Uyi Abraham CONTENT MANAGER 6 min read

Social Media Marketing is a very smart way to Grow your Business…

You may be wondering, what is social media marketing and how do I grow my business by taking advantage of social media relevance? Worry no more.

Today, you will learn the importance of Social Media Marketing and how to Grow your Business with Social Media Marketing (SMM).

Social Media Marketing

Social media marketing is the act of taking advantage of Facebook, Instagram, Twitter, TikTok, Snapchat, and other social networks to locate and interact with your target audience, build your brand and make money online.

A business website is essential for social media marketing. Many brands utilize social media marketing to push sales and bring visitors to their websites.

Easily build your website with Vonza to help your business grow and serve your customers. Start with Vonza’s powerful website builder for free.

Importance Of Social Media Marketing

The importance of social media marketing (SMM) in the 21st century cannot be overemphasized.

Social media marketing is cost-effective, creates brand awareness, allows you to define your target audience, and helps you get customers’ feedback.

The top 15 benefits of Social Media Marketing are:

  1. It helps improve search rankings
  2. You can grow an audience with a small budget
  3. SMM helps drive traffic to your website
  4. Helps you to understand the interest of your audience
  5. Social media marketing helps you monitor competitors
  6. You can engage your customers directly
  7. It creates brand recognition
  8. Helps you reach a wide range of audience
  9. Learn the buying pattern of your audience
  10. Build a direct relationship with your customers
  11. Easily promote products and services
  12. Provides a platform to share your ideas
  13. Helps you gather data about your audience
  14. SMM helps you improve customer service
  15. Ability to connect with business partners and collaborators

How to Grow Your Business With SMM

Social media is here to stay. You need to stay relevant on social media. The benefit of a strong social media presence is worth every effort.

It is absolutely true that you can grow your online business with social media marketing. But a question comes to mind, how do I grow my business utilizing social media? Follow the steps below…

1. Choose the Right Social Media

Social media has gained acceptance in major parts of the world. Since the explosion of Facebook around 2012, other social networks have come to relevance.

When it comes to social media marketing, you have a wide range of options to choose from. The major social media platforms are:

  1. Facebook
  2. Twitter
  3. Linkedin
  4. Pinterest
  5. Snapchat
  6. TikTok
  7. Instagram

It is recommended that you create at least three social handles for your business. So, which one should you choose from these social media platforms?

a. Facebook

With about 2.93 billion monthly active users, Facebook is the largest social media platform in the world. With Facebook, you can grow your business organically and using paid adverts.

Without spending so much, you can reach millions of people using Facebook advertising. This is a big step to growing your brand.

Facebook is ideal for almost any kind of business. It is highly recommended that you grow your business on Facebook.

  1. Create a Facebook group
  2. Setup Facebook business page
  3. Join relevant Facebook groups
  4. Follow relevant Facebook Topics
  5. Create posts and engage other content

Follow your competitors closely on all social media platforms. Find out their strategies and what works for them. Correct what competitors are doing wrongly.


With 330 million monthly active users and strong engagement, Twitter is a good social network to grow your business.

 In addition, Twitter is a social media for businesses to communicate with their fans and customers effectively.

Twitter is ideal for businesses that need to stay on top of time-sensitive information like breaking news and trending topics. You can also run ads on Twitter to dramatically grow your audience.


With 310 million monthly active users, LinkedIn is ideal to grow your business.

LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry.


Pinterest is a photo-sharing site. As of the first quarter of 2022, Pinterest had 433 million monthly active users (MAUs) worldwide.

Pinterest is great for businesses with visual appeal. Restaurants, fashion, photography, art, travel, and events niche will find Pinterest exceedingly important.


Snapchat boasts over half a billion monthly users. This number is a strong signal that businesses will easily grow well on Snapchat

Created in 2011, Snapchat is one of the fastest-growing social networking sites in the world. Grow your business on Snapchat by offering promos, creating personalized content, and building relationships with influencers.


Despite being Launched in 2016 and not owned by Meta (Facebook), TikTok officially has over 1 billion monthly active users.

Tiktok is especially good for businesses targeting young people. Tiktok is highly usable, and addictive and boasts of a huge music directory, short videos, and unique filters.


Instagram was created in 2010 and bought by Facebook in 2012. It boasts of about 1 billion users every month. Instagram as a social networking service is a force to reckon with.

Instagram allows users to post pictures, videos, stories and reels. IG is suitable for a wide range of businesses. You can grow your business on Instagram organically, with ads or paying influencers.

2. Content And Media Strategy

It is not enough to create social media accounts. You must continue to grow your business by posting engaging articles, pictures, and videos regularly.

Figure out a content strategy that works best for you. Plan your content for effective social media marketing.

Even as you plan your content, it is imperative for you to set a goal for improving your social presence.

Understand what you wish to achieve. Then come up with a plan to acquire the desires that you admire.

Define your target audience, study the needs and interests of your audience, decide the best content for each platform, and learn daily. Take social media marketing courses if possible,

Audience engagement is very important for social media marketing. These steps can help you engage with your audience:

  • Comment on posts
  • Reply to comments on your posts
  • Start and participate in conversations
  • Share relevant information
  • Ask and answer questions
  • Post polls and follow up with the results
  • Address user complaints
  • Respond politely to criticisms
  • Appreciate your fans
  • Do giveaways once in a while
  • Maintain constant presence
  • Follow trends to gain more followers

3. Utilize Your Online Store

It is very important to create and grow your social media accounts. However, there are times when you need to refer customers to your online store for purchases. This makes social media a tool to drive traffic to your website.

It is fine if you don’t have an online store yet. You can easily build your online e-commerce store.

Sell physical and digital products with the Vonza all-in-one online business platform. Start for free. No credit card is required. All features included! Create your Online Store

Feel free to let us know how you feel about this article using the comment box. Feel free to share with others on social media using the share buttons.

Uyi Abraham is an award-winning business coach, serial entrepreneur, strategist and a best-selling author. He has been educating people on business and success principles for over 20 years. He is the founder of – a SaaS company that makes it easy for entrepreneurs to start and grow a profitable online business.

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