According to Globenewswire, the global e-learning market was worth USD 215 billion in 2021. It is estimated to reach an expected value of USD 645 billion by 2030.
Similarly, the number of course creators has continued to grow astronomically. We’ve all had our fair share of life experiences, whether good or bad. This article is specifically to address the various mistakes online course creators make and solutions.
Not Focusing On Your Audience
Online courses take time and money to produce. If you create a course nobody is interested in, you’ve wasted your time and money. Therefore, create courses that people are interested in.
Lack of Promotion
These days, nothing moves in the business world until you move. One of the big mistakes creators make is lack of promotion and cross-promotion.
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with the promotion of a related product.
Your online course needs a website. Make your website findable once it is up and running. Link your website to your social media handles and use these platforms to promote your courses.
Optimize your website to appear well on Google and other Search Engines (SEO). The ability to search and easily find your courses is critical to help drive traffic to your Vonza site, which in turn can help you drive enrolments.
And most importantly, you can use Vonza to sell your courses via email, SMS, and online community. Sign up today for Vonza’s 30-day free trial, to start enjoying all those benefits.
Not Requesting Feedbacks
Another mistake of course creators is Assumption. They assume all is well; even when they haven’t requested feedback from students.
The questions section should never be missing on your website. Even on your social media handles, use every available opportunity to request feedback.
To help reduce the number of support tickets and negative reviews by outsiders about your course, you should create an FAQ section on your site. You can use Vonza’s website builder to create an FAQ for free.
Other than studying your course, people have many other engagements. Don’t create courses that would take too long for students to complete.
Most individuals either cannot afford to commit many weeks to gain new skills. People prefer micro-courses that offer a minimum of theory and maximum of practice.
Offer your audience a fast way of mastering useful skills without delving too much into non-essential stuff. Create concise, simple, and well-structured courses.
Not Creating Website
Not creating a website for your online courses is a very big mistake.
Creating your own website to sell your courses is today more important than ever. And this is because on your website, far from the distractions from social media and marketplaces, you will be able to do value-based pricing, which means that you will be typically able to charge higher.
Charging Way Too Low
We live in a world where people value “packaging’ so much. People believe so much in hypes.
If you charge too low for an online course, many people will assume it isn’t worth it. Your best bet is to ensure it isn’t too expensive or too cheap.
If you get everything right, meaning the course content, the audience growth, and the email marketing, but you get the price wrong, chances are that the selling volume will be disappointing.
Giving Up Too Early
Many course creators give up too early.
Always remember that every good thing takes time. The fact that you aren’t getting results now doesn’t mean you won’t grow.
A lot of creators give up way too early, and there is a good reason why this happens. After a few months, without sales or much results to show for, they end up quitting, which is a pity because they could have added so much value to other people.
Not Building A Community
Most creators make the mistake of not building a strong online community.
An online community is simply a group of individuals with a common interest who use the internet to communicate with each other.
Online community platforms creators should take advantage of are:
- Facebook Groups
- Mighty Networks
A monthly membership calendar is a really useful method especially if you have a dedicated community space set up for your members. Vonza Scheduling helps you manage your time and meetings.