# How to Sell Digital Products on TikTok and YouTube from Your Own Store > Sell digital products on TikTok and YouTube: the one-link path from video to checkout, a free lead magnet, a pixel to measure it, and videos that convert. By Uyi Abraham (Founder and CEO, Vonza). Published 2026-11-14, updated 2026-11-14. Category: Marketing and sales. 7 min read. Canonical: https://vonza.com/blog/sell-digital-products-on-tiktok-and-youtube Short video is the fastest way to find an audience for a digital product, and the slowest way to get paid from one if the path from the video to the checkout is long. A viewer who liked your 30-second tutorial will not hunt for the template you mentioned. This guide sets out the short path: one link, a page that shows the product, a store that delivers the download the moment they pay, a free product for the viewers who are not ready, and the pixel and tags that tell you which videos sold. The product pages are [sell digital products](https://vonza.com/sell-digital-products) and [link in bio](https://vonza.com/link-in-bio). ## What sells on short video Digital products that sell from TikTok and YouTube share a shape: the video shows the result, and the product is the shortcut to it. A budgeting spreadsheet shown filling itself in. A preset applied to a dull photo. A planner page being used. A template that turns a blank page into a finished thing in one cut. The formats that fit: [templates](https://vonza.com/sell/templates), [presets](https://vonza.com/sell/presets), [spreadsheets](https://vonza.com/sell/spreadsheets), [digital planners](https://vonza.com/sell/digital-planners), [printables](https://vonza.com/sell/printables), [e-books](https://vonza.com/sell/ebooks) and [workbooks](https://vonza.com/sell/workbooks). The common thread is that the video can demonstrate the product in under a minute, and the download delivers it in under a minute too. ## The one-link path On TikTok the clickable link is in your bio. On YouTube it is in the description, a pinned comment and, for channels that have them, on-screen cards and end screens. Either way, the viewer gets one tap. Make it count: 1. **The link goes to a link in bio page**, not a home page. On Vonza the page lives at yourname.vonza.com and starts from one of 15 templates, with buttons, picture cards, section titles, pictures, text and video or music that plays on the page. Make the first button the product from your latest video and highlight it. 2. **The button goes to the product**, on your store, with a buy button and the price in view. For a single product behind a single video, use a one-product [checkout page](https://vonza.com/checkout) with its own link instead, and send YouTube viewers there directly from the description. 3. **The product page sells in one screen.** Photos or a short promo video from your library at the top, three highlights with pictures, the price, the buy button. 4. **The download arrives at once.** Digital files are delivered through private links that expire, with 100 downloads per buyer by default, and the buyer finds the file again in their Vonza account whenever they need it. Everything the viewer saw in the video should be the first thing they see on the page. If the video showed the budgeting spreadsheet's dashboard, the dashboard is the first photo. ## Step 1: Set up the product In your Vonza dashboard, open Products and create a digital product: start blank, from one of the templates in the "Planners & printables", "E-books & guides" or "Presets, fonts & design" categories, or describe it and let Vonza AI write the page and make a photo (that uses AI credits). Upload the files on the Content rail: PDF, EPUB, Office documents, ZIP, images, video, audio or text, up to your plan's file size. Set a download limit and an access expiry if you want them; the defaults are 100 downloads and no expiry. Price it one-time for a template or a preset pack, or pay what you want for a small tool you would like supporters to price. A compare-at price shown struck through and a scheduled sale with real dates give a launch video something to say. See [how to create a digital product with AI](https://vonza.com/blog/create-a-digital-product-with-ai) for the full walk-through. ## Step 2: Add a free product for the viewers who are not ready Most viewers will not buy on the first visit. Give them a reason to leave an email. On a Vonza store a **free link** product, which sells access to a private link, shows one "Get it free" button, and each person who takes it becomes a contact tagged with the product's name. Point the link at a one-page sample of the planner, the first tab of the spreadsheet, or one preset from the pack. Those contacts are the audience for your launch email. Store automations can tag and list buyers of a product and follow up on their own; your email campaigns do the rest. ## Step 3: Add the TikTok pixel and UTM tags Measurement is what separates "I think TikTok is working" from knowing which video paid. **TikTok pixel.** Add your TikTok pixel to the product or to the whole store, and the store fires ViewContent when the product page is viewed, InitiateCheckout when the buyer starts paying and Purchase when they do. Facebook, Google and Google Tag Manager pixels work the same way, per product or store-wide. **UTM tags.