Uyi Abraham CONTENT MANAGER 7 min read

A Knowledge-Based Business is a business focused on knowledge creation, acquisition, learning, use and sharing.

Knowledge-based businesses are taking a toll on the economic growth of the modern world. Even you, yes you, can convert your skills, knowledge, and experience into a severe and well-paying business.

This article focuses on practices that will help you set up a profitable business based on what you are knowledgeable about.

Starting a Knowledge Based Business

Follow these tips to extract your knowledge value to start and run a business that will rake in a huge income for you:

1. Focus on what you Know

Knowledge-based business is all about sharing what you know. Whatever you are sharing should be what you really know.

If you possess a little bit of knowledge about something, you can build a company by leveraging it. Ensure not to mislead people in the process of sharing your knowledge.

2. Create Valuable Content

Content is the king when it comes to Digital Marketing. It is the backbone of knowledge-based businesses, so you need to be an expert communicator.

You need to get good at writing and talking about your field, and you might want to create videos (and monetize them).

3. Generate Leads and Build a Community

Knowledge is valuable only if people know about it, so you need to generate leads and build a community around your ability.

Of course, you will need a website, but there are many other skills involved in doing that right. Build a beautiful website for your business with Vonza’s free website builder.

4. Convert Leads to Customers

You are not done once you have generated leads. You need to convert them into customers by selling your knowledge through whatever mediums are available to you. Identify how and what your customers might want from you and build a sales funnel.

5. Deliver Value to your Customers

Knowledge work is providing advice, so take good care of your customers by being available to them.

6. Get a side business going

You need to have a knowledge-based business as your primary source of income, but if you are especially good at what you do, go for a side business to make even more money.

Knowledge-Based Business Models

You can build a knowledge-based business by following these six steps, but if you are unsure about where to start, here are some ideas:

1. Personal Branding

As a personal brand, you can sell your knowledge through consulting sessions. You need to be an expert in what you do, so be ready to put in the work.

As a personal brand, you can sell your knowledge through consulting sessions. You can reach out to people in person, but you can also use the internet to host webinars or sell digital information products.

2. Social Media Marketer

As a social media marketer, your job is to provide advice on how people can leverage social media. You can sell digital information products, run ads and live stream videos.

Moreover, you can work for companies as social media managers or marketers and provide them with services that will help them leverage social media.

You can also create your digital products and sell them through ads, webinars, or affiliate marketing programs. You can sell digital information products, run ads and live stream videos as a social media marketer.

Furthermore, you can make money by creating content or selling your services to companies that need to manage their social media.

3.  Digital marketer

Digital marketers use the internet to sell products and services. They post ads, create videos, and run webinars to sell their information goods. Ecommerce related work is excellent for digital marketers. Companies need digital marketing, and as a digital marketer, you can help them.

You can make money by selling your services or selling digital information products. As a digital marketer, you can sell your services or digital information products. You can run ads, create webinars and work with affiliate marketing programs to sell your products.

4.  Analytics Consultant

If you are good at data analysis, you can help businesses understand what they should expect from their venture.

You can leverage the internet to reach out to people who need your help. You can reach out to businesses and provide them with advice on how they should run their ventures.

You can sell your services or digital information products. Companies need help understanding what to expect from their ventures, and you can provide that help as an analytics consultant.

5.  Coach

If you have a particular skill set or experience, you can teach others how to do what you do. You can reach out to people by hosting seminars or workshops, but you can also use the internet to reach out to your customers.

As a coach, you can help people become experts in what they do. You can reach out to them by hosting seminars or workshops, but you could also sell your services online through videos, webinars, or affiliate marketing programs. Start, manage and grow your school with Vonza now!

6.  Writer/blogger

Knowledge-based businesses can involve content creation of many kinds. You might create books, videos, or blogs related to your expertise and sell them online. You can make money by posting articles related to your expertise on a blog.

You might sell your digital products or get sponsored by affiliate marketing programs. If you are good at writing, you can sell your services by writing articles related to your expertise. You can also promote products through affiliate marketing programs, ads, or webinars.

With your knowledge, also, you can sell online courses. Vonza allows you to create and sell your online course in seamless and guided steps.

7.  Affiliate Marketer

You can promote digital products and have the sales come to you as an affiliate. You could help both individuals or companies sell their products.

8.  Researcher

As a researcher, you will conduct research on specific topics and sell the information you gather as a digital product. You can also reach out to people directly and sell to them.

9. E-Commerce Owner

You can create an e-commerce site and sell your knowledge through digital information products. You could also provide consulting services to companies that need help with understanding how they can leverage the internet.

You are in the right place if you know a specific subject and would like to share it with the world. With the internet, you can reach out to a large number of people who are looking for your expertise or product. Explore Vonza’s website builder and start your free trial now!

10.  SEO Specialist

As an SEO specialist, you can sell services or digital information products to help others improve their search engine optimization.

You can also create digital information products or sell services to companies that need help with their search engine optimization.


Knowledge-based businesses are becoming more and more popular, but it can be hard to know where and how to start.

If you want your knowledge-intensive business idea to succeed, here is a simple guide for how you should get started:

 (1) Identify the type of expertise that will make up your business

(2) Define the customer base

(3) Develop an initial marketing strategy

(4) Consider what resources might be necessary down the line.

Vonza lets you manage all your business activities in one place. Discover how you can grow your brand with Vonza’s amazing tools now!

Uyi Abraham is an award-winning business coach, serial entrepreneur, strategist and a best-selling author. He has been educating people on business and success principles for over 20 years. He is the founder of – a SaaS company that makes it easy for entrepreneurs to start and grow a profitable online business.VONZA Founder/CEO

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  • Daniel Mark


    October 7 at 3:04 am

    Amazing! knowledge base business is the new rich.

  • Kim Mckenna


    October 7 at 3:06 am

    Vonza platform is a life changer platform for online business for any of these listed business to be made possible we must need a platform like Vonza.

  • Victoria Cecil


    October 7 at 3:10 am

    I am a business coach and I have been doing well in that field. All thanks to Vonza for giving me a platform to run my business.

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