# Event Tickets Funnel Template

> An event ticket funnel sells a seat in four pages: the event page makes the case, the ticket page takes the payment, a one-click upgrade offers VIP, and a confirmation says “see you there”. This template is that funnel, built around a paid event you run on Vonza.

The Vonza Funnels template “Event tickets” (goal: event, industry: Events): Sell tickets with an event page, checkout, a VIP upgrade and a confirmation.

## What the events event tickets template is for

Ticket pages are where urgency and detail have to live together. The event shape handles both: the event page is a sales page with the agenda, speakers and venue in the feature list; the ticket page is a checkout with the event’s own ticket prices; the VIP upgrade is a one-click upsell right after payment, when a buyer is most willing to add the dinner or the front row.

The checkout sells a paid event from your Vonza account, so ticket types come from the event’s pricing plans and the buyer’s ticket is handled by the event, not by the funnel. Order bumps add a recordings pass or a workshop seat; coupons give partners and early birds a code. The confirmation page closes the loop with the order summary and the practical details.

## The steps and what each page carries

4 steps, in the order a visitor sees them. Each step is a page built from one of the library's designs and opens in your brand colours and fonts.

### Step 1: Event page (Sales page)

Explain your offer and send people to checkout.

The event page is a sales step: a hero with the event photo, three outcomes (learn from practitioners, meet peers, leave with a plan in the placeholder copy), a feature list for the agenda, labelled quote placeholders, an FAQ, a terms note and a closing call to action. Six sales designs are available; “Options side by side” suits a general and a VIP ticket.

Worth doing: Put the date, city and venue in the headline. Everything else on the page is secondary to those three facts.

Designs this step can switch to: Classic sales page, Full-bleed photo, Long-form sales letter, Video sales page, Options side by side, Minimal.

### Step 2: Tickets (Checkout)

Take the payment.

The ticket page carries the live checkout with the event’s ticket plans or one override price, up to five order bumps, a coupon box if allowed, buyer details and an optional additional fee. Attendee name and email are collected as the buyer details; extra questions can ask for dietary needs or a company name.

Worth doing: Add “recordings after the event” as a bump; it sells to people who are coming as well as people who are not sure they can.

Designs this step can switch to: Product beside the form, Photo banner, Minimal, With a review and FAQ, Card over a photo, Video walkthrough.

### Step 3: VIP upgrade (Upsell)

Offer one more thing right after a purchase.

The VIP upgrade is a one-click upsell: a notice line, the live offer card with Yes and “No thanks”, and a band explaining what VIP adds (front-row seating, the speaker dinner, a private Q&A in the placeholder copy). A buyer who paid by card upgrades with one click.

Worth doing: Price the upgrade as the difference between the tickets, and name the one thing VIP gets that nobody else does.

Designs this step can switch to: Notice and offer card, Full-bleed photo, Countdown, Video first, Minimal, Card over a photo, with reviews.

### Step 4: See you there (Thank you)

Confirm and tell people what happens next.

The “See you there” page confirms the order with the order summary and tells the attendee what happens next: the ticket is in their inbox, the calendar details, where to ask questions.

Worth doing: Add the start time and a “add to calendar” line; the confirmation page is read more carefully than any email.

Designs this step can switch to: Centred confirmation, Full-bleed photo, Photo beside the message, Card over a photo, Minimal, Welcome video.

## What to change first

A template is a starting point. These are the four edits that turn the placeholder funnel into yours.

- **The event and its tickets**: Publish the paid event on Vonza first (only published items can be sold), then pick it in the checkout step and copy its ticket plans.
- **The agenda on the event page**: The feature list is placeholder copy. Replace it with sessions, speakers and times, and swap the stock photos for last year’s room.
- **The VIP offer**: Choose the VIP item for the one-click upgrade and say precisely what it includes. Turn the bump offer on if you also sell recordings or a workshop.
- **Early-bird coupons**: Create a coupon with an end date for early birds and show the coupon box on the ticket step; percentage or fixed, with an optional use limit.

## Who it suits

The template suits anyone selling tickets to something with a date: a conference, a workshop day, a retreat, a dinner. It is the shape to pick when you want an upgrade offered at the moment of purchase.

- Conference and summit organisers with general and VIP tiers
- Trainers running a paid in-person or live online day
- Community and association leaders selling an annual gathering
- Studios and venues selling a special evening with limited seats

## How to start

The template is the one entry in the Event goal, in the Events industry. Pick the event as the item when you create the funnel and Vonza AI writes the event page from its description; set the agenda yourself.

