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3 min read |
After much emphasis on membership retention and needs for a membership site, it is time to guide you on the dos and don’ts when it comes to membership retention.
There are steps you must take to retain members; and other steps you dare not take. In all you do, make sure your members have no reasons to cancel their subscriptions.
The following are membership retention best practices for your business…
Pay Attention To Your Audience
Target Audience refers to the individuals your goods and services are specifically created for.
Your audience can be in one nation or different countries around the world. You can find the right audience for your products up to their age, gender, income, language, and interest.
The key to any good membership retention approach is to understand your target audiences.
Know who you’re speaking to when you post on your membership site, who you want to help, who your services are catered to and more, that group of people will feel like you are taking the words right out of their mouth.
Retaining members is about giving them the content they need and crave. If you can get clear on who your ideal member is, you can target your content and your marketing to that audience.
Think about the questions they have, their objectives when becoming members and what they want to gain from this experience. This is the number one membership retention best practice to remember.
Recommended: Steps to find your target audience
Strategize Onboarding Sessions
Onboarding refers to the processes in which new members are welcome into your community.
Building great connections and ensuring your customers get the most worth from your product or service starts with their first dealings with your team.
Make a lasting impression and build a loyal user base is provide personalized training during onboarding. You can onboard more efficiently by empowering customers to easily sign up for a one-on-one session.
Scheduling And Automation
Scheduling and automation are great membership retention practices.
As your membership grows, it’s important to automate key membership tasks wherever you can.
This will free up your time and give your members the best possible experience helping to encourage them to stay an active part of your community.
Appointment is an arrangement to meet somebody at a particular time and place. Scheduling on the other hand is the process of arranging, controlling, and optimizing work.
Manual appointments and scheduling are time-consuming. There are many good apps for appointment booking and meeting scheduling.
Tools like Vonza, Acuity Scheduling, Bookafy, and Appointlet are great for appointment scheduling and automation
Good Relationship With Members
Once your new members have been welcomed, connect with them through follow-up emails or chats.
Maintain good relationships with customers.
Don’t just inform members of new features and usage ideas in the short term; provides long-term benefits of increased satisfaction and revenue growth.
Show Members Care
It is not enough to tell members that you care about them; show it.
The best thing you can do for your membership is to care about them.
Listen to their concerns, make an impact in their lives and give them the tools they need to succeed.
If you’re going to start a membership or if you have a membership right now, ask yourself how you can do more for your members. Help them feel like more than just a number on a page or dollars in your bank account.
Recommended: Best membership retention strategies