or a care item; cheap, obvious and useful converts best at checkout. Designs this step can switch to: Product beside the form, Photo banner, Minimal, With a review and FAQ, Card over a photo, Video walkthrough. ### Step 3: Upsell (Upsell) Offer one more thing right after a purchase. The upsell page carries the “complete the set” offer: a notice line, the live offer card with Yes and “No thanks”, and a split band explaining why it goes with the order. Six upsell designs are available, including a full-bleed photo and a 30-minute countdown. Worth doing: Offer the accessory that is in the product photo already; the buyer has been looking at it for two pages. Designs this step can switch to: Notice and offer card, Full-bleed photo, Countdown, Video first, Minimal, Card over a photo, with reviews. ### Step 4: Downsell (Downsell) A smaller offer when the upsell is declined. The downsell page shows a lighter option when the upsell is declined: a notice line, the offer card and a split band. Same one-click rules as the upsell; “No thanks” here goes to the thank-you page. Worth doing: A downsell should be cheaper and smaller, never the same item at a discount, or the first offer looks overpriced. Designs this step can switch to: Notice and offer card, Full-bleed photo, Countdown, Video first, Minimal, Card over a photo, with reviews. ### Step 5: Thank you (Thank you) Confirm and tell people what happens next. The thank-you page confirms the order with the order summary from the purchase and tells the buyer what happens next: receipt, shipping, how to reach you. Orders for physical products show “Ship to” and carry courier information once you add it. Worth doing: Say when the order ships and that courier details come by email; it answers the first support ticket before it is sent. Designs this step can switch to: Centred confirmation, Full-bleed photo, Photo beside the message, Card over a photo, Minimal, Welcome video. ## What to change first A template is a starting point. These are the four edits that turn the placeholder funnel into yours. - **The product and its shipping**: Pick the published product in the checkout step. Its real shipping zones are charged in the funnel, and address is required for a physical product. - **The two offers after the sale**: Choose the upsell (the accessory) and the downsell (the care kit or a smaller item), and switch on the funnel-wide bump offer if you add bumps too. - **The sales page photos and copy**: The template photos are stock placeholders. Swap in your product photography and rewrite the three outcomes in your returns and delivery terms. - **Coupons and the fee line**: Decide whether coupons show on the checkout and whether an additional fee, such as gift wrapping, is fixed or something the buyer can opt out of. ## Who it suits The template suits a store with one product worth a page of its own: a hero item, a new release or the thing every advert points at. It is not a replacement for the store; it sits beside it. - Product businesses launching a signature item or a limited run - Brands running paid traffic to one product and one price - Makers selling a main item with an accessory and a consumable - Stores on Vonza that want order bumps and one-click upsells without rebuilding the store ## How to start The template is in the Sales goal and the Online store industry. Pick the product as the item when you create the funnel and Vonza AI writes the pages about it; the photos stay placeholders until you replace them. 1. **Choose the new Funnels**: Start your 14-day free trial and, in Funnels, choose “Try the new Funnels”. Classic funnels keep working and you can switch back any time. 2. **Pick the template**: Open Templates, filter by goal or industry, and pick this template. It opens on the canvas in your Brand Kit colours and fonts, every page ready to edit. 3. **Or let Vonza AI pick it**: Choose “Write it with AI”, describe your offer and who it is for, pick a goal and a tone. Vonza AI picks the template from your brief and writes the copy of every page. It uses AI credits. 4. **Publish**: Fix anything the publish check lists, then publish on your Vonza sub-domain or a connected custom domain at /fn/your-address, and share the link, an embed or a QR code. ## The automation recipe that fits Recipe: Downsell declined follow-up Switch on the “Downsell declined follow-up” recipe. A buyer who said no twice still bought the main product, and the right follow-up is service, not a third pitch. The recipe starts when the downsell is declined; use it to confirm shipping and ask for a review later. 1. Trigger: an offer is declined on the downsell step. 2. Send email: thanks for the order, when it ships, how to reach you. 3. Wait seven days. 4. Send email: how is it going, with a link to the accessory in the store. 5. Add to list: “bought the signature product”. Every recipe is created switched off. Edit it, run “Test run” to send everything to yourself, then switch it on. Read about the shape, the builder and Vonza AI: [Sales funnel builder](https://vonza.com/sales-funnel), [Quick checkout funnel](https://vonza.com/quick-checkout-funnel), [AI funnel builder](https://vonza.com/ai-funnel-builder), [Pricing](https://vonza.com/pricing). ## More funnel templates - [Fitness Sales Letter Funnel Template](https://vonza.com/funnel-templates/fitness-sales-letter-funnel): A four-step fitness sales letter funnel: a long-form sales letter, a checkout with a review and FAQ, a 30-minute countdown upsell and a thank-you page. - [Creators Video Sales Funnel Template](https://vonza.com/funnel-templates/creators-video-sales-funnel): A four-step video sales funnel for creators: a video sales page, a checkout with a walkthrough video, a one-click upsell and a welcome video, in your brand kit. - [Wellness Sales Funnel Template](https://vonza.com/funnel-templates/wellness-sales-funnel): A five-step wellness sales funnel: a calm sales page for a programme, a checkout, a one-click upsell for a companion series, a downsell and a thank-you page. [All 41 funnel templates](https://vonza.com/funnel-templates) ## Frequently asked questions ### What is a sales funnel for an online store? A store sales funnel sells one product on a dedicated path: a sales page, a checkout, a one-click upsell, a downsell if the upsell is declined, and a thank-you page. Unlike the store, there is nothing to browse; the shopper decides on one item, and the extras are offered after the sale. ### Does the funnel charge shipping? Yes. A physical product sold in a funnel is charged its real shipping zones, the checkout requires the buyer’s address, and the order shows “Ship to”. Fulfilment statuses (pending, in transit, delayed, delivered, cancelled), stock and courier information live in the funnel’s Sales screen, and courier details are emailed to the customer. ### How many order bumps can the checkout have? Up to five per checkout step, and a funnel has one checkout step. Each bump has a name, a price, a description, an optional item it gives access to and a “ticked when the page opens” setting. A funnel-wide switch turns the bump offer on or off. ### What is the difference between an upsell and a downsell? The upsell comes right after the purchase and offers one more thing. If the buyer says “No thanks”, the downsell offers a smaller alternative. Both are one-click for a buyer who paid by card, both have their own Yes and “No thanks”, and declining either can start a follow-up automation. ### Which payment methods can shoppers use? Only the methods your platform has connected are offered: card through Stripe, including Apple Pay, Google Pay and Klarna, PayPal for one-time payments, and Paystack for Nigerian naira. The funnel charges in your platform currency. ### Can I give affiliates a cut on this funnel? Yes, on plans that include the affiliate programme. Per funnel you can turn affiliates on, choose a percentage or fixed commission and the number of days a click still counts, invite affiliates and see each one’s clicks, sales and earnings. The referring affiliate is kept through the upsell.