# Etsy alternatives for digital products: a store you own instead of a listing you rent

> Verdict: stay on Etsy if its shoppers are where your sales come from and you accept the fee stack: $0.20 a listing, 6.5% of each order and 15% of orders that arrive through Offsite Ads. Pick Vonza if you want to sell the same printables, templates, planners and ebooks from a store on your own domain, keep the buyer’s email, and build courses, a community and email around them. Etsy brings traffic and charges for it on every sale; a Vonza store is yours to brand and to grow, with a monthly plan and a platform fee that depends on the plan rather than a share of every order. Etsy’s figures below come from its own fees policy, as it stood on 9 November 2026, and its help centre, read on 2026-11-14.

Etsy is a marketplace for handmade and vintage goods and digital downloads. There is no plan: you pay $0.20 to list each item for four months, 6.5% of the order total including shipping and gift wrapping when it sells, and, when a buyer arrives through Etsy’s Offsite Ads, 15% of that order (12% once your shop has sold $10,000 or more in a year, when the ads become mandatory), plus payment processing that varies by country. In return Etsy brings its own shoppers, which no store of your own does on day one.

[See how migration works](https://vonza.com/free-migrations).

## Etsy vs Vonza at a glance

Prices read from etsy.com on 2026-11-14; check the vendor’s page for current pricing.

| Pricing | Vonza | Etsy |
| --- | --- | --- |
| Lowest monthly price | See vonza.com/pricing | $0 a month; $0.20 per listing, renewed every four months |
| Annual billing | Pay monthly, or save up to 30% with annual billing. | No subscription; the optional Pattern website is $15.00 a month after a 30-day trial |
| Transaction fee | Your payment provider’s own processing fee, plus a Vonza platform fee per transaction that depends on your plan (see the pricing page). | 6.5% of the order total including shipping; Offsite Ads 15% of attributed orders, 12% once sales pass $10,000 in a year; payment processing varies by country |
| Free trial | Every plan starts with a 14-day free trial. | No plan or trial: open a shop and pay per listing and per sale; a one-time set-up fee may be required |

Source: [etsy.com](https://www.etsy.com/legal/fees/), read on 2026-11-14; a copy of the page as read that day is kept so the figures can be checked. Etsy’s fees policy blocks automated reading, so the figures come from a saved copy of the policy as it stood on 9 November 2026, checked against the help centre read on 2026-11-14. The set-up fee amount and the US payment-processing rate are not stated on those pages. Vonza’s price is its live price on the day you read this page; its billing, fee and trial lines are the pricing page’s own.

## What each platform includes

From Etsy’s fees policy and help pages as read on 2026-11-14. “Not stated” means the page did not mention it, not that Etsy lacks it; Vonza’s column reflects the products with their own pages on this site.

| Capability | Vonza | Etsy |
| --- | --- | --- |
| Online courses | Yes | Not stated |
| Community | Yes | Not stated |
| Memberships | Yes | Not stated |
| Email marketing | Yes | Not stated |
| SMS marketing | Yes | Not stated |
| Website builder | Yes | Not stated |
| Landing pages | Yes | Not stated |
| Sales funnels | Yes, the new Vonza Funnels: steps on a canvas, every page written by Vonza AI on AI credits, up to 5 order bumps, one-click upsells and downsells, split tests on any step and a tracking tab | Not stated |
| Appointment scheduling | Yes | Not stated |
| Invoicing | Yes | Not stated |
| CRM | Yes | Not stated |
| Online store | Yes, seven kinds of product (digital, physical, services, bundles, gift cards, licence keys and links), with variants, shipping profiles and a Shopify CSV import | Yes, marketplace listings for handmade, vintage and digital downloads; no store of your own |
| Checkout and upsells | Yes, checkout pages with up to 5 order bumps, a one-click offer after payment, payment plans and coupons | Not stated |
| Forms | Yes, an AI form builder, 61 templates, conditional logic, scored quizzes and payments; every respondent who leaves an email becomes a CRM contact | Not stated |
| Affiliate program | Yes | Not stated |
| Free migration | Yes | Not stated |

## Why creators switch from Etsy to Vonza

Grounded in what each platform’s own pages list, not in opinion.

- **A flat platform fee**: Etsy takes $0.20 per listing, 6.5% of each order including shipping, and 15% of orders that arrive through Offsite Ads, before payment processing. Vonza charges a monthly plan with a platform fee per transaction that depends on your plan, and your buyers pay through your own Stripe account, PayPal for one-time payments, or Paystack for sales in Nigerian naira.
- **Own your audience and your prices**: On Etsy the shopper is Etsy’s customer, found through its search and ads. In a Vonza store every buyer becomes a contact you can email, text and tag, your products live on your own domain with their own page titles and descriptions, and no listing expires.
- **A store for seven kinds of product**: Etsy sells handmade, vintage and digital items. Vonza’s store sells seven kinds of product, digital downloads, physical goods, services, bundles, gift cards, licence keys and links, with pay-what-you-want, subscription and instalment prices, an order bump at checkout and a one-click offer after payment.
- **One platform instead of a stack**: A printable or template sold on Vonza can lead somewhere: the same account runs courses, a community, email and SMS campaigns, sales funnels, forms and appointment scheduling, so a buyer of a planner can be offered the course or the coaching call that goes with it.

