In digital marketing, great content attracts people and gives companies a huge advantage over the competition. It is important for your website to have good content so that users can engage with your brand via free channels such as social media.
One of the most effective forms of digital marketing is email marketing. In this article, we will discuss how you can use the effective techniques of email marketing to boost your sales.
Email marketing is a marketing strategy whereby brands establish email relationships with the aim of making conversions. It is a great way of establishing a good relationship with customers and potential prospects, as well as keeping them engaged.
It gives you an opportunity to tell your brand story, build trust, generate leads, and increase sales. To make more sales, you need to connect with your customers using the right tone of voice. Your email should be informative, factual, and engaging.
It should be able to get people’s attention immediately, highlight the benefits of buying your products or services and convince them why they should choose you.
Vonza is a great platform that allows you to build and run a successful email marketing campaign. Here are some of the most effective techniques to boost your sales using email marketing.
How to Improve Sales Through Email Marketing
The step-by-step guide below will help you find the best way to get your message across and make more conversions:
1.) Personalize your Emails
We are living in the digital age where over 80% of internet users use emails in their daily activities.
People expect to be communicated via different means, so it’s important to make your brand stand out and be different, and the best way to do this is by personalizing each email.
Personalized emails deliver 6x higher transactional rates, making it one of the best marketing strategies.
You need to take your time when creating your email campaign, but there’s no point in making it too long and complicated for your subscribers. The ‘zap’ technique has been made popular by copywriter Joanna Wiebe who states: “People don’t read lengthy emails.”
In your marketing emails, get straight to the point in a clear and concise message that fits into one screen – a maximum of two screens depending on what device they’re using. That way, they won’t spend more than 5-10 seconds reading it before deciding if they want to engage with your brand or not.
You need to give your customers something for nothing. Incentives go a long way in winning the hearts of customers.
Besides, add value to your emails by creating content that makes them feel like they are reading something interesting and relevant, while also showing how it will benefit them in the long run.
It’s important to give the readers a sense of value and improve their knowledge of the product you are selling and/or industry in general.
We live in a society that’s obsessed with images, so it’s important to include visuals in your campaigns. People get bored of words after just a few minutes, but if you add some nice photos or videos, then it can keep them engaged for longer – which of course is better for sales!
5.) Personalize your Mails
Vonza allows you to create an email marketing campaign that personalizes your emails by ensuring that the information is always relevant to each email sent.
Create a tracker which will tell you what your customer has viewed and bought in the past, so you can make sure all of your emails are specific to them.
This one may seem confusing because you have just been told that images are important for engaging the reader, but if they’re too large then they will affect your bounce rate – which means people aren’t opening it at all!
Make sure you create images that are clear enough for someone who visits your site from their mobile device to see, while also not being so big where it takes forever to load on a desktop computer.
It’s important to make your customers feel like you are there for them whenever they need you. This will increase your engagement with their brand – which is obviously what you want!
You definitely don’t want it to feel like this person has just forgotten about you, so check that you have an easily accessible contact page where they can reach out and get in touch with you in any way possible.
This step seems pretty obvious, but many brands forget the fact that people aren’t actually looking for a sales message from them every time they open their inboxes.
In fact, anything other than discounts or money-off vouchers will do wonders for building trust among your customer base.
It’s very important that you constantly re-test your emails to make sure they are working. You need to constantly adapt them and change them as the industry changes, as well as making sure everything works as it should.
If you don’t test your email campaigns, then you won’t know how effective it is – which means you could potentially be throwing money down the drain!
If someone has their screen brightness turned all the way up and they’re not in a dark room, then they will struggle to read black text on a white background. Choose the best font for your email marketing campaign.
Make sure that there is some contrast between the two so that people can see what you’ve written easily.
Make sure that you create something that hasn’t been done before. This will make sure that you stand out from the crowd. It can be tempting to follow what others are doing, but if you do that then it’s unlikely your emails will have their desired effect on your customers.
Be bold and step outside of the box!
You don’t want to create an email that takes too long to load because people are much less likely to read it when they get bored waiting. Keep them below 500kb by removing any unnecessary images or formatting.
Again, even though this isn’t something that directly increases sales, it shows prospects that you value their input. You want them to feel valued and appreciated because then they’re much more likely to share your emails with their friends and family.
A free incentive consequently helps increase conversion rates.
As a takeaway, email marketing success can be achieved with the right tips in place. Prioritizing customer needs and providing them with valuable solutions is crucial for a successful marketing campaign. Start your free trial now with Vonza email marketing tool.