** Add a tag to the links you use on each platform, such as `?utm_source=tiktok&utm_medium=bio` and `?utm_source=youtube&utm_medium=description`, and the store keeps the tag through to the order. Insights then shows those sales under the Campaign and Social sources for 7, 30 or 90 days, with views, paid orders, revenue after refunds and conversion. Use a different tag per video when you want to know which one sold. The bio page adds its own view: views, taps and tap rate by day, with taps per link, so you can see whether a video sent people to the page and whether they tapped the product. ## Step 4: Make the checkout fit a phone TikTok viewers are on phones; most YouTube viewers are too. A few checkout settings matter more here than anywhere: - Choose a **One step** checkout for a cheap template or preset pack, and a **Two step** checkout for a dearer product, so a buyer who hesitates has left an email the cart-abandoned automation can follow up. [Checkout layouts](https://vonza.com/blog/checkout-layouts) compares them. - Tick **Apple Pay and Google Pay** on the product so a phone buyer pays without typing a card; they come through your connected Stripe account. PayPal takes one-time payments, and Paystack serves sales in Nigerian naira. - Add one **[order bump](https://vonza.com/order-bumps)**, such as the matching preset pack or the printable version, as a tick box under the buy button. - Set **After payment** to the order page, so the download link is the first thing the buyer sees. ## Step 5: Make videos that send people The platform decides who sees the video; you decide whether it sells. - **Show the result in the first two seconds.** The finished planner page, the edited photo, the filled spreadsheet. Then show how. - **Name the product once, clearly.** "This is the Weekly Reset planner, link in bio." Say it; do not rely on text on screen. - **Make the product the shortcut to what you just taught.** A tutorial that ends with "or use my template and skip all this" converts because the viewer has just felt the work. - **Pin the link.** On YouTube, the first line of the description and a pinned comment. On TikTok, keep the bio link constant and change the bio page instead. - **Series beat one-offs.** A weekly video using the same product trains viewers to want it. Do not fake urgency. If you run a launch price, set a real scheduled sale with an end date and a countdown to it; the store's recent-sales popup shows only real orders from the last 14 days. Viewers who catch a fake countdown do not come back. ## Step 6: Keep the audience you earned A viewer who bought from your store is in your Customers list with their order and, if they ticked the consent box, on the list you chose. That is the difference between selling through a platform's own checkout and selling from your own store: the next product launches by email, not by hoping the algorithm shows the video. Buyers can review the product from their order page, and an automation can ask for that review a week after delivery. Reviews from viewers who used the product are the proof the next viewer wants. ## A worked example A photographer posts a TikTok of a flat, grey photo turning warm in one tap. "That's the Golden Hour pack, link in bio." Her bio link opens her Vonza bio page, whose highlighted first button is a picture card of the pack. The button opens the product page: the before-and-after as the first photo, three highlights, a one-time price with a compare-at price for launch week, a Get it free button on a separate product offering one preset from the pack, and the mobile edition as an order bump. The TikTok pixel fires on every view and purchase, the bio link carries a UTM tag, and on Sunday her Insights shows the week's orders under Social and the free-preset contacts ready for the next launch. ## Where to start Create one digital product and one free sample of it, build a bio page with the product as the first button, and put the page's address in your TikTok bio and your YouTube descriptions. New to Vonza? The store and link in bio are both part of every Vonza plan with a 14-day free trial; the plans are on [pricing](https://vonza.com/pricing), and [sell digital products](https://vonza.com/sell-digital-products) covers delivery in detail. Selling on Instagram as well? Read [how to sell on Instagram with a link in bio](https://vonza.com/blog/sell-on-instagram). ## Frequently asked questions ### How do I sell a digital product from TikTok? Put one link in your TikTok bio that opens a page listing your products, and have each product open a page on your own store where the viewer pays and gets the download at once. Say in the video what the product is and that the link is in your bio. ### How do I sell digital products on YouTube? Put the product's link in the video description and in a pinned comment, and mention it on screen. A one-product checkout page with its own link works well here, because the viewer has already watched you explain the product and only needs to pay. ### What if viewers are not ready to buy? Offer a free product. On a Vonza store a free link product gives viewers a Get it free button, and each one becomes a contact tagged with the product's name, so you can email them when the paid product launches. ### Can I measure sales from TikTok? Yes. Add your TikTok pixel to the product or the whole store and it fires ViewContent, InitiateCheckout and Purchase events. Add a UTM tag to your bio link and the store's Insights shows those sales under the Campaign and Social sources.