# Put Follow-Ups on Autopilot

> Create automated workflows for both prospects and customers. Automate student welcome and completion emails. Select actions and then add conditions.

## Your automations, simplified

A visual builder, email sequences and course-level auto-enrolment, included on every plan.

- **Visual IF/THEN builder**: One trigger, many actions, and as many events as you need inside a single automation.
- **Email sequences**: A series of emails with an interval in days or hours, send days and a send time, or send immediately.
- **Auto-enrol customers**: Switch on Auto Enroll Customers on a course and buyers are enrolled the moment they pay.

## Triggers from everything you run

Choose a WHEN condition from the product events Vonza already tracks, then add the THEN actions.

- **Enrolments**: User enrolls into a course, a bundle course, a community, or purchases a membership.
- **Purchases**: User purchases a product, or purchases a funnel.
- **Completions**: User completes a course, a section, or a lesson.
- **Forms and pages**: User fills a form, a subscription form, or a lead page.
- **Bookings and billing**: User schedules a meeting, or pays an invoice.
- **Documents and lists**: User signs a document, or is added to a list.

Then Vonza can

- Add to a course
- Add to a bundle course
- Add to a community
- Add to a degree
- Add to a membership
- Add to a CRM
- Add to a list
- Email sequence
- Send newsletter
- Gift digital product

## Connected to everything you sell

Triggers come from your courses, communities, forms, funnels, scheduling, invoices and documents. Actions go into courses, communities, memberships, CRM stages and lists, with no connector in between.

- Invoice paid, then add the customer to a CRM stage
- Funnel purchased, then start the follow-up sequence
- Course completed, then gift the next digital product

## How to create an automation

From Scale → Automations to a published workflow, in three steps.

1. **Add a trigger**: Click Scale, then Automations, then Add Automation. Click the Add Trigger box and choose the WHEN condition.
2. **Add your actions**: Click Add action and choose what happens: enrol, add to a list or CRM stage, start a sequence, send a newsletter or gift a product.
3. **End the event and publish**: Click End Event when you are done, add another event with the + icon if you need one, then publish your automation.

## Questions about Vonza automations

### What can start an automation?

Any of the product events Vonza tracks: a user enrols into a course, bundle course or community, purchases a product, funnel or membership, schedules a meeting, fills a form, subscription form or lead page, completes a course, section or lesson, pays an invoice, signs a document, or is added to a list.

### What can an automation do?

Add the person to a course, bundle course, community, degree or membership; add them to a CRM stage, step or label, or to a list; start an email sequence; send a newsletter; or gift a digital product.

### Can one automation have several steps?

Yes. An automation holds one or more events, and each event has one trigger and as many actions as you need. Click the + icon to add another event, End Event when the event is complete, and Publish when the automation is ready.

### Is automation on every plan?

Yes. Automation & Sequences is included on the Starter, Growth, Business and School plans.

### How do email sequences work?

A sequence is a series of emails sent at an interval you set in days or hours, on the send days and at the time you choose. You can send the first email immediately, send the next email right after the previous one, and see subscriber and unsubscriber counts per sequence.

## Related pages

- [Email Marketing](https://vonza.com/email-marketing): Create stunning emails and automate campaigns to nurture leads, engage subscribers, and boost conversions.
- [SMS Marketing](https://vonza.com/vonza-sms-text-marketing): Schedule SMS reminders, offers, and customer follow-ups all hands-free.
- [CRM](https://vonza.com/crm): Set up automated follow-ups, pipelines, and workflows to keep your prospects moving toward "Yes!"
- [Sales Funnels](https://vonza.com/sales-funnel): A funnel purchase is a trigger; the follow-up emails are the actions.
- [Online Forms](https://vonza.com/forms): A form fill is a trigger: add the lead to a list and start a sequence automatically.