1. **Choose the new Funnels**: Start your 14-day free trial and, in Funnels, choose “Try the new Funnels”. Classic funnels keep working and you can switch back any time.
2. **Pick the template**: Open Templates, filter by goal or industry, and pick this template. It opens on the canvas in your Brand Kit colours and fonts, every page ready to edit.
3. **Or let Vonza AI pick it**: Choose “Write it with AI”, describe your offer and who it is for, pick a goal and a tone. Vonza AI picks the template from your brief and writes the copy of every page. It uses AI credits.
4. **Publish**: Fix anything the publish check lists, then publish on your Vonza sub-domain or a connected custom domain at /fn/your-address, and share the link, an embed or a QR code.

## The automation recipe that fits

Recipe: Abandoned checkout

Switch on the “Abandoned checkout” recipe. Ticket buyers often open the checkout to check the price and come back later, or not. The recipe emails a known lead who reached checkout and did not buy within a wait you choose, from 5 minutes to 7 days, and never emails anonymous visitors.

1. Trigger: a lead leaves checkout without buying.
2. After how long without buying: one day.
3. Send email: tickets are still available, with the early-bird end date.
4. Only continue if the lead has not bought; wait until the day before the early-bird ends.
5. Send email: last chance at the early-bird price.

Every recipe is created switched off. Edit it, run “Test run” to send everything to yourself, then switch it on.

Read about the shape, the builder and Vonza AI: [Event ticket funnel](https://vonza.com/event-ticket-funnel), [Sales funnel builder](https://vonza.com/sales-funnel), [AI funnel builder](https://vonza.com/ai-funnel-builder), [Quick checkout funnel](https://vonza.com/quick-checkout-funnel).

## More funnel templates

- [Coaching Lead Magnet Funnel Template](https://vonza.com/funnel-templates/coaching-lead-magnet-funnel): A two-step coaching lead magnet funnel: an opt-in page that gives away a workbook or guide and a thank-you page, with every lead in your pipeline.
- [Online Courses Product Launch Funnel Template](https://vonza.com/funnel-templates/online-courses-product-launch-funnel): A five-step course launch funnel: an early-list page and confirmation before the doors open, then a sales page, checkout and thank-you page, in your brand kit.
- [Fitness Sales Letter Funnel Template](https://vonza.com/funnel-templates/fitness-sales-letter-funnel): A four-step fitness sales letter funnel: a long-form sales letter, a checkout with a review and FAQ, a 30-minute countdown upsell and a thank-you page.

[All 41 funnel templates](https://vonza.com/funnel-templates)

## Frequently asked questions

### What is an event ticket funnel?

An event ticket funnel sells tickets on a dedicated path: an event page that explains the day, a checkout that sells the ticket, a one-click VIP upgrade offered right after payment and a confirmation page. The Vonza template has those four steps and sells a paid event from your Vonza account.

### Where do the ticket types come from?

From the event. The checkout step sells one of your published items, and a paid Vonza event brings its own pricing plans, which become the ticket options. You can instead set one override price for the funnel. Free events are not sold through a funnel checkout; use a registration page for those.

### Can I sell a VIP ticket and a general ticket?

Yes, two ways. Show both as plans on the ticket step and let the buyer choose, or sell the general ticket and offer VIP as the one-click upgrade right after payment, as the template does. The upgrade is added with one click by a buyer who paid by card.

### How do I give partners a discount code?

Create a coupon on the funnel: a code of 3 to 20 characters, a percentage or a fixed amount, an optional use limit and an end date. Switch “Let buyers use coupons” on and show the coupon box on the ticket step. Early-bird pricing is the same coupon with an end date.

### What happens if someone leaves the ticket page without paying?

If the funnel already knows them (they opted in or bought before), the “Abandoned checkout” automation can email them after a wait you set, from 5 minutes to 7 days, one run per visit. Anonymous visitors are not followed up. The recipe is created switched off so you can edit the email first.

### Can I see ticket sales in one place?

Yes. The funnel’s Sales screen shows sales, orders and customers with statuses (paid, pending, failed, refunded, disputed), an “Upsell” chip on VIP upgrades and refunds within 30 days. Stats show visitors, orders, revenue and conversion for 7, 30 or 90 days with step-by-step drop-off.