## When to stay with Etsy

Etsy is the right choice for some creators. Here is when, and what its fees policy and help pages leave out.

### Stay with Etsy if

- Etsy’s shoppers are your traffic: a marketplace brings buyers who are already searching, which a store of your own has to earn through your own marketing.
- You sell occasionally: with no monthly fee, a shop with a few listings costs only $0.20 a listing and the fees on what actually sells.
- You want Etsy to handle digital VAT: its fees policy says Etsy collects and remits VAT on digital items delivered by automatic download.

### Not listed on Etsy’s fees policy and help pages

- Online courses
- Community
- Memberships
- Email marketing

## Move from Etsy to Vonza for free

Switch to Vonza effortlessly. We’ll migrate your courses, communities, and calendar for free with any Annual Pro or Business plan. Tell support what you are bringing from Etsy and the team handles the move; anything beyond courses, communities and your calendar can be moved for a fee.

1. **Choose Your Plan**: Sign up for an Annual Pro or Business plan to get started.
2. **Request Migration**: Contact Vonza Support and tell us what you want migrated.
3. **We Handle Everything**: Our team manages your migration and keeps you updated.

## What you add when you switch from Etsy

Etsy’s fees policy and help pages do not mention these. Vonza has a product page for each, so they sit in the same login as your courses and community rather than in another subscription.

- Online courses
- Community
- Memberships
- Email marketing

Every plan starts with a 14-day free trial.

## Etsy vs Vonza: your questions

### Is Vonza cheaper than Etsy for digital products?

Etsy has no monthly fee; it charges $0.20 per listing every four months, 6.5% of each order including shipping and gift wrapping, 15% of orders attributed to Offsite Ads (12% once your shop has sold $10,000 or more in a year) and payment processing on top, as its fees policy stated on 9 November 2026. Vonza charges a monthly plan with a platform fee per transaction that depends on your plan, so Etsy costs less for a shop that sells little and Vonza can cost less as sales grow, with courses, email, SMS and funnels included. Vonza’s live price is in the table above.

### What are Etsy’s fees for selling digital downloads?

The same as for anything else on Etsy: a $0.20 listing fee for each item, which expires after four months and renews at $0.20 when it sells; a transaction fee of 6.5% of the price you display plus shipping and gift wrapping; Offsite Ads fees of 15% on attributed orders, or 12% once your shop has sold $10,000 or more over the prior 365 days, capped at $100 per order; payment processing that varies by the location of your bank account; and a 2.5% currency conversion fee if you list in a currency other than your payment account’s. Etsy also collects VAT on digital items delivered by automatic download.

### Can I migrate from Etsy to Vonza?

Yes, in two parts. Your products come first: there is no Etsy import, so add each download to the Vonza store blank, from one of over 100 templates in 18 categories or by describing it to Vonza AI, upload the files, and set your prices. Switch to Vonza effortlessly. We’ll migrate your courses, communities, and calendar for free with any Annual Pro or Business plan. Ask support once you are on the plan and the team moves your courses, communities and scheduling calendar; anything else can be moved for a fee. Details are on the free migration page.

### Can I sell printables, templates and planners on Vonza?

Yes. A Digital product on Vonza takes PDF, EPUB, Office documents, ZIP, images, video, audio or text up to your plan’s file size, and delivers them through private links that expire; buyers get 100 downloads by default and you can set a lower limit and an access expiry. Every product page has its own URL, page title and meta description, and the templates for planners and printables, e-books and guides, and presets, fonts and design are among the 18 template categories.

### Can I run an Etsy shop and a Vonza store at the same time?

Yes, and many sellers do: Etsy for the shoppers it brings, a store of your own for repeat buyers, higher-priced bundles and the courses or coaching that follow. On Vonza the store, courses, community, email and scheduling share one contact list, so a buyer who finds you on Etsy and then buys from your own store joins the same list as everyone else.

## See for yourself before you leave Etsy

Every plan starts with a 14-day free trial. Keep Etsy running while you look around.

## Related pages

- [Shopify Alternatives](https://vonza.com/compare/shopify-alternatives): The reference store platform for physical products, with apps for everything else.
- [Gumroad Alternatives](https://vonza.com/compare/gumroad-alternatives): Sell digital products with no monthly fee and a per-sale cut.
- [Payhip Alternatives](https://vonza.com/compare/payhip-alternatives): Start at no monthly cost and pay a cut of each sale: 5%, then 2%, then 0% as the plan grows.
- [Compare Vonza](https://vonza.com/compare)
- [Vonza pricing](https://vonza.com/pricing)
- [Free migration](https://vonza.com/free-migrations)