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6 min read |
Inbound marketing is the process of generating traffic and leads by getting in front of people who are actively looking for the solutions that you offer. The opposite of inbound marketing is outbound marketing.
Examples of inbound marketing include SEO, organic social media content, and YouTube videos that get discovered via search engines. The following are the top 7 inbound marketing strategies you should implement right now.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of boosting the quality and quantity of website traffic to a website from search engines like Google, Bing, Yahoo, etc.
Search Engine Marketing (SEM) is different from Search Engine Optimization. While Search Engine Optimization is Organic, Search Engine Marketing is paid.
Google processes over 8.5 billion searches per day. More than one billion questions have been asked on Google Lens. Optimize your site to appear for those searches.
Unless you’re serving an unknown target market that has sworn off the internet, your target market is almost certainly using Google to find things online.
- Optimizing your homepage to rank.
- Create blog content to rank.
Use keyword research tools to find phrases that are most searched and create similar content. For keyword research, you can use tools like…
- Moz
- Ahrefs
- Ubersuggest
Get on Podcasts
According to the oxford dictionary, Podcasting is using the internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.
Podcasting is getting massive exposure all over the world. You can grow your online business dramatically using podcasts.
You can market your business by making your own podcast or by getting interviewed on someone else’s podcast.
While creating a podcast can be an excellent way to build your brand and your audience, it could take a while for traction to come. Many businesses may not have the equipment or enough connections in the industry to make their podcast popular.
Guest Blog
Get posting is one way to market your products without paying.
Make a list of the blogs that your audience loves to read. Then reach out to those publications and ask to write a guest post.
They’ll usually allow you to include at least one or two links back to your own website. And you’ll also get a bio where you can include a few links so people can learn more about you and your business.
However, keep in mind that most blogs have their own guidelines for how you’re supposed to write and how you’re supposed to submit guest posts. If you don’t follow the rules, they’re probably going to ignore your pitch.
Use Influencer Marketing
The number of influencers on Facebook, Instagram, Twitter, and Tiktok is on the rise. Paying influencers is a sure way to boost your brand’s visibility.
Hiring influencers can be a cost-effective way of starting a digital marketing campaign. If you think that hiring influencers to promote your brand, product or service means only hiring celebrities, then you are mistaken.
Being an influencer does not always mean that the person is a celebrity. An influential person on social media is a person that has a substantial amount of followers and a notable track record of promoting products.
Affiliate Marketing
Affiliate Marketing involves promoting individuals or companies’ products and getting paid when people patronize them using your referral link.
It involves promoting individuals or companies’ products and getting paid when people patronize them using your referral link.
Affiliate marketing is a strategy that means not paying for traffic until after it converts into sales. That means spending your time concentrating on your business instead of ads that are not converting.
It is high time you added an affiliate program to your business plan. The following are major reasons your business needs an affiliate program:
- You only pay when you get the desired results.
- You can plan expenses upfront
- High conversion traffic
- Free backlinks and referral traffic.
Target Branded Keywords
When someone searches for your brand on Google or YouTube, who is controlling the conversation? As your brand awareness grows, so too will your branded search.
Branded search terms are SUPER easy to rank for in Google. You own the domain and Google is able to understand that people are looking for your business specifically.
Common terms that surround most brands include things like…
- Is [brand] worth it
- [brand] reviews
- [brand] alternatives
- [brand] vs. [competitor]
If you’re not ranking on the first page for your branded search terms, then that means other people are controlling the conversation.
Quality Blog Content
You can create blog content to rank for branded keyword phrases — such as “[your brand] vs. [competitor]”.
Quality post can be defined as web content or post that shows a high degree of uniqueness and depth of information. A quality blog post must add value.
High-Quality articles answer questions; not misleading. Good content follows what the title says and it gives readers the desired information and experience.
Recommended: How to create high-quality content
Optimiize Your Website
Your online business needs an Optimized website… You also need to take advantage of forums and membership sites.
Creating a business website is next once you’ve understood your target market and got your product.
Easily build a website to help your business grow and serve your customers. Start today with Vonza’s free powerful website builder.
The following are the top features of Vonza’s website builder:
- Customize Your Site – Use a website template and customize it to your taste in a few simple steps without coding.
- Website Hosting – You’ll have reliable and secure hosting that has your site running smoothly and your pages loading quickly.
- Subscription Forms – Collect the names and emails of your visitors. Grow your email lists and stay in touch with your customers.
- Custom domain – Use your own domain name and build trust with your customers.
- Fully mobile-responsive – Your website fits perfectly on all devices. Users can view your content on their phones, computer, and tablets.
Recommended: Try vonza’s website builder