# How to Sell on Instagram with a Link in Bio and Your Own Store > How to sell products on Instagram: one bio link to a page of your products, a store that takes the payment, pixels that measure it, and posts that send people. By Uyi Abraham (Founder and CEO, Vonza). Published 2026-11-14, updated 2026-11-14. Category: Marketing and sales. 7 min read. Canonical: https://vonza.com/blog/sell-on-instagram Instagram is a place to be seen, not a place to be paid. The platform gives you a profile with a link, posts and stories that people scroll past in a second, and an audience that will buy from you if the path from "I want that" to "paid" is short. This guide sets out that path: a link in bio page that lists what you sell, a store that takes the order, pixels and UTM tags that tell you what worked, and the posts that send people down it. The product pages are [link in bio](https://vonza.com/link-in-bio) and [online store](https://vonza.com/store). ## The path from post to purchase Every sale from Instagram follows the same four steps: 1. A post, reel or story makes someone want the thing. 2. They open your profile and tap the link in your bio. 3. The link opens a page that shows them the thing they wanted, quickly. 4. They tap it, land on the product, and pay. Most lost sales die at step 3: the bio link goes to a home page, the product is three taps away, and the buyer gives up. The fix is a link in bio page whose first button is whatever you posted about today, pointing straight at the product. ## Step 1: Build a link in bio page A link in bio page is one short address that holds the links you would otherwise have to swap in and out of your profile. On Vonza, your page lives at **yourname.vonza.com**, where yourname is a handle of 3 to 30 letters or numbers you choose. Start from one of 15 templates, pick a background colour, one of 7 fonts, a header layout and a text size, or tap Surprise me. Whatever colour you pick, the button text stays readable. Build on one screen or step by step, with a live phone preview, and the page saves as you go. Then add the blocks that sell: - **Links**, as plain buttons or as a picture card or a card with text and a button. Turn your three current products into picture cards with the product photo; a picture sells better than a label. - **Section titles** to separate "Shop" from "Watch" and "Book". - **Pictures and text** for a short line about who you are. - **Video or music that plays on the page** from YouTube, Vimeo, Spotify, SoundCloud, TikTok or Apple Music, for the reel you want people to see. - Up to **12 social icons** from 18 networks, so your Instagram audience can find your YouTube or your newsletter. Highlight your most important link, or make it pulse or wiggle, so the product from today's post stands out. Hide a link without deleting it when the offer ends, and drag to reorder. You can make up to 10 pages, each with its own address and analytics, so a launch, a second brand or a collaboration can have its own. ## Step 2: Point the buttons at your store The bio page itself holds links, pictures, text and media; the selling happens on your store. In the Vonza Products app, each product has a **Link-in-bio button** under "Sell elsewhere": a buy button for that product to put on your link in bio page. Tapping it takes the buyer to the product, where they add it to the cart or buy now. For a single product you want to sell from one post, give it a **Checkout page** instead: a one-product payment page with its own link, with no store to browse. Put that link on the bio page's first button during the launch. Your store sells seven kinds of product, digital downloads, physical goods, services, bundles, gift cards, licence keys and links, and a free link product works as a lead magnet: a "Get it free" button that turns the visitor into a contact tagged with the product's name. That is the move for an audience that is not ready to buy: a free guide today, a paid product next month. ## Step 3: Make the product page do the selling The buyer arriving from Instagram has seen one photo and read one caption. The product page has to finish the job. - Lead with photos, because that is what they came for. The product page shows photos with zoom and a promo video from your library. - Write highlights with pictures for the three things that matter, and put the detail in the details sections. - Use options for the real choices, such as size or colour, and extras for gift wrap or personalisation. [Product variants and add-ons](https://vonza.com/blog/product-variants-and-add-ons) shows how. - Show real scarcity only: stock tracking with an Only N left chip, a countdown to a real sale end, and a recent-sales popup that shows only real orders from the last 14 days. [Back-in-stock emails and honest countdowns](https://vonza.com/blog/back-in-stock-emails) explains each. - Add an [order bump](https://vonza.com/order-bumps) under the buy button for the product that goes with it. For an Instagram audience on phones, choose a One step checkout for cheap products and a Two step checkout for dearer ones, so a buyer who hesitates has left an email you can follow up. [Checkout layouts](https://vonza.com/blog/checkout-layouts) compares them. ## Step 4: Measure what Instagram sends Two tools tell you whether Instagram is paying off. **UTM tags and Insights.** Add a UTM tag to the links on your bio page, such as `?utm_source=instagram&utm_medium=bio`, and your store keeps it through to the order. Insights then shows the sales under the Campaign and Social sources, beside Search, Email, Other sites and Direct, for 7, 30 or 90 days, with views, paid orders, revenue after refunds and conversion. **Pixels.** Add your Facebook pixel to the product, or to the whole store, and the store fires ViewContent, InitiateCheckout and Purchase events, so Meta's ad tools can measure and optimise for buyers. Google, Google Tag Manager and TikTok pixels work the same way. The bio page has its own analytics too: views, taps and tap rate, day by day for 7, 30 or 90 days, with taps for every link. If a product button gets taps but the product gets no orders, the page is the problem; if the button gets no taps, the post is. ## Step 5: Post in a way that sends people The bio page and the store are the machine; posts are the fuel. A few habits that work: - **One product per post.** Say what it is, who it is for and that the link is in your bio. Vague posts send nobody. - **Match the first button.** When you post about a product, make it the highlighted first button on the bio page the same day. Schedule a link to show only between two dates for a launch so it appears and disappears on time. - **Use stories for the "how".** Show the product being used; the post is the photo, the story is the demonstration. - **Reply to comments with the next step.** "It's the first button in my bio" is a sale; a like is not. - **Share the QR code offline.** The bio page has a QR code in PNG or print-ready SVG, for packaging, markets and events. ## Step 6: Keep the customer The point of selling from your own store rather than inside a social platform is that the customer is yours. Every buyer is in your Customers list, with their orders. Buyers who tick the consent box at checkout join the lists you choose, so your next launch goes by email as well as by post. Store automations can thank a buyer when their order is delivered and ask for a review a week later, and follow up a cart that was abandoned. Buyers find every download, licence key, gift card balance and order in their Vonza account afterwards, so "where's my file?" has a self-service answer. ## A worked example A ceramicist posts a reel of a new mug glaze on Monday. Her bio link goes to her Vonza bio page, where the first button is a picture card of the mug, highlighted and scheduled to show until Sunday. The button opens the mug's product page on her store, with two colour variants, gift wrap as an extra and a $5 gift card as an order bump. The link carries a UTM tag. On Sunday she opens Insights, filters to the last 7 days and sees the mug's orders under Social, the bio page's analytics show the taps, and the people who bought are in her Customers list for the next glaze. ## Where to start Build a bio page today: three picture cards for your three current products, each pointing at the product on your store, and a free guide as the fourth. Put the page's address in your Instagram bio and leave it there. New to Vonza? Link in bio and the store are both part of every Vonza plan with a 14-day free trial; the plans are on [pricing](https://vonza.com/pricing), and the [link in bio](https://vonza.com/link-in-bio) page covers the builder in detail. Selling on short video as well? Read [sell digital products on TikTok and YouTube](https://vonza.com/blog/sell-digital-products-on-tiktok-and-youtube). ## Frequently asked questions ### How do I sell products on Instagram without a shop on Instagram itself? Put one link in your bio that opens a page of your products, and have each product open a page on your own store where the buyer pays. Instagram sends the traffic; your store takes the order, delivers the product and keeps the customer's email. ### What should the link in my Instagram bio go to? A link in bio page: one short address that lists your current products, your newest post's offer and your other channels, so one link does the work of many. On Vonza it lives at yourname.vonza.com and each button can point at a product on your store. ### Can I see which sales came from Instagram? Yes, two ways. Add a UTM tag to the links on your bio page and your store's Insights shows the sales under Campaign and Social sources. Add your Facebook pixel to the product and ViewContent, InitiateCheckout and Purchase events report into Meta for ads. ### Do I need a different link for every product I post about? No. Keep one bio link to your link in bio page and change the buttons on the page when you post. Schedule a button to show only between two dates for a launch, and highlight the one that matches today